Some of our customers mentioned there is something missing in Oveit. A solution for multi-multi-day events. And one for venues that sell tickets indefinitely. Turns out the solution is the same.
Here’s how it started: if you set up a two or three day conference there is a simple way to set up your ticketing process. Actually there are more. You can add day tickets or you can add packages composed of multi-days tickets. You can even use our addon feature to help visitors create their own special kind of ticket package.
But what if you want to set up an event that will happen three times a week for the next 3 weeks? Or set up ticketing for a venue that sells tickets everyday, all year round? With our previous system you’d have to set up as many ticket types as days available in the event. There were some workarounds but it was messy and error prone.
Enter: the calendar ticket
To solve this issue we created a new way of setting up tickets. With some simple rules you can create everything you can imagine for a recurring type of event.
You can set up daily tickets, time slots, tickets that sell every few days starting at a certain date and ending at another. You can choose specific dates where the ticket will be sold.
And what’s even better – it will magically appear in a simple to use calendar interface that you can use on Oveit.com or embed in your website.
Setting up a calendar based ticket
What do you think – are you ready to give it a try? Head over to your Oveit dashboard, set up a new event, check “perpetual” at the date happening and a new option will show up in your ticket options: “Calendar”.
Once you open the “Calendar” option you will notice you can set the ticket to be appear:
Everyday (you can set up start and end dates)
On specific days (e.g. Monday and Wednesday)
On specific dates (e.g. Aug 12, 2024 and Aug 15, 2024)
Choose one of the options, tweak it a little bit by using the advanced settings and you are ready to go.
Let’s say you want to start event registrations for your virtual or in-person event. You’ve decided to use an awesome event registration software, Oveit . But now the big question – how to start event registration?
First of all, thank you for choosing us. This is going to be as easy as it can get. At the end you will start registering visitors free of charge and receive payments in your account instantly.
If you need a video tutorial, we made one you can see below. Otherwise – keep on reading this post.
Let’s get started.
A checklist on how to start event registration
The first thing you will see when you start your account with Oveit is a short checklist with the things you need to do before starting registering visitors to your event.
It looks like this:
There’s basically 3 things you need to do to start your event registration. They are the things you see above:
Set up billing information: this is your company or individual details. Oveit is a special software that allows you to sell tickets directly to your customers. This means they will need to know who they’re buying things from. This is the section where you’ll be setting this information in. Don’t worry – you only set it once.
Set up a payment processor: A payment processor is a company, like PayPal and Stripe that helps you receive payments instantly, directly into your account. If you have a PayPal, Stripe or Crypto account, this is where you set it up. This is a very important part of how to start event registration, if you’re planning to receive payments for your event.
Create an event: This part is self-explanatory. You will have to enter some details about your event, like name and the date it takes place in, set up tickets and share the registration link with your potential visitors.
As you notice above, there’s a fourth step as well. This is the “select pricing plan”. By default, Oveit automatically registers you with the free event registration plan, which allows you to register up to 300 visitors per event, on an unlimited number of events, free of any Oveit charge. If you receive payments, you will be charged a commission by PayPal or Stripe.
If you checked all details above, you’re basically set and you know how to start event registration for all your next events.
However, Oveit is a powerful tool, with extensive options that allow you to create the perfect event. Let’s have a look at some of the most important ones:
Once you’ve started your first event you will get access to your Dashboard. Here you will see an aggregate of all your ticket sales and registrations, once they start happening.
If you don’t have any events the first thing you should do is click on “Create event”
How to start event registration: Your new event
Now, let’s move on to creating an actual event. You can either click on the button My events and you will be taken to the Event Management chart or you can click on Create an Event button and this will take you to the core part of Oveit.
You’ll see that creating an event is extremely easy. You have 4 main steps and two other ones in case you want to use two additional functions: Registration forms and Badge design (these are more advanced topics on how to start event registration).
The first step is entitled General Settings. Here you set up general details on your event, things such as the event’s name, start and end date and where it takes place. By the way – if you host a virtual event – just add “Virtual” or “Online” in the Location/address input.
There’s several other things you can fill in. An example would be “No seating”. This means you will not have a seating map. If you need a seating map just choose “With seating” and find out here how to set up a seating chart.
You will need to add a start and end date for your event. If you’re selling tickets for a venue, such as a theme park that sells tickets all year round, just tick “Perpetual”. This will allow visitors to buy tickets whenever they feel like visiting you.
There’s several other more advanced features, such as registration forms or badges. If you need these, be sure to book a guided tour of these features.
Adding tickets to my event registration
Next steps on how to start event registration guide: tickets.
