Season Passes and Memberships

Transform Your Season Pass: One Wallet, Endless Adventures.

For waterparks, theme parks, and playcenters, the season pass is your most valuable asset. But does it truly connect your guest’s entire journey? With Oveit, your membership program evolves into a powerful “All-In Wallet” that unifies access, payments, and rewards into a single, seamless identity.

child wearing waterpark wristband - Oveit

One Guest Identity, Everywhere

Eliminate the friction of fragmented systems. Oveit creates a single guest identity that ties together tickets, season passes, add-ons, and payments. Whether your guests use RFID wristbands, contactless cards, or their mobile Apple/Google Wallets, every tap feeds your ecosystem.

  • Seamless Integration: We integrate with your existing ticketing systems, RFID wristband providers, and third-party POS or access control units.

  • Unified Operations: Because the wallet sits across your tech stack, you get a single view of the fan and simpler reconciliation – no more data silos.

  • Frictionless Entry: Season passes, parking, and pre-purchased add-ons are all stored in one place, making access control a simple tap or scan.

Gamify the Visit: Loyalty That Plays Along

Loyalty program for attraction membership

Don’t just reward spending; reward behavior. Oveit allows you to create “smart promotions” and earning rules that incentivize guests to engage more deeply with your venue. Turn a regular Tuesday visit into a quest.

  • Behavioral Rewards: Create rules that reward moments that matter, such as “Early Arrivals” or “Weeknight Visits,” to drive traffic during off-peak hours.

  • Real-Time Gamification: Trigger special bonuses based on activity. For example, if a family completes all rides together, trigger a “Family Bonus” that offers double points on food and beverage for the next 30 minutes.

  • Instant Gratification: When guests hit goals, the wallet reflects new points instantly, allowing them to redeem rewards immediately at concessions or merch shops.

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Higher Spend, Less Friction

Move beyond simple admission. Enable “Starbucks-style” top-ups where fans preload value onto their wristbands or digital wallets.

  • Cashless Convenience: Guests can preload funds or add credit cards to their wallet, allowing them to redeem across concessions, merch stands, and even partner outlets.

  • Automated Redemption: If a season pass holder has a “Kid’s Meal Voucher” as an add-on, the system automatically redeems it at the POS while awarding loyalty points on any extra spend—all in one tap.

  • Sponsorable Inventory: Convert perks like drink credits, upgrades, or parking into branded add-ons that are easy to package with partners.

The “Waterpark All-In” Use Case

Imagine the perfect guest journey:

  1. Before Arrival: A season-ticket holder loads their pass into Apple Wallet. It already holds their entry, parking, and a $50 F&B balance.

  2. At the Gate: They tap their wristband or phone. Entry is instant, and they immediately accrue loyalty points for arriving early.

  3. In the Park: The family completes a challenge and triggers a 5% reward bonus. They grab t-shirts, tap to pay with their preloaded balance, and the points are applied instantly.

  4. Beyond the Gates: The family visits a partner aquarium next door. Their wallet balance and points work there too, keeping the spend within your group ecosystem.

Result: No lines. More fun. More revenue.

Memberships: Turn Season Passes into Recurring Revenue

Move beyond once-a-year sales. Build a subscriber base that pays month after month.

Modern families are used to subscription models. Oveit enables you to transform your standard season pass into a flexible Membership Subscription, stabilizing your cash flow and lowering the entry barrier for guests.

  • Frictionless Monthly Renewals: Offer “pay-as-you-go” memberships. Our system handles the recurring logic, ensuring memberships auto-renew monthly so guests never lose access—and you never lose revenue.

  • Flexible Access Tiers: Create tiered memberships (e.g., “Silver Weekday,” “Gold All-Access,” “Platinum VIP”) that live inside the same digital wallet.

  • Automated Dunning: If a payment fails, the pass is instantly paused at the access control level until the balance is settled, protecting your gate without awkward confrontations.

Membership for attractions - easy to use software

CRM: The “Single View” of the Member

Stop guessing what your members do. Start knowing.

Most CRMs stop at the gate. Oveit’s wallet technology acts as a bridge, feeding granular behavioral data back into your CRM every time a member taps their wristband or phone.

  • 360-Degree Profiles: View the full member journey in real-time—from entry time and ride usage to F&B preferences and merchandise spend.

  • Actionable Data: Use this data to segment your audience. Send a “We Miss You” email to members who haven’t visited in 30 days, or a “Thanks for being a Super Fan” reward to the top 5% of spenders.

  • Seamless Integration: We connect directly to your existing CRM and ticketing software, ensuring fan profiles are always up to date without manual data entry.

Waterpark fun

Incentives That Drive Retention

Give them a reason to stay subscribed all year long.

Gamify the membership experience. Use the Oveit wallet to deliver automated perks that increase the perceived value of the subscription.

  • Exclusive Discounts: Configure the wallet to automatically apply a 10% discount on food or 20% on cabana rentals for Gold Members whenever they scan at a POS.

  • “Bring a Friend” Days: Push digital vouchers directly to members’ wallets for free or discounted guest tickets on slow days, driving traffic when you need it most.

  • Member-Only Events: Gate specific areas or time slots (like “Early Morning Surf Sessions”) exclusively for members. The access control reader simply validates the membership tier upon scanning.

Earning rewards with attraction membership system
From our customers

“We very much enjoyed the support we received and how user friendly the platform was.”

“The Oveit team made all the challenges we encountered at the beginning turn into an excellent collaboration”

“Easy to use, great customer service: Automatization. From invoice to the ticketing process.”

“I use this service every week for my networking sessions and oveit is exactly what I need right now. in a few minutes I configure the event and let it go.”

“Help all around managing the crowd, buying tickets, event management: Real time response, professional attitude, proactive involvement, 24 h assistance”

Let’s Grow Your Experience