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Frictionless Event Payment System

Having a straight forward event payment system can be the difference between failure and success. Making sure that your customers can easily register for you paid events is one of the first things that you need to check while opting for an event registration software. But you need to also check and see if you can use that money prior to your event. Having a solid cash flow will help your business grow; having cash flow problems can crush your business.

Over the last few months, the event management industry was one of the most affected industries by the COVID 19 pandemic. Live events have been postponed or canceled, and the ones that took place were limited to a small number of attendees. Sponsors withdraw their offers as many companies decided to use part of their marketing budgets for day to day operations. Some event organizers moved the experience to online events, facing new challenges, but at the same time continuing to deliver incredible experiences to their communities. 

But having an event payment system that allows you to easily access your funds is something that every event organizer should have in mind. Regardless of the current global situation. 

At Oveit, our goal was to use technology to empower event planners that put all their work into bringing people together. Offline and online. We wanted to create a tool that makes everything fully automated, but also lets you have full control. And payments were one of the first things that we focused on.

photo showing the green "register" button on a computer keyboard
Image by bastiaan from pixabay

Direct debit for event payments

Using our event registration software, our partners have instant access to their ticketing income. All our pricing plans have the direct debit feature activated, meaning that each time a customer places an order, money goes straight into your account. For us, this is how an event payment system should look. This way, even if a customer places an order for an event that will take place one year from now, you can use that money to support your efforts. 

Secure Payments for Events

Let’s face it, paying over the internet can sometimes be an issue. For you and your customers as well. This is why we have decided to work with some of the most important payment processors in the world. This way, each time an order is placed, we can be sure that the client’s credit information is in safe hands. We do not process or store any credit information. Yet tickets are issued only after the payment is confirmed.

Multiple payment processors

Live events bring people together all over the world, so it was essential for us to provide an event registration software that supports multiple currencies and payment methods. We haven’t limited payment methods to just credit or debit card transactions. We added bank transfers as an option as well. And frankly, the option was used more than we have initially expected.

After creating their account, our partners can choose to easily integrate PayPal or Stripe as their payment processor. The Integrations are straight forward, allowing event organizers to receive money from each order straight into their account. 

As a tech company, we couldn’t neglect cryptocurrencies. Especially after running a survey with part of our partners as seeing that over 50% said that they would consider allowing customers to pay with cryptocurrencies for their future events. From March 2020, we have partnered with Crypto.com, allowing our partners to sell tickets using cryptocurrencies.

Having an event payment system that allows you to process payments in a secure environment is crucial. Your customers need to feel safe each time they share their credit information. But at the same time, it’s important to have a system that is flexible and works for you. 

Event booking systems – a must-have tool for organizers

Organizing an event comes with great levels of satisfaction, especially when it ends up being a success. However, there are many things to consider along the road, but today we’ll place the focus on how important it is to rely on the available features that event booking systems might be equipped with.

An event booking system takes off many burdens from the organizer’s shoulders. Having the attendee’s information in one place, available anytime, anywhere is at the core of such solutions.

Let’s go over some of the main benefits that professional event booking systems come with.

Participants can register from anywhere, 24/7

Thanks to event booking systems, participants don’t have to register in a physical location for your event. They can purchase tickets from their own comfort and usually from any device. At home, in their office, in public transportation, or basically anywhere if they have a device and internet connectivity. Physical ticket kiosks are a thing of the past and event booking systems are the answer to that.

Depending on which solution you choose, attendees can even secure their favorite seats if you decide to link ticket categories with seats within a venue. With Oveit’s event booking system, setting up a seated event is fun and intuitive.

Fully customizable

Closing deals with potential sponsors can be a lot easier when using an event booking system. Advanced solutions come with customization options and give organizers the option to add images like their logo or their sponsor’s logo on tickets, in the confirmation email, or in other important stages of the checkout process. It can be a great way to strengthen your brand’s awareness, leading to a more personalized experience. 

On top of that, more advanced event booking systems enable users to customize the confirmation e-mail as they desire. Thus, this feature is very useful because important event-related information (links, further instructions, media) are sent automatically to every participant, immediately after completing the registration process. With our event booking system, customizing the confirmation e-mail is as easy as possible.

Custom registration forms

Some event booking systems make it seamless for organizers to customize digital registration forms. Besides the necessary information (name, address, contact number), such systems enable users to require additional information. They provide the flexibility to add those fields as mandatory or optional, based on how important that information might be for the organizer and for future marketing purposes. 