You can split the types of event registrations you will accept with different types of tickets. Oveit allows all sorts of discounts and addons with your ticket but you only need to know one thing. At its basics you will just need to add one ticket, free or paid and click “Save”. This takes you to a list where you can add more tickets by clicking “New ticket category”
Sometimes you may need a more advanced ticketing setup when you start event registration. If so – check out our post on advanced ticket types or contact us for a guided tour or more advanced features and benefits.
How to start event registration: checkout settings
There’s a lot of options on this page. Please don’t get confused. We’ve set up the page in such a way that our default check marks do the work for you. You can contact us if you need a more in-depth explanation or more advanced configuration.
Usually, what you want to customise is the follow up email subject and content. Basically your message to your future visitors:
This is where you customise what your visitors will receive in their email after they registered.
Above you can see a chart with variables and their description. The computer-code looking things are tags you can use to personalise the email content. For example: if you’re holding a virtual event you can add [tickets_codes] in the email body to display the registration code your guests will use to access your virtual event.
Finally, you have the order confirmation page. Here you can opt to send a Thank you message that will be displayed after the customer has purchased the ticket or you can send him to a custom created URL on your website. To do that, just add the link and all is done.
How to preview your event registration
The final event registration setup step is the Preview section below:
Step no. 4 allows you to preview your registration widget prior to publishing it. You can play around with colors and fonts and brand the event registration according to your wishes.
Hit publish when you are ready to start registration and you will be taken to…
Payment processor integration
If you haven’t done so already, this is where you connect your payment processor. This is usually PayPal or Stripe. This way we can help you receive payments instantly. It’s very, very simple:
If you use PayPal: press Activate PayPal integration: In the next step you will add your PayPal email address and name. This helps Oveit to know where to send funds paid by your customers.
If you use Stripe: press “Activate Stripe integration”. This takes you to your Stripe account where you can check whether you want to safely accept payments with Oveit.
All of our transactions are handled by our partners (e.g. PayPal and Stripe). Your money or your customers payment data is never stored with us.
If you haven’t done so already, you will need to fill in your billing information. As you sell directly to your visitors, they will need to know who they’re buying from. Oveit issues invoices for all purchases on your behalf. Here’s what you need to fill in, only once, as you start selling:
If this is a bit too complicated when you start your event, just reach out to us and let’s set up a call where we can guide you through the setup process, step by step. One of our customer success staff will help you get everything set up.
Final step: Copy, paste and embed your event in your website
The last step: start your event registration. All you have to do now is get the event on your website and make it available to customers or point them to your event registration on Oveit. To do that, click on ‘My events’ in the bar, right near the Oveit logo. You will see a list of your events. You can start your registration in two ways:
Point visitors to your event registration page on Oveit. Click the “Preview” link and share the URL with your visitors on social media or your website.
Embed the registration on your website: you will notice that every event has an “</> Embed” button below it. Click on that button and you’ll find two embed codes (one available for light theme and one for dark theme – the theme refers to your website visual theme). Just copy the code you need and paste it on your website. The embed is responsive and works with most website management software so you won’t have any problems putting it on your website in just a couple of seconds.
And that’s it! You managed to start your event registration and start receiving event registrations. Now visitors can register, purchase tickets and attend your in-person or virtual event.
His first business started after he returned from World War I, in the post-war recession. It began in a small office in Kansas City overrun with mice. He didn’t find them all that troublesome. “One of them was my particular friend” he said.
I suppose that until now, we are all familiar with Snapchat and Instagram and how they became an essential tool in event marketing.
Even though Snapchat is losing market share since the launch of Instagram’s stories, it seems that the two are slowly taking different directions regarding the market segmentation and the user’s behavior while using the app. Instagram’s users are mainly over 24 years old and spend around 15 min a day browsing while 60% of Snapchat’s users are under 24 years old and spend an average of 30 min per day creating content. (Read more)
While Instagram is great in bringing awareness of an event within their 600 Million user base, Snapchat is perfect to create content and especially post event marketing material.
In this article I am going to talk about what are the best practices and uses of both Snapchat’s and Instagram’s stories.
How can you make use of the Stories in order to promote your event?
Like any other event we have three main phases: Pre-event marketing, Live marketing and Post-event marketing;
Provide a sneak peak and Teaser – this is a great way to keep your audience intrigued and interested in your event while creating awareness within the possible attendees.
Create behind-the-scenes content – there’s nothing wrong about letting followers know about the hard work you and your team have put in creating this event. From the engineers who helped put everything in place – to the artists doing their rehearsals, this will only make your audience feel more excited and included.
Overtake the Snapchat or Instagram account – it is a common trend that a celebrity takes over a brand’s account for a limited period of time. Their main purpose is to showcase the event from their own perspective while offering valuable insights for their followers.
Incorporate location; based Geofilter and animated graphics that pertain to the event – Geofilters are available only on Snapchat and can be created or customised for your event; but keep in mind that this should be done ahead of time since they need a few days to be approved.
