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This guy built an $130 billion business in a recession. You can too.

His first business started after he returned from World War I, in the post-war recession. It began in a small office in Kansas City overrun with mice. He didn’t find them all that troublesome. “One of them was my particular friend” he said.

How to Rock Your Event with Snapchat and Instagram

I suppose that until now, we are all familiar with Snapchat and Instagram and how they became an essential tool in event marketing.

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Even though Snapchat is losing market share since the launch of Instagram’s stories, it seems that the two are slowly taking different directions regarding the market segmentation and the user’s behavior while using the app. Instagram’s users are mainly over 24 years old and spend around 15 min a day browsing while 60% of Snapchat’s users are under 24 years old and spend an average of 30 min per day creating content. (Read more)

While Instagram is great in bringing awareness of an event within their 600 Million user base, Snapchat is perfect to create content and especially post event marketing material.

In this article I am going to talk about what are the best practices and uses of both Snapchat’s and Instagram’s stories.

How can you make use of the Stories in order to promote your event?

Like any other event we have three main phases: Pre-event marketing, Live marketing and Post-event marketing;

Pre-event marketing

  • Provide a sneak peak and Teaser – this is a great way to keep your audience intrigued and interested in your event while creating awareness within the possible attendees.
  • Create behind-the-scenes content – there’s nothing wrong about letting followers know about the hard work you and your team have put in creating this event. From the engineers who helped put everything in place –  to the artists doing their rehearsals, this will only make your audience feel more excited and included.
  • Overtake the Snapchat or Instagram account – it is a common trend that  a celebrity takes over a brand’s account for a limited period of time. Their main purpose is to showcase the event from their own perspective while offering valuable insights for their followers.
  • Incorporate location; based Geofilter and animated graphics that pertain to the event – Geofilters are available only on Snapchat and can be created or customised for your event; but keep in mind that this should be done ahead of time since they need a few days to be approved.

If you’re building live streamed events you can combine what’s happening at the event, Snapchat and Instagram, as well as your own, streamed channel with a live streaming tool such as Streams.live .

Live Marketing

  • Encourage Attendees to Use Snapchat’s and Instagram’s Stories – this represents the most important step in Live Marketing. It means bringing awareness, motivating and offering incentives to your audience in order to create content.
  • For both Instagram and Snapchat you should create centralised crowd-sourcing stories  and hashtags where your attendees can send all off their photos and videos.
  • Cross-promote your Snapchat’s and Instagram’s account – don’t forget to create a snapcode!
  • Create event and location hashtags so that your users can add them to their posts.
  • Snapchat’s geofilters are a big yes-yes – it is important to have it ready for when the event starts. The geofilter is like a stamp. A stamp which has to say your event’s story at one glance. It’s a stamp that your attendees should want to integrate in all of their Snaps.
  • Encourage celebrities to post behind-the-scenes content – everybody is curious about what is happening behind the scenes, how everything is organised and how the celebrities are getting prepared. Satisfy this thirst of curiosity by encouraging celebrities to post by themselves.
  • Respond to individual inquiries – when live streaming, in order to show your audience that you care about them, randomly answer some of their inquires. It is a small thing but it can bring a lot of satisfaction and loyalty.

Post-event marketing

  • Curate the content sent by participants – the content created by your attendees is Gold. Especially the content created with the use of Snapchat. The photos and videos created through Snapchat, will definitely bring an added value because of the different features the app has to offer; from editing tools, filters, animated filters and Geofilters the outcome of the content created is going to be unique. Receiving so much content from so many people and perspectives will definitely help create fun and entertaining videos for you to share on the Social Media profiles and let your attendees remember what a great time they had.
  • Send fun facts – another good practice would be to send fun facts and stories about what happened during the event. For example, at a festival: how many beers were drank or how many hotdogs eaten. If you use Oveit’s event management tools and visitor analytics tools, you can create personal, targeted messages to your guests.

