How to start event registration for virtual or in-person events in 2021

Let’s say you want to start event registrations for your virtual or in-person event. You’ve decided to use an awesome event registration software, Oveit . But now the big question – how to start event registration?

First of all, thank you for choosing us. This is going to be as easy as it can get. At the end you will start registering visitors free of charge and receive payments in your account instantly.

If you need a video tutorial, we made one you can see below. Otherwise – keep on reading this post.

Let’s get started.

A checklist on how to start event registration

The first thing you will see when you start your account with Oveit is a short checklist with the things you need to do before starting registering visitors to your event.

It looks like this:

How to start event registration checklist
A checklist on how to start event registration with Oveit

There’s basically 3 things you need to do to start your event registration. They are the things you see above:

  1. Set up billing information: this is your company or individual details. Oveit is a special software that allows you to sell tickets directly to your customers. This means they will need to know who they’re buying things from. This is the section where you’ll be setting this information in. Don’t worry – you only set it once.
  2. Set up a payment processor: A payment processor is a company, like PayPal and Stripe that helps you receive payments instantly, directly into your account. If you have a PayPal, Stripe or Crypto account, this is where you set it up. This is a very important part of how to start event registration, if you’re planning to receive payments for your event.
  3. Create an event: This part is self-explanatory. You will have to enter some details about your event, like name and the date it takes place in, set up tickets and share the registration link with your potential visitors.

As you notice above, there’s a fourth step as well. This is the “select pricing plan”. By default, Oveit automatically registers you with the free event registration plan, which allows you to register up to 300 visitors per event, on an unlimited number of events, free of any Oveit charge. If you receive payments, you will be charged a commission by PayPal or Stripe.

If you checked all details above, you’re basically set and you know how to start event registration for all your next events.

However, Oveit is a powerful tool, with extensive options that allow you to create the perfect event. Let’s have a look at some of the most important ones:

Your dashboard

Once you’ve started your first event you will get access to your Dashboard. Here you will see an aggregate of all your ticket sales and registrations, once they start happening.

If you don’t have any events the first thing you should do is click on “Create event”

dashboard

How to start event registration: Your new event

Now, let’s move on to creating an actual event. You can either click on the button My events and you will be taken to the Event Management chart or you can click on Create an Event button and this will take you to the core part of Oveit.

myevents

You’ll see that creating an event is extremely easy. You have 4 main steps and two other ones in case you want to use two additional functions: Registration forms and Badge design (these are more advanced topics on how to start event registration).

How to start event registration steps

The first step is entitled General Settings. Here you set up general details on your event, things such as the event’s name, start and end date and where it takes place. By the way – if you host a virtual event – just add “Virtual” or “Online” in the Location/address input.

There’s several other things you can fill in. An example would be “No seating”. This means you will not have a seating map. If you need a seating map just choose “With seating” and find out here how to set up a seating chart.

You will need to add a start and end date for your event. If you’re selling tickets for a venue, such as a theme park that sells tickets all year round, just tick “Perpetual”. This will allow visitors to buy tickets whenever they feel like visiting you.

There’s several other more advanced features, such as registration forms or badges. If you need these, be sure to book a guided tour of these features.

Adding tickets to my event registration

Next steps on how to start event registration guide: tickets.

You can split the types of event registrations you will accept with different types of tickets. Oveit allows all sorts of discounts and addons with your ticket but you only need to know one thing. At its basics you will just need to add one ticket, free or paid and click “Save”. This takes you to a list where you can add more tickets by clicking “New ticket category”

How to start event registration by setting up free events
How to start event registration – adding tickets

Sometimes you may need a more advanced ticketing setup when you start event registration. If so – check out our post on advanced ticket types or contact us for a guided tour or more advanced features and benefits.

How to start event registration: checkout settings

checkout-page
Checkout settings – default options are usually left unchanged

There’s a lot of options on this page. Please don’t get confused. We’ve set up the page in such a way that our default check marks do the work for you. You can contact us if you need a more in-depth explanation or more advanced configuration.

Usually, what you want to customise is the follow up email subject and content. Basically your message to your future visitors:

Confirmation email on event registration

This is where you customise what your visitors will receive in their email after they registered.

Above you can see a chart with variables and their description. The computer-code looking things are tags you can use to personalise the email content. For example: if you’re holding a virtual event you can add [tickets_codes] in the email body to display the registration code your guests will use to access your virtual event.

Finally, you have the order confirmation page. Here you can opt to send a Thank you message that will be displayed after the customer has purchased the ticket or you can send him to a custom created URL on your website. To do that, just add the link and all is done.

How to preview your event registration

The final event registration setup step is the Preview section below:

How to start event registration and customise layout

Step no. 4 allows you to preview your registration widget prior to publishing it. You can play around with colors and fonts and brand the event registration according to your wishes.

