“Marathons are a great way to bring people together and also one of the best ways to raise money for charity.”

We wanted to add some data behind this statement so we randomly studied about 200 street running events/marathons for which organizers created events on Facebook and noticed that, on average, 1350 people stated their clear intention of participation (meaning they’ve selected “Going”) and over 3100 selected “interested”. This means that, on average, every marathon that has an event on Facebook has interacted with 4500 people – at least. To this numbers, we must add the exposure offered by a marathon – especially if it takes place on city streets, and we can see why more and more NGOs select marathons (marathons, half-marathons or other types of runs) to raise awareness and collect money.

We gathered 17 ideas that you must have in mind when planning a street running event:

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Article written by Alex Pana.

Alex Pana is the Marketing Manager at Oveit, a US-based tech company focusing on improving virtual and in-person experiences. Prior to joining Oveit, Alex worked with 2 of the world's leading financial services companies. Over the last 4 years, Alex worked directly with hundreds of live and virtual events, understanding how technology improves the overall experience. He is people-oriented and although his role is to share the word about Oveit's solutions, he loves to learn about people's experiences. Be they good or bad. He has a degree in Public Administration. This is where he first learned that small changes can result in big improvements. Having this in mind it was only normal for him to join Oveit.