Background
Home to Northeast Florida’s annual Horses & Heroes Rodeo, the Jacksonville Equestrian Center (JEC) draws thousands of spectators to its 4,000‑seat arena every fall. Growing crowds were great news—until the Centre’s ageing spreadsheet workflow began double‑selling seats and choking box‑office lines. JEC went shopping for a rodeo ticketing system that could handle online sales, gate hardware and settlement reporting in a single dashboard.
The challenge
- Sell seats online, at the box office and through local partner stores – without double‑selling.
- Offer everything from reserved VIP grand‑stand seats to day passes while keeping fees low.
- Scan tickets throughout the 136‑acre property drops.
- Brand every step of the buying journey as “Jacksonville Equestrian Center,” not a third‑party site.
High‑priority buying criteria & how Oveit delivers
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Multi‑channel sales in one place – Real‑time inventory sync across web, on‑site POS, and partner resellers.
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Flexible ticket types & seat maps – Interactive seat map with reserved, GA, VIP, family bundles, and day passes.
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Low, transparent fees + own gateway – Plug‑in Stripe; nightly deposits and no hidden surcharges.
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Large scale ready gate operations – QR/barcode scans via Android/iOS mobile ticket‑scanning app.
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Marketing & CRM tools baked in – Segmented visitor tracking, promo codes, and cart‑abandon retargeting.
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Real‑time dashboards & settlement reports – Live sales boards plus one‑click Excel exports for the team and auditors.
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White‑label branding & website integration – Embeddable integrations, brand colours, and sponsor banners.
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Local, rodeo‑savvy support – US‑based success rep on call during every performance.
Implementation highlights for the rodeo ticketing system
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60‑day roll‑out, zero downtime – Oveit’s onboarding team helped setup ticketing options and build seat maps during the quiet summer season.
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Omni‑channel launch – Online sales opened first, and will be followed by on‑site box office sales for walk‑ups.
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Rodeo‑night scanning – Volunteer ushers use rugged Android scanners and iOS devices;
Extra advantages JEC loves
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Seat‑level attendee types – Fans pick Adult, Child, Senior (or any custom label) seat‑by‑seat, so families sit together without overpaying.
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Instant military & first‑responder discounts – Verified online codes auto‑apply a 10% thank‑you rebate, trimming box‑office ID checks and queue time.
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Fully branded journey – From landing page to Apple Wallet pass, the customer journey carries JEC’s colors, logo and custom banners.
