When managing an attraction, you often need to handle guests who arrive at the door expecting a special promotion or a “walk-up” free entry. However, simply letting them in isn’t enough – you want to ensure their data is captured for future marketing while keeping the process fast and professional.
Here is how you can set up a Private Invitation workflow to issue free tickets and collect guest information simultaneously.
1. Create a Hidden Ticket Type
The first step is setting up two distinct ticket tiers in your backend:
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Standard Admission: Your typical paid ticket (e.g., $55).
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Promo-Free Admission: A $0 ticket specifically for guests who qualify for a special offer.
To prevent the general public from claiming free entry online, set the Promo-Free ticket to “Private Invitation.” This hides the ticket from your main booking page, making it visible only when a specific promo code is entered by your staff at the door.
2. Capture Guest Data for Remarketing
One of the biggest mistakes in issuing free tickets is losing the opportunity to build your email list. By enabling the Customer Form in your advanced settings, you can turn a free entry into a valuable lead.
Recommended fields to collect:
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Email Address: Essential for sending the digital ticket and future newsletters.
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Phone Number: Useful for SMS marketing or urgent updates.
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Terms & Conditions Checkbox: Ensures guests agree to your attraction’s policies before entry.
3. The Walk-Up Workflow
Once your setup is live, the process at the entrance is seamless:
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Unlock the Ticket: Your staff enters the secret promo code on the registration page to reveal the “Promo-Free” option.
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Select Quantity: Add the required number of tickets to the cart.
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Guest Registration: Enter the guest’s email and phone number.
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Instant Delivery: Once confirmed, the tickets appear on the screen immediately. They are also automatically emailed to the guest for their records.
4. Efficient Check-In and Management
After the tickets are generated, you have several options for immediate entry:
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Digital Sharing: Guests can save the tickets to their mobile devices.
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Print All: Use the “Print All” button to generate physical copies on the spot.
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Immediate Scanning: Scan the freshly generated QR codes to check the guests in instantly.
Pro Tip: All data collected during this process is saved in your backend. This allows you to track exactly how many promo tickets were claimed and gives you a clean list of guests to remarket to later.
