Host live shopping

Combine entertaining events with ecommerce and product presentations. Join the live shopping revolution.

What is a live shopping event?

Let’s get familiar with live shopping. It’s a combination between live streaming and shopping. It’s a format that has been popularized in the 1970’s by companies such as the Home Shopping Network or QVC and has seen a resurgence in the past 4 years, with the growth in live streaming and online shopping. The market for live shopping events has been growing exponentially within the past 2 years and China’s live shopping market is expected to reach $422 billion in 2022.

Live shopping events combine entertainment and product discovery what many have dubbed the future of commerce. In the US the live shopping events market is only in its infancy but it’s growth is faster than many other media channels. The market started at virtually nothing in 2019 and is now expected to reach $35 billion in 2024.

Live shopping events presentation

How to start a live shopping event?

When you are planning to start a live shopping event, there are three key components you will need to make sure your event is successful:

  • Technology: live shopping events combine three very important technologies to allow viewers to purchase: live streaming, ecommerce and social media. Live video streaming is used to transmit media from the virtual event studio towards the viewers. Ecommerce is deeply embedded in the video experience, with buyers being able to view the video and shop at the same time. Social media components like chat, interactive tools and the ability to interact with one another transform the whole experience into a social commerce experience. All of these technologies are part of our live shopping product,
  • Products: when planning live shopping events your best choice is to go with the best sellers. According to a McKinsey study, the best live shopping categories are Apparel & Fashion (35%), Fashion & Beauty (7%), Fresh food (7.4%), Consumer electronics(4.6%) and Furnishing & Home Deco (3.6%). Of course, the success of your live shopping event depends on many other factors but product selection and relevant incentives such as pricing and discounts do play a big part.
  • Content: a live shopping event is basically a virtual or hybrid event. Most event planners can successfully make the switch from hosting traditional events that are monetized through ticketing and advertising to this emerging media, monetized through live shopping, connecting online and in-person events. By combining entertainment and product presentations, event planners can create amazing experiences and increase their revenue.
Discover more

Live shopping events on your website

… or a partner’s website: Using you can embed live shopping experiences directly on your website. To do this you only need to copy and paste a short embed code, after you have registered with Here’s how you get started:

  • Create an account on;
  • Add the products you want to sell during the live shopping event or connect a Shopify store;
  • Set a date for your live shopping event;
  • Go live from your computer, mobile phone or by connecting your video stream via RTMP. Using you can download the live shopping app to stream from your mobile or connect your production video from a computer, either via webcam or RTMP stream;
  • Copy and paste the embed code on your website;
  • Communicate with your audience about your upcoming live shopping event. automatically creates a notification system for your customers. They can input their email, phone number to receive a notification 15 minutes prior to the event or they can just add a reminder to their calendar.

Live shopping events on Youtube, TikTok, Facebook and Instagram

Most social media platforms allow live streaming and live shopping events are going to increase in frequency. As you have already developed an audience on your favourite social media channel, you can now stream to your social media profiles using’s multicast tool.

It’s no wonder that some of the most popular live shopping events have been streamed on social media. You can do this too AND host your live shopping event on your website.


Step 1: Create your live shopping event

Create a your live shopping event. Easily share it with your audience. Add the products you want to present.

Start your free account and add products

Start your free account in minutes and add the products you want to sell to your audience.

Preview your event before going live

Preview your live shopping event before going live. Make sure that everything is in place.

Step 2: Go Live

Press “Go live” and connect with your audience. Share your instantly created live shopping event or embed your live commerce session in your store.

Engage with your audience in real time

Feel the pulse of your audience with direct comments and questions. Test your products, and get insights and reactions.

Be authentic and connect with your audience

90% of your customers value authenticity. Gain their support and make real connections in an unedited, interactive experience.

Step 3: Learn and repeat

Our analytics tool tells you all you need to know about your live shopping event’s engagement and sales. Especially if you connect with your store.

The importance of data

Having a better understanding of the engagement will help you craft better and better live commerce sessions.

Discover what really works

You can see what segment generated the most engagement and discover your best selling product or service.

Live shopping events resources

How to host a successful Virtual Event

It seems like one of the main criticisms of online events is that participants don’t have the same opportunities when it comes to networking and interaction, compared to face-to-face events. While this is partly true, the available technologies in today’s world are doing a great job to tackle this inconvenience. Read more…

How to monetize your Virtual Event

Today, more people than ever are using online platforms to host events. The current situation forces many artists to keep their fans engaged through different streaming platforms, right from their own houses. As expected, this change from offline to online is quite different in terms of generating revenue for both event organizers and artists. Read more …

How to market a Virtual Event

Just like in-person experiences, virtual events also need a powerful marketing campaign. While many principles remain unchanged and are to be applied just like in the real world, it is important to focus on small details that make a big difference. For online events, specific marketing strategies will keep your prospective audience engaged and eager to be part of it. Read more …

Are Hybrid Events the new normal?

In the last couple of weeks, we saw a “pros & cons” contest between in-person and online events. Each has its advantages and disadvantages, no doubt here. But instead of having a fight between in-person versus online experiences, why don’t we turn the rhetorics toward in-person and online experiences? Why don’t we embrace the hybrid events just like retail embraced the Omni-channel strategy? Read more …

How can Live Stream Shopping help brands and influencers?

Live-streamed content is captivating young audiences more than ever. Twitch, the world’s leading live streaming platform for gamers has proved there is a big market for watching other people play video games in real-time. On the other side, influencers that partner up with brands to promote different products is nothing new. Read more …

Why are Podcast hosting solutions so important for content creators?

Do you wish to share your podcasts to a broad audience? If so, that’s a great plan! However, before reaching that level, it’s important to be aware that podcasting is not as simple as recording some audio and simply upload it on major podcasting platforms, such as iTunes, Spotify, or Google Play. Read more … 

Top 4 ways to monetize a podcast

In the past year, we’ve seen a considerable increase in terms of podcast consumption. As we speak, there are 62 million Americans listening to audio content each week. Around the world, there are 800,000 active podcasts with over 54 million episodes available. Read more … 

What is RTMP and how it can help me stream live content?

RTMP stands for ‘Real time messaging protocol’. It started out as a proprietary protocol developed by Macromedia for streaming audio, video, and data over the Internet, between a Flash player and a server. Back in 2005, Macromedia was purchased by the well-known computer software company, Adobe Inc. Read more … 

What is the difference between 360 and VR Live Streaming?

We’re all used to the natural ways in which we perform things such as in-person interactions, tasks that require us to be physically present, and travel to different places. However, there may be times when our willingness to perform such tasks is limited because of cost, time, or other unexpected circumstances. Read more …

What are the most popular podcast topics and how you can choose one?

Whether you’re just getting started in terms of podcasting or you are already an experienced professional, it might be tricky to come up with catchy podcast topics for your listeners. As a rule of thumb, podcasters should focus on their passions and expertise to deliver valuable and inspiring content. Read more …

What is Live Stream Shopping?

Live streaming continues to become more and more popular in the online world. Viewers seem to be more interested and engaged while watching live videos compared to videos on demand. Due to its effectiveness and popularity, brands within Asian countries and not only decided to sell their products in a virtual environment, the so-called ‘Live Stream Shopping’ (LSS). Read more …