A Unified Ticketing, Hospitality, and Cashless Experience for a Premier Korn Ferry Tour Event
The Simmons Bank Open for the Snedeker Foundation welcomes more than 35,000 fans each September at Vanderbilt Legends Club in Franklin, TN. As the tournament expanded its corporate hospitality program and on‑course activations, ticketing complexity outgrew its legacy platform. By deploying Oveit’s end‑to‑end ticketing and cashless payments suite, the tournament consolidates ticket sales, hospitality packages, and on‑site spending into a single ecosystem – boosting revenue, uncovering actionable data, and creating a frictionless fan journey.
About the Simmons Bank Open
- Sport: Golf – Korn Ferry Tour
- Location: Vanderbilt Legends Club, Franklin, Tennessee
- Next edition: September 11‑14, 2025
- Founded: 2016 (renamed Simmons Bank Open in 2020)
- Attendance: 35 k+ over 4 tournament days
- Charitable mission: Benefits the Snedeker Foundation and Middle Tennessee youth programs
Why Oveit?
Oveit’s cloud‑based platform unifies ticketing, RFID/NFC cashless payments, and real‑time data – ideal for multi‑day outdoor sporting events that sell everything from GA lawns to corporate chalets.
Key Advantages for the Tournament
1. One Ticket = Entry plus Hospitality
Using Oveit’s “Experiences” bundles, Simmons Bank Open combined gate access, clubhouse dining, and drink credits into a single QR/NFC ticket. No duplicate barcodes, no confusion at checkpoints – just scan and unlock the right privileges.
2. Group Deals Drive Corporate Sales
The built‑in Group Deals engine let organizers configure automatic volume pricing (e.g., “buy 8, get 2 free”) and private promo URLs for sponsor suites. The feature eliminated manual quote PDFs and helps sell out hospitality tents.
3. Sponsor‑Aligned, Branded Registration
With custom colors, logos, and hero imagery provided by Simmons Bank Opene, the registration microsite mirrored the tournament’s look‑and‑feel – improving trust and keeping fans inside the event’s brand ecosystem from first click to onsite spend.
4. Cart Abandonment Tracking & Remarketing
Oveit’s checkout API fires real‑time events to Google Tag Manager: Oveit provides real time data into customer behavior. This hellps recapture otherwise‑lost revenue and feeds segmented audiences to Meta for look‑alike ads.
5. On‑Site Box‑Office Sales
Rain or shine, last‑minute buyers could walk up, tap their card or phone and receivetheir tickets pre‑loaded with their entitlements.
6. Upsells via Oveit Add‑ons
During checkout fans could tack on extras such as VIP parking, Sunday brunch, or a branded cap. Add‑ons usually contributes to more than 18 % of total ticketing revenue and gives sponsors an extra activation channel.