How to use and create Snapchat’s Geofilters

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Snapchat offers their users the opportunity to create their own Geofilters according to the occasion.

Categories of Snapchat’s Geofilters

Community Geofilters are mainly used for a place that it is meaningful for you and your community (this geofilters are free of charge).

Personal Geofilters are created for important moments which happen in every one’s life, such as birthdays, welcome home parties or any kind of events. (the price for these geofilters starts at $5).

Business Geofilters are dedicated to help any kind of business drive awareness and engagement in one swipe. The event category will fall under this section too. They are more pricey than the Personal Geofilters but still affordable.

Unfortunately,  the On-Demand Geofilters (Personal & Business) are only available in the USA, Canada, Australia and UK.

How to create your Geofilters for Snapchat

First of all, the Geofilters have to be original and in order to do that you need to design or have one designed it for you. PicMonkey and Canva are two good example of platforms that can help create wonderful filters.

From February 2017, Snapchat, launch a tool that creates on-demand geofilters on the web so that you don’t have to use any other external platforms.

For those who still prefer creating a Geofilter with a tool that they are more comfortable and familiar with, need to keep in mind a few aspects when designing it:

  • Include your event name/logo but be careful not to add any logo or design that you don’t own.
  • Insert creative graphics and text but try to keep it around 2-3 lines tops.
  • Your text and design should not cover more than 25% of the screen dimensions.
  • The size of your geofilter should be: 1080 x 1920 pixels and less than 300kb, saved in .PNG format.

Snapchat and Instagram are two amazing tools that should not be ignored while organizing an event. Comparing them with other channels of event marketing, they are cost effective and sometimes free – why not take advantage of their great features? Also, if you are looking for a user-friendly event registration software, you’ve come to the right place!

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The rise of touchless technology and its applications

In a world where social distancing is the new normal, touchless technologies begin to gain more and more interest. Before the global pandemic, people didn’t think twice before touching door handles, elevator buttons, or check-in kiosks. But as we speak, high touch surfaces are a hot topic as worries over health and safety are on the rise. As a result, fintech innovators and not only, are looking for ground-breaking alternatives to keep us all safe.

‘Work from home’ is certainly not a permanent alternative, since many businesses require employees to be physically present to get the job done. As you probably heard this before, Coronavirus is not likely to go away anytime soon, so touchless technologies seem like a great opportunity to get things back to normal. In response, some companies started to implement a touchless check-in process for visitors or even Bluetooth access control for employees.

It seems like it’s the perfect time to go touchless. Even if this need is forced by uncontrollable factors, such as a global pandemic, we should look on the bright side of it and become aware that going touchless is in our own good. So, let’s go over some examples of touchless technologies and find out more about it in general.

What are we trying to say by ‘going touchless’?

Well, despite how relevant this topic is as we speak, businesses going touchless is not new. In fact, touchless technology has been around since the late 1980s when motion-sensing faucets and soap dispensers were common within public restrooms. Today, we experience touchless technology several times a day. Just think of how many times you walk through an automated door or think of those moments when you ask Siri to turn on the timer for you.

As you can see, touchless technology is not limited to hygiene and safety. Societies look up to it and treat it as a forward-thinking and modern alternative to complete daily tasks. With that being said, we can define touchless technology as anything that can function without the need to physically touch a device.

Example of touchless technologies

  • Gesture recognition

This is among the most common types of touchless technology. The way we interact with devices is simply replaced by gestures. For instance, waving your hand to activate an automated door replaces the need to physically touch its knob or button.

  • Touchless sensing

Similar to gesture recognition, touchless sensing can detect the movement of an individual under a sensor. In our day to day lives, we come across this no-touch technology several times per day. Think of the last time that you went to a gas station, grocery store, or lodging facility. Most likely, there was no one to open the door for you and you didn’t have to do it yourself either. Thanks to touchless sensing, such actions are simplified and become part of our daily routine.