If you’re building live streamed events you can combine what’s happening at the event, Snapchat and Instagram, as well as your own, streamed channel with a live streaming tool such as Streams.live .
Encourage Attendees to Use Snapchat’s and Instagram’s Stories – this represents the most important step in Live Marketing. It means bringing awareness, motivating and offering incentives to your audience in order to create content.
For both Instagram and Snapchat you should create centralised crowd-sourcing stories and hashtags where your attendees can send all off their photos and videos.
Cross-promote your Snapchat’s and Instagram’s account – don’t forget to create a snapcode!
Create event and location hashtags so that your users can add them to their posts.
Snapchat’s geofilters are a big yes-yes – it is important to have it ready for when the event starts. The geofilter is like a stamp. A stamp which has to say your event’s story at one glance. It’s a stamp that your attendees should want to integrate in all of their Snaps.
Encourage celebrities to post behind-the-scenes content – everybody is curious about what is happening behind the scenes, how everything is organised and how the celebrities are getting prepared. Satisfy this thirst of curiosity by encouraging celebrities to post by themselves.
Respond to individual inquiries – when live streaming, in order to show your audience that you care about them, randomly answer some of their inquires. It is a small thing but it can bring a lot of satisfaction and loyalty.
Curate the content sent by participants – the content created by your attendees is Gold. Especially the content created with the use of Snapchat. The photos and videos created through Snapchat, will definitely bring an added value because of the different features the app has to offer; from editing tools, filters, animated filters and Geofilters the outcome of the content created is going to be unique. Receiving so much content from so many people and perspectives will definitely help create fun and entertaining videos for you to share on the Social Media profiles and let your attendees remember what a great time they had.
Send fun facts – another good practice would be to send fun facts and stories about what happened during the event. For example, at a festival: how many beers were drank or how many hotdogs eaten. If you use Oveit’s event management tools and visitor analytics tools, you can create personal, targeted messages to your guests.
How to use and create Snapchat’s Geofilters
Snapchat offers their users the opportunity to create their own Geofilters according to the occasion.
Categories of Snapchat’s Geofilters
Community Geofilters are mainly used for a place that it is meaningful for you and your community (this geofilters are free of charge).
Personal Geofilters are created for important moments which happen in every one’s life, such as birthdays, welcome home parties or any kind of events. (the price for these geofilters starts at $5).
Business Geofilters are dedicated to help any kind of business drive awareness and engagement in one swipe. The event category will fall under this section too. They are more pricey than the Personal Geofilters but still affordable.
Unfortunately, the On-Demand Geofilters (Personal & Business) are only available in the USA, Canada, Australia and UK.
How to create your Geofilters for Snapchat
First of all, the Geofilters have to be original and in order to do that you need to design or have one designed it for you. PicMonkey and Canva are two good example of platforms that can help create wonderful filters.
For those who still prefer creating a Geofilter with a tool that they are more comfortable and familiar with, need to keep in mind a few aspects when designing it:
Include your event name/logo but be careful not to add any logo or design that you don’t own.
Insert creative graphics and text but try to keep it around 2-3 lines tops.
Your text and design should not cover more than 25% of the screen dimensions.
The size of your geofilter should be: 1080 x 1920 pixels and less than 300kb, saved in .PNG format.
Snapchat and Instagram are two amazing tools that should not be ignored while organizing an event. Comparing them with other channels of event marketing, they are cost effective and sometimes free – why not take advantage of their great features? Also, if you are looking for a user-friendly event registration software, you’ve come to the right place!
Do you want to allow your attendees to actually own part of the forever-lasting memories that you create? Use Oveit to mint and sell NFT tickets powered by blockchain technology.
Recently, we’ve all seen concrete applications of dynamic pricing in different markets. Prices of everyday goods, such as toilet paper and hand sanitisers increased dramatically based on demand. Among other common examples of dynamic pricing, we can find happy hours at a local bar, airline pricing based on seasonality, and ride-hail surge pricing.
In this post, we’re going to identify different types of dynamic pricing strategies as well as help you establish if it’s an efficient pricing model for your business.
What is Dynamic Pricing?
In simple terms, the dynamic pricing model can be looked at as a way of selling the same product at different prices to different groups of people. This pricing strategy enables businesses to set flexible prices depending on current market demands. In this model, prices continuously fluctuate, in a matter of minutes, hours, or days, based on the market in which a business operates.
Dynamic pricing, also called real-time pricing, surge pricing or time-based pricing incorporates many technologies to obtain a spontaneous range of prices. It allows businesses to modify prices based on algorithms and machine learning, considering competitor pricing. It’s not designed to work for every business or industry but among those that feel its positive impact, we can find: hospitality; travel; entertainment; e-commerce businesses; retail; electricity, and public transportation. Usually, this pricing model is more efficient among wealthier consumers since they have enough resources to cope with price variations. Consumers with more limited funds or other spending priorities might wait for lower prices or sales to purchase a product or service.
