We know what you might be thinking – why not pay by cash or card? There are two big reasons why closed-loop cashless payments are a great deal for your event: you get access to all payments processed in the venue and the data that comes with it. This way you can increase your revenue by 60%, charging a fee to vendors selling goods and services. Having access to data also improves the type of goods and services you offer to your visitors. You know what sells and when and you can better adjust your supply chain. This way your visitors’ needs are met and exceeded every time.