When using Oveit for ticketing and event management, it’s important to understand the distinction between the Customer Form and the Registration (Guest) Form. Each serves a different purpose and helps in segmenting buyers from attendees, ensuring a smoother event experience and more effective marketing efforts.
Showcasing the Customer form & Registration form in the event setup
Customer Form: Attached to the Buyer #
The Customer Form is directly linked to the person making the purchase. This form appears in the billing settings and is filled out during the ticket purchase process. It collects information about the buyer, who may or may not be attending the event themselves. The Customer Form shows up after the billing information (including email, name, address, and in the case of companies, company data) is provided.
Key Characteristics of the Customer Form: #
- Appears in the billing settings at checkout.
- Captures details of the buyer (e.g., name, email, billing information).
- Shows up after the billing information (email, name, address, and for companies, company data) is provided.
- Helps differentiate ticket purchasers from actual attendees.
- Used for targeting marketing messages toward buyers (e.g., special offers, upsells).
Registration (Guest) Form: Filled by Attendees #
The Registration (Guest) Form is used to collect details about each attendee, even if they are not the buyer of the ticket. This allows event organizers and attraction managers to gather information about the actual guests participating.
Key Characteristics of the Registration Form: #
- Completed by individual attendees (guests).
- Collects information such as name, email, dietary preferences, and any other attendee-specific details.
- Enables personalized communication with attendees.
Activating the Registration form and Customer form in the advanced settings
Why Does Oveit Separate These Forms? #
By keeping the Customer Form and Registration Form separate, Oveit enables better data segmentation and more effective event management. Here are the main benefits:
- Clear Buyer-Attendee Differentiation:
- Allows event organizers to distinguish between those purchasing the tickets and those actually attending.
- Targeted Marketing & Communication:
- Enables different marketing approaches for buyers (e.g., future event promotions) and attendees (e.g., event reminders, customized experiences).
- Improved Data Accuracy:
- Prevents confusion in attendee lists by ensuring the right information is collected from the right individuals.
Data Import Limitation #
Currently, Oveit only allows the import of Registration (Guest) Form data. This means that while attendee details can be bulk uploaded, the buyer’s information collected via the Customer Form is not available for direct import. Organizers should consider this when managing bulk registrations, comp tickets and guest lists.
Conclusion #
Understanding the difference between the Customer Form and the Registration (Guest) Form is crucial for event organizers and venue managers using Oveit. While the Customer Form captures buyer information and helps with targeted marketing, the Registration Form ensures that guests and attendees are properly registered. Keeping these forms separate ensures better data segmentation, improved communication strategies, and a streamlined experience.