Types of Dynamic Pricing strategies
This pricing strategy can be applied in different forms. Each of them may be employed to reach different goals. These are some dynamic pricing models adopted by market leaders:
Segmented pricing – This strategy is characterized by different prices for identical products, with the exact same production and distribution costs. It’s targeted for customers in different geographical areas, as the name ‘segmented’ suggests. The pricing differs based on a customer’s current location and it’s considered as a wise strategy to attract niche customers who place more value towards a service or product than others. It is used to increase revenue in areas where people are less sensitive to price fluctuations.
Time-based pricing – This dynamic pricing strategy is directly related to the age of a product or its entry in the market. Therefore, by applying discounts and by reducing the price of older products, businesses can experience an increase in its sale. When new collections are introduced in the market, the prices of older ones can be lowered to get rid of that stock surplus.
Peak pricing – Peak hours/seasons = high demand. This pricing is directly related to market demand. With time, a business will find that a product or service sells much faster based on seasonality or rush hours. Most of the time, this translates into limited choices for consumers with a lack of competitors providing similar products or services. A practical example would be the cost of hotel rooms during peak seasons vs. the cost of a hotel room during off-seasons.
Random fluctuations in market conditions – As we currently live in uncertain times, there is no better example of how vulnerable a given market can be. Therefore, if for any reason sales start to fall, companies should begin to lower their prices until things get back to normal.
Penetration pricing – This pricing is designed for newer products with initial lower prices compared to the market price. It’s applied when businesses want to reach a large portion of the market for customers to get familiar with their list of offerings. Prices are increased gradually as demand in the market increases.
Is Dynamic Pricing a good model for your business?
There are some techniques that particular businesses can apply to make this pricing strategy work. First, transparency plays a key role. Customers must always be aware of the factors on which the price depends. You want to avoid situations where customers have no clue why they bought the same product for different prices. Another way to implement dynamic pricing would be through motivating your customer’s behavior. If your business is based on seasonality, it’s a given that last-minute purchases will cost the end user a lot more compared to bookings made well in advance. Let’s go over some industries where this pricing model proves to be extremely efficient.
While it’s still an under-utilised tool, if used accordingly, dynamic pricing can help event organizers generate more revenue and increase urgency. Based on the strategies mentioned above, event organizers should implement dynamic pricing by using time-based pricing and demand-based pricing. While ticketing generates an important portion of revenue, changing ticket prices based on demand and point in time is key. Therefore, it is not enough to simply increase the price of a ticket every 15 days if you don’t actually sell at least a pre-defined amount. Instead, prices should increase every 15 days and every time another 100 tickets have been sold. If only 50 tickets are sold within 15 days, it means that increasing the price is not relevant.
In the same event setting, food & beverage vendors should also use dynamic pricing. Think of a music festival that goes on for three days 24/7. There will be times when the number of participants will be relatively low. Therefore, lowering prices during those hours will increase sales and profits. It’s better to get rid of your stock and still make a profit rather than throwing it away.
– Ride-hailing services
Uber, the world’s leading ride-hailing operator has implemented a dynamic pricing model since day 1. It controls the prices that customers pay based on demand. Whether it’s a public holiday, a snowy or rainy day, or some sort of public transport strike, the cost of fares and waiting time begin to increase. It’s what they call ‘surge pricing’.
The first reason for its application is to increase the supply of drives in a given area by increasing the amount they get paid.
The second reason is to reduce demand and waiting times for a ride. Customers that are not willing to pay a higher fee during busy hours will most likely try to find another alternative or wait for prices to get back to normal.
Their ‘surge’ pricing model uses Machine Learning to estimate market conditions based on multiple factors. Real-time data, such as traffic and weather conditions are essential for accurate forecasts.
Wrapping it up
If not used properly, dynamic pricing can cause serious problems. However, its potential opportunities for both businesses and customers should not be overlooked. It can maximize profits by employing price optimisation while making sure that goods and services are sold at the ideal price. If you run a business where supply and demand influence your product considerably, dynamic pricing is most likely the most efficient strategy to ensure a steady flow of sales.
By using Oveit Pay, economy owners can onboard external vendors and create an internal payment system (closed-loop). How is this related to dynamic pricing? Well, transactions within this internal economy are updated in real-time. The available reports enable vendors to change prices strategically, based on demand and type of products sold. As a vendor, one has access to quantity and type of products sold and the exact time when that product was purchased. The system then customizes the menu and displays relevant products with price recommendations based on demand and available stock.