What Are Event Ticket Bundles? #
Event ticket bundles are pre-packaged combinations of multiple tickets and perks sold under a single SKU. Instead of buying individual passes (general, premium, add-ons), buyers select a bundle tailored to their group’s needs—streamlining checkout, highlighting savings, and enabling automated upsells.
Why Use Event Ticket Bundles? #
- Simplified Purchase: One checkout for all group tickets and add-ons, reducing decision fatigue.
- Automated Savings Display: Clearly show “You save $X” to drive conversion.
- Streamlined Billing: One invoice for the entire bundle—ideal for corporate accounting.
- Enhanced Upsell Opportunities: Bundle add-ons (e.g., VIP parking, workshops) at tiered prices.
Top 3 Use Cases for Event Ticket Bundles #
- Corporate Bundles
- Who? Companies sending teams to business or entertainment events.
- Example Bundle: 4 General Access + 1 Premium Access (CEO gets free upgrade).
- Benefits:
- Premium experience for executives at no extra cost
- Flat pricing (e.g., $500 for five passes instead of $600)
- Simplified order management
- Educational Packs
- Who? Professors bringing student groups to conferences (tech, medical, science).
- Example Bundle: 7 Student Passes + 2 Professor Premium Passes.
- Benefits:
- Professors (influencers) rewarded with free premium access
- Easy group check-in for students
- Opportunity to upsell specialized workshops to students
- Sponsor Bundles
- Who? Event partners/sponsors needing booth space, speaking slots, and guest passes.
- Example Bundle: Expo Booth + Speaking Slot + 5 Guest Passes + Branding Package + VIP Dinner Invites.
- Benefits:
- All sponsorship deliverables in one package
- Clear value proposition for partners
- Simplified contract and billing
How to Set Up an Event Ticket Bundle in Oveit #
- Navigate to Tickets
- Create your individual ticket types (e.g., General Access, Premium Access).
- Optionally hide private sponsor packs until ready.
- Create a New Bundle
- Click “Add Bundle” and give it a clear name (e.g., “Corporate Pack”).
- Set a single bundle price (e.g., $500).
- Write a concise description highlighting savings (e.g., “Save $100!”).
- Configure Bundle Contents
- Select the quantities for each ticket type (e.g., 4× General, 1× Premium).
- Add any included add-ons or perks (e.g., VIP parking, seminar access).
- Preview & Publish
- Order bundles above single-ticket options for visibility.
- Confirm the savings banner is displayed (e.g., “You save $100”).
- Publish and test the bundle in the checkout flow.
- Offer Upsells
- In the cart, present tiered add-on pricing (e.g., Premium parking at $50 vs. General at $20).
- Encourage buyers to upgrade with contextual add-on suggestions.
Pro Tips for Maximizing Bundle Conversions #
- Highlight Value: Always state the exact dollar savings and premium perks.
- Limit Choices: Offer 2–3 bundles to avoid overwhelming buyers.
- Use Time-Limited Deals: Create urgency (“Early-bird corporate bundle ends in 48 hours”).
- Analyze Performance: Track which bundles convert best and refine pricing or contents.
By leveraging event ticket bundles, you not only simplify the purchase journey for groups but also unlock powerful upsell and marketing opportunities—driving higher revenue and a smoother experience for both organizers and attendees.