Hit publish when you are ready to start registration and you will be taken to…

Payment processor integration

If you haven’t done so already, this is where you connect your payment processor. This is usually PayPal or Stripe. This way we can help you receive payments instantly. It’s very, very simple:

  • If you use PayPal: press Activate PayPal integration: In the next step you will add your PayPal email address and name. This helps Oveit to know where to send funds paid by your customers.
  • If you use Stripe: press “Activate Stripe integration”. This takes you to your Stripe account where you can check whether you want to safely accept payments with Oveit.

All of our transactions are handled by our partners (e.g. PayPal and Stripe). Your money or your customers payment data is never stored with us.

If you haven’t done so already, you will need to fill in your billing information. As you sell directly to your visitors, they will need to know who they’re buying from. Oveit issues invoices for all purchases on your behalf. Here’s what you need to fill in, only once, as you start selling:

If this is a bit too complicated when you start your event, just reach out to us and let’s set up a call where we can guide you through the setup process, step by step. One of our customer success staff will help you get everything set up.

Final step: Copy, paste and embed your event in your website

The last step: start your event registration. All you have to do now is get the event on your website and make it available to customers or point them to your event registration on Oveit. To do that, click on ‘My events’ in the bar, right near the Oveit logo. You will see a list of your events. You can start your registration in two ways:

  1. Point visitors to your event registration page on Oveit. Click the “Preview” link and share the URL with your visitors on social media or your website.
  2. Embed the registration on your website: you will notice that every event has an “</> Embed” button below it. Click on that button and you’ll find two embed codes (one available for light theme and one for dark theme – the theme refers to your website visual theme). Just copy the code you need and paste it on your website. The embed is responsive and works with most website management software so you won’t have any problems putting it on your website in just a couple of seconds.
embed

And that’s it! You managed to start your event registration and start receiving event registrations. Now visitors can register, purchase tickets and attend your in-person or virtual event.

How to add advanced ticket types to an event

With Oveit you can create advanced Ticket types. The first thing you do is set your ticket type name. You can set names such as VIP Area, Entry ticket, Early bird ticket etc. Obviously, the ticket type name is your choice and varies according to the events. You might want to create special prices for different areas in your venue, so you can name one ticket type Area A and another Area B. Again, this is your choice to make.

tickets

Now, you can make a short description of the ticket (300 characters). Here you can add information about the ticket that might be relevant to the attendee. This is optional but sometimes it’s a good thing to have, as you might want to offer the attendee some extra features on that respective ticket. Or it may be a multiple day pass for a larger event and the description can indicate the events where he is allowed to participate.

Advanced ticket types - new ticket

Next is the ticket price. You can set up the ticket price in USD or other, local currencies. Nevertheless, if you enter the ticket price “0”, that means the event is free of charge and you can go on using Oveit just as a registration tool for the attendees.

After you set up the price, you can tick an option to include the sales fees in the final price, or opt to add it to your ticket price. You will see the buyer’s final price (and our fee) and you will see how much you will receive in the end.

You will see a Bulk sales options bar. This is a nice feature in case you want to create special offers for a specific ticket category. Let’s say that your ticket price is 20 USD. Now, you can make a special offer and sell 2 tickets for the price of one. Just select: 2 tickets cost 20 USD. And the offer is active. Simple and fast. Of course you can include our processing fee in the price or add it, just like in the case of normal tickets. And you can also add more promotions: 5 tickets cost X USD, 10 tickets cost X USD… and all the way to 15 tickets. If you want to remove a bulk sales offer just click delete and you’re done.

Next you can set up the timetable of the sales for this ticket type. Set the starting date and hour for the ticket sales and set the closing date and hour. If you want to sell this type of ticket until the event day, just leave the fields empty and Oveit will set it up automatically.

You can customise your event ticketing process by setting specific Series and Numbers for the tickets, if you wish to do so. Otherwise, just let Oveit work its magic and generate the ticket ID’s automatically. Save the ticket and proceed. You can add more tickets, edit your created tickets and associate the tickets with the event venue.

If you’ve previously set up a venue seating chart, you can associate the tickets you’ve just created with a certain seating section, row or seat. Once you click on the Associate Tickets you will be taken to a new window where you will see the seating chart of the venue that you’ve previously created.  To associate tickets with seats is extremely simple. Just click on the ticket type and then click on the seat section… and that’s it. If you want to block some areas of the seating chart, just click on ‘Unassociated’ and then on the respective area, and it’s blocked. You can do that while sales are going on, as you might want to change ticket prices or you might want to assign some seats to other categories or even give invitations/vouchers for those seats. So with just a couple of clicks you can do your seat management on the fly with this Assign seats function.

That’s it. How are you going to use the advanced ticket types?

Everything you need to know about hosting a Virtual Wine Tasting

There is no doubt that we all miss our normal lives and activities. A year into the pandemic and most of us still live under imposed restrictions. Well, the good news is that part of our in-person activities which are put on pause as we speak can be replicated in a virtual environment, even when we talk about a virtual wine tasting.

In this post, we’re going to place the focus on virtual wine tastings. The end