With Oveit’s event booking system, users can choose between various form types:

  • Text field (one line text input)
  • Multi-line text field (a text area)
  • Email address (the input checks for email formats)
  • Date (Day/Month/Year field)
  • Dropdown list (single or multiple option dropdowns)
  • File upload (upload .doc, .pdf or image files)

Don’t overwhelm your attendees and try to require only relevant information from them. For this reason, include mandatory fields, only if you truly need that piece of information. 

The form setup. You can choose from text, drop-down lists, email, dates and file uploads

Freemium plans available

Beginning of the journey! We’ve all been there. Most event booking systems come with freemium plans for free events. It is a way to support event organizers and provide them with a tool that keeps event-related information in one place, allowing them to focus on what really matters. The big day, the day of the event! With Oveit’s event booking system, organizers can use the tool without any costs, even for paid events. If you sell up to 300 tickets, you can price your tickets as you want, without owing us a single penny.

Multiple currencies available

Large events tend to bring people together, from all over the world. According to a recent study, allowing customers to pay in their own currency can lower cart abandonment by up to 50%. So, with the continuous fluctuation of foreign exchange rates, pricing can be really confusing. Especially when it’s only available in a foreign currency.

With Oveit, attendees can choose between 135 available currencies. Likewise, the price of a ticket can be automatically displayed based on the attendee’s IP location. 

Direct and safe deposits

Ticketing is one of the most common forms of event revenue. Essentials, such as hiring the venue, provision of appropriate equipment and event administration can be directly related to ticket sales. Therefore, professional event booking systems integrate with payment processors, enabling organizers to receive funds in the form of a direct deposit. It is the easiest and fastest option to receive payments from ticket sales. 

At Oveit, we have active integrations with three main payment processors: Stripe, PayPal, and Crypto.com. Simply connect your payment processor’s account to Oveit and accept all major debit and credit cards. All the funds are sent instantly, straight into your account. It is as easy as it sounds!

On the whole, event booking systems are equipped with a variety of features, making the life of event organizers a lot easier. From easily obtaining attendee information to using it for delivering personalized experiences for future editions, the benefits are countless. If you plan to host a relatively small event, you can use our professional event booking system with no strings or costs attached!

Conference Registration – a Full Guide

We’ve seen literally hundreds of conferences registrations and we’ve noticed one thing: no one talks about the best ones. You only hear about the lousy ones. The ones where people couldn’t register. Or didn’t get their confirmation mail. Maybe they couldn’t pay. Perhaps the live stream didn’t start. Do you know of a conference registration where the lines were long and boring? Yeah, we’ve seen some.

It’s easy to get lost in what not to do. But that’s not really useful. The prepared conference planner has to know what exactly to do prior to the event and during the day of the event. She knows what are the best strategies and in what order they should be applied, what are the potential bottlenecks and how to avoid the pitfalls.

We’ve put together a simple, straight forward guide on how to navigate the conference registration process to arrive at a successful event day.

This guy built an $130 billion business in a recession. You can too.

His first business started after he returned from World War I, in the post-war recession. It began in a small office in Kansas City overrun with mice. He didn’t find them all that troublesome. “One of them was my particular friend” he said.

How to Rock Your Event with Snapchat and Instagram

I suppose that until now, we are all familiar with Snapchat and Instagram and how they became an essential tool in event marketing.

these sparks between us will

Even though Snapchat is losing market share since the launch of Instagram’s stories, it seems that the two are slowly taking different directions regarding the market segmentation and the user’s behavior while using the app. Instagram’s users are mainly over 24 years old and spend around 15 min a day browsing while 60% of Snapchat’s users are under 24 years old and spend an average of 30 min per day creating content. (Read more)

While Instagram is great in bringing awareness of an event within their 600 Million user base, Snapchat is perfect to create content and especially post event marketing material.

In this article I am going to talk about what are the best practices and uses of both Snapchat’s and Instagram’s stories.

How can you make use of the Stories in order to promote your event?

