Selling the same ticket across every channel might be simple — but it’s rarely the most profitable approach. By segmenting ticket types by channel, you can control demand, tailor offers, and increase revenue.
With a platform like Oveit, setting up multi-channel ticketing software for parks is straightforward. Here’s how to do it.
Why Segment Tickets by Channel? #
Different sales channels serve different guest behaviors:
- Online sales → advance planners looking for bundles, deals, and timed entry.
- Box office → spontaneous buyers who want same-day, simple options.
When you decide which tickets are available in each channel, you can:
- Match products to guest expectations
- Protect high-value offers for advance sales
- Keep walk-up queues fast and efficient
Example: Pixel World Funland Multi-Channel Setup #
Step 1 — Assign Ticket Availability #
In Oveit, each ticket type can be toggled for specific channels.
- General Access – Children: Available everywhere (online + box office).
- Party Packs: Available only online for planners booking ahead.
This ensures group deals are only offered where they make sense.
Step 2 — Compare the Guest View #
Online Booking Page:
- Guests can select today, tomorrow, or future dates.
- Special categories like Party Packs are prominently displayed.
- Offers such as Buy 3, Save $50 encourage higher spend.
Box Office Sales Page:
- Shows only core ticket types for the day.
- No Party Pack offers — keeping in-person transactions quick.
Step 3 — Manage All Channels in One Platform #
With Oveit multi-channel ticketing software, you can:
- Create unlimited ticket types
- Assign each ticket to one or multiple channels
- Adjust availability in real time
- Customize pricing, bundles, and promotions per channel
The Bottom Line #
Multi-channel ticketing management allows you to:
- Maximize yield from advance planners
- Keep gate sales fast and friction-free
- Offer targeted promotions without confusion
- Manage all sales channels from one place
With the right setup, you’re not just selling tickets — you’re engineering a better guest experience.
