CRM for Events
Customer relationship management

What is an Event CRM?

Customer relationship management (CRM) is the process of managing interactions with existing as well as past and potential event attendees. It is one of many different approaches that allow a company to manage and analyze its own interactions with its past, current, and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers and attendees. Focus is on customer retention and it ultimately drives sales growth

print screen from Oveit's customer relationship management feature

Customer relationship management

for event registration software


Thanks to the available CRM on Oveit, you can follow up with your attendees, even with those from past events. Once you click the CRM option in the toolbar, you land on a section where all the attendees are displayed. You will also have access to the total number of tickets they have purchased. By using the Customer/attendee search field, you can search for someone in particular. On top of that, you also have access to information that was previously completed in the registration forms, by those who attended. 

To set up your event CRM you literally don’t have to do a thing. The great thing about Oveit is that data is automatically collected from the events you set up and the orders received. However, the CRM feature is not included in our Free plan. Another important aspect of this feature is that you can always export data via Excel files. Maybe you are using a different CRM tool and would like to export data via Excel files or access it in real-time via a secured API. All of that is possible with our event registration software. 

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