Like any other event we have three main phases: Pre-event marketing, Live marketing and Post-event marketing;

Pre-event marketing

  • Provide a sneak peak and Teaser – this is a great way to keep your audience intrigued and interested in your event while creating awareness within the possible attendees.
  • Create behind-the-scenes content – there’s nothing wrong about letting followers know about the hard work you and your team have put in creating this event. From the engineers who helped put everything in place –  to the artists doing their rehearsals, this will only make your audience feel more excited and included.
  • Overtake the Snapchat or Instagram account – it is a common trend that  a celebrity takes over a brand’s account for a limited period of time. Their main purpose is to showcase the event from their own perspective while offering valuable insights for their followers.
  • Incorporate location; based Geofilter and animated graphics that pertain to the event – Geofilters are available only on Snapchat and can be created or customised for your event; but keep in mind that this should be done ahead of time since they need a few days to be approved.

If you’re building live streamed events you can combine what’s happening at the event, Snapchat and Instagram, as well as your own, streamed channel with a live streaming tool such as Streams.live .

Live Marketing

  • Encourage Attendees to Use Snapchat’s and Instagram’s Stories – this represents the most important step in Live Marketing. It means bringing awareness, motivating and offering incentives to your audience in order to create content.
  • For both Instagram and Snapchat you should create centralised crowd-sourcing stories  and hashtags where your attendees can send all off their photos and videos.
  • Cross-promote your Snapchat’s and Instagram’s account – don’t forget to create a snapcode!
  • Create event and location hashtags so that your users can add them to their posts.
  • Snapchat’s geofilters are a big yes-yes – it is important to have it ready for when the event starts. The geofilter is like a stamp. A stamp which has to say your event’s story at one glance. It’s a stamp that your attendees should want to integrate in all of their Snaps.
  • Encourage celebrities to post behind-the-scenes content – everybody is curious about what is happening behind the scenes, how everything is organised and how the celebrities are getting prepared. Satisfy this thirst of curiosity by encouraging celebrities to post by themselves.
  • Respond to individual inquiries – when live streaming, in order to show your audience that you care about them, randomly answer some of their inquires. It is a small thing but it can bring a lot of satisfaction and loyalty.

Post-event marketing

  • Curate the content sent by participants – the content created by your attendees is Gold. Especially the content created with the use of Snapchat. The photos and videos created through Snapchat, will definitely bring an added value because of the different features the app has to offer; from editing tools, filters, animated filters and Geofilters the outcome of the content created is going to be unique. Receiving so much content from so many people and perspectives will definitely help create fun and entertaining videos for you to share on the Social Media profiles and let your attendees remember what a great time they had.
  • Send fun facts – another good practice would be to send fun facts and stories about what happened during the event. For example, at a festival: how many beers were drank or how many hotdogs eaten. If you use Oveit’s event management tools and visitor analytics tools, you can create personal, targeted messages to your guests.

How to use and create Snapchat’s Geofilters

Screen Shot 2017-07-05 at 15.54.09

Snapchat offers their users the opportunity to create their own Geofilters according to the occasion.

Categories of Snapchat’s Geofilters

Community Geofilters are mainly used for a place that it is meaningful for you and your community (this geofilters are free of charge).

Personal Geofilters are created for important moments which happen in every one’s life, such as birthdays, welcome home parties or any kind of events. (the price for these geofilters starts at $5).

Business Geofilters are dedicated to help any kind of business drive awareness and engagement in one swipe. The event category will fall under this section too. They are more pricey than the Personal Geofilters but still affordable.

Unfortunately,  the On-Demand Geofilters (Personal & Business) are only available in the USA, Canada, Australia and UK.

How to create your Geofilters for Snapchat

First of all, the Geofilters have to be original and in order to do that you need to design or have one designed it for you. PicMonkey and Canva are two good example of platforms that can help create wonderful filters.

From February 2017, Snapchat, launch a tool that creates on-demand geofilters on the web so that you don’t have to use any other external platforms.

For those who still prefer creating a Geofilter with a tool that they are more comfortable and familiar with, need to keep in mind a few aspects when designing it:

  • Include your event name/logo but be careful not to add any logo or design that you don’t own.
  • Insert creative graphics and text but try to keep it around 2-3 lines tops.
  • Your text and design should not cover more than 25% of the screen dimensions.
  • The size of your geofilter should be: 1080 x 1920 pixels and less than 300kb, saved in .PNG format.

Snapchat and Instagram are two amazing tools that should not be ignored while organizing an event. Comparing them with other channels of event marketing, they are cost effective and sometimes free – why not take advantage of their great features? Also, if you are looking for a user-friendly event registration software, you’ve come to the right place!