1. What Is a Bundle and Why Use It? #
- Definition: A bundle packages multiple ticket types (e.g. adult + child) into one SKU.
- Why it matters:
- Simplifies choice for guests (especially families & schools).
- Speeds up group check‑out and entry.
- Increases average order value by encouraging multi‑ticket purchases.
2. Common Bundle Use Cases #
| Bundle Type | Who It’s For | Key Benefits |
|---|---|---|
| Family Pack | Parents + kids (e.g. 2 adults & 2 children) | Instant, clear pricing; drives word‑of‑mouth |
| School Pack | Students + chaperones (e.g. 10 students & 2 adults) | Bulk check‑in; chaperone incentives; add‑on upsells |
3. How Bundles Appear to Guests #
- On the public checkout page, guests see:
- Individual ticket SKUs (Adult, Child)
- Bundle SKU(s) (e.g. “Family Pack for 4”) with an eye‑catching price
- Add to cart → Checkout:
- The bundle expands into its component tickets (e.g. 2 × Adult + 2 × Child)
- Any configured add‑ons (photos, guided tours, educational modules) appear for further upsells
4. Creating a Bundle in the Oveit Back‑Office #
- Log in to your Oveit dashboard and navigate to Ticketing → Bundles.
- Click the “New Bundle” button.
- Configure your bundle:
- Name: e.g. “Family Pack” or “School Pack”
- Price: set the total bundle price (you can price it at or below the sum of individual tickets to incentivize)
- Description: a short sales pitch (“2 Adults + 2 Children admission—save 10%!”)
- Add component tickets:
- Select General Access – Adult, set Quantity: 2
- Select General Access – Child, set Quantity: 2
- (For a school pack, you might add 10 × Child and 2 × Adult.)
- Save and publish the bundle.
5. Testing Your Bundle #
- Go to your public checkout page.
- Verify the bundle appears alongside single tickets.
- Add the bundle to cart and proceed to checkout—ensure the correct ticket breakdown shows.
- Test any add‑ons to confirm they appear post‑bundle selection.
6. Tips & Best Practices #
- Incentivize bundles by pricing them attractively (e.g. family bundle = price of 3 single tickets).
- Experiment with non‑standard bundles (corporate packs, seasonal specials).
- Promote bundles prominently on your website—call out savings or perks.
- Track bundle performance in your analytics to refine pricing and quantities over time.