  • Voice recognition

This form of touchless technology enables users to control a device by speaking to it. Android and Apple devices can be controlled by simply stating some keywords, such as ‘Hey Siri’, replacing the need to touch that device at all. Setting up reminders, timers or other tasks is as quick and simple as ever.

  • Facial recognition

Not long ago, facial recognition seemed to be far from reality. Now, this touchless technology is available for millions of people, most often utilized to unlock smartphones. However, as more people gained interest in its capabilities, innovators found great use cases and environments where it can be applied. The KLM Royal Dutch Airlines started a test involving ‘biometric boarding’, allowing passengers to board the aircraft without showing their ID’s anymore, recognizing passengers by their faces.

  • Personal devices

Apple Pay has proved that traditional credit cards can be left behind and that payments can be completed from our own devices. Compared to contactless payments, where users must touch the POS with a card to complete a transaction, personal devices provide a ‘cleaner’ alternative where that ‘touch’ is not necessary to successfully complete a transaction. Modern personal devices can store your credit/debit cards virtually. For safety reasons, upon completing a purchase, users can authenticate by using their own faces or by inputting a personal identification number.

Oveit as a touchless payment solution

At Oveit, we strongly believe in the power of touchless technologies, especially during the current situation, that of a global pandemic. Until now, our Economy as a Service solution was partially touchless since economy members were required to visit an on-site top-up point to add money onto their digital wallets.

To tackle this challenge and identify ourselves as a complete touchless solution, we started to think the extra mile and concluded that an end-user App is what we need. The purpose of this App is to enhance the experience of our end-users, enabling them to top-up money in a defined economy, from the comfort of their own houses or wherever an internet connection is available.

For economy owners, this alternative should reduce costs, with fewer staff members required. Economy members simply become their own cashiers and upon arrival, their digital wallets should be ready to go. Also, if activated, the auto top-up feature allows users to set a warning limit. As soon as that warning limit is reached, the digital wallet automatically adds up the pre-defined amount from the linked credit/debit card.

Circular Economy: principles, benefits, and solutions

The main goal of a circular economy model is to produce goods and services in a sustainable manner by reducing the consumption and waste of resources (raw materials, water, energy). It contradicts with the traditional linear economy, that of a ‘take-make-consume-waste’.

According to many, a circular economy requires a local production capacity. It is a process that depends on fundamental changes to the existing production and consumption systems. According to the World Economic Forum, the world’s economy is only 9% circular. To become more efficient and preserve our natural resources, we must open our eyes and begin to think circular rather than linear.

Today, we are going to focus on the Circular Economy model, its principles, benefits, and existing solutions implemented to tackle the traditional linear economy.

The principles of the Circular Economy

In this model, every single product is manufactured and designed for future reuse, and ideally, at the end of its lifetime, it becomes a potential resource. Within this model, each stage in the economic cycle is modified, from producing goods and services to using them. It is an environment where products are built to last, with less energy and resources consumed. Please find below the three main principles of the Circular Economy.

1.       Design out waste and pollution

What if waste and pollution were never created in the first place? In a circular model, product waste is eliminated straight from the design stage, meaning that goods can be used and reused longer, fixed more easily, and finally recycled to create additional industrial inputs.

2.       Keep products and materials in use

A circular economy promotes activities where value in terms of energy, labor, and material is preserved. With the available technologies and innovative solutions, products should be designed for durability, reuse, remanufacturing, and recycling. This leads to a closed-loop production system, where components are circulating the economy. It takes advantage of bio-based materials, allowing businesses to reuse them for several products.

3.         Regenerate natural systems

The process of extracting and processing natural resources causes 90% of global biodiversity loss and water stress while harming the global climate. The World Economic Forum predicts that by 2060, the current resource use of 190 billion tones will double and exceed our planetary boundaries. Therefore, changes in business and policy models must occur.

A circular economy is designed to eliminate the use of non-renewable resources, preserving, and focusing on renewable ones. This way, valuable nutrients are returned to the soil and renewable energy is used rather than fossil fuels.

Economic benefits of a Circular Economy

At a macro level, circularity has many economic advantages. A surplus of $2 trillion a year could result from more effective resource management. This is due to a substantial decrease in the cost of raw materials.

  • Considerable resource savings

Even if more and more people become aware of the circular economy model, the extraction and prices of the main raw materials are still on the rise. In 2019, only 9% of all raw materials were recycled. In theory, a circular economy should recycle 100% of these materials, without new virgin raw materials required. However, it is predicted that this scenario will take quite a long time to be accomplished. Innovative methods should be applied to completely recycle materials that are utilized in production.

  • Economic growth

In this model, economic growth is not dependent on the scarcity of raw materials. It is predicted that a shift towards the circular economy is set to promote economic growth. Since new raw materials are not extracted anymore, the development, maintenance, and production of circular products will require a specialized workforce, increasing the number of jobs. With less demand for specialized jobs in the extraction and processing of raw materials, specialized employees will have to adjust to a new work environment.

  • Employment opportunities

As previously mentioned, the need to extract raw materials is not fundamental within a circular model. For this reason, such an economy requires a specialized workforce with a new set of relevant skills and aptitudes. Therefore, workers that extract and process raw materials might have to adapt and get familiar with new procedures and environments. The existing studies anticipate a modest, but positive impact of Circular Economy on employment volume.

  • A good reason to innovate

Change comes with a desire to innovate. Thinking circular rather than linear already motivates innovators to optimize the entire system. This will form new collaborations between different parties involved, such as recyclers, producers, and designers. They can add more knowledge and great value in terms of sustainable innovations.

Circular Economy solutions

  • CleanCup

Headquartered in Lyon, France, CleanCup is a solution designed to eliminate the use of disposable cups. They promote it as a turnkey solution meant to distribute, collect, and automatically wash reusable cups. Places such as campuses, companies, and communities are prioritized since those tend to generate a lot of waste.

Globally, it was established that people use 500 billion plastic cups and 16 billion coffee cups coated in paper. In theory, it is possible to recycle disposable cups, but the manufacturing process tends to be somewhat difficult, leading to very few of them being recycled. With CleanCup, one can get a clean and empty cup for a 1€ deposit. At any point in time, the user simply puts the cup back inside the machine and gets back the deposit. As soon as a cup is returned, the machine automatically washes it to be reused.

  • Positive Energy Ltd.

This is a matchmaking platform between investors and small to mid-scale renewable energy facilities. Its purpose is to allow investors to easily find projects that require renewable energy financing.  This blockchain-based asset financing, trading, and management platform digitalize the transaction workflow, making renewable energy investments fast, liquid, and transparent for all parties involved.

This initiative aims to boost renewable energy investments. By 2030, it could save around 20 million tons of CO2 per year. It is widely accessible and profitable for shareholders, with return on investment.

  • RePack

This solution replaces the single-use delivery packages in e-commerce, providing reusable, and returnable delivery packaging. It is cost-efficient and environmentally friendly, with 78% less CO2 created and 92% less landfill waste, compared to traditional packaging.

Users can simply return these packages in letter-size or to any location using RePack packaging. Customers are incentivized to return used boxes through different vouchers to be redeemed at any participating RePack store. This packaging can be used at least 20 times.

Oveit as a possible solution to track local recycling practices

Not long ago, we concluded that our technology can be utilized in different contexts. Among these, we feel that Oveit can be looked at as a viable solution to track and incentivize communities to recycle responsibly.

By using NFC wristbands or cards, community members can be rewarded and incentivized to recycle waste. It could add up gamification elements to an important cause. Participating locations can simply use any Android NFC enabled device to scan cards or wristbands. Based on the expected outcome, members can easily be rewarded in real-time. For instance, the economy owner might reward members that recycle at least three times per week. To record data, NFC readers could be placed nearby waste containers. Members that recycle enough are automatically rewarded and all that information is stored on their digital accounts (NFC wristband or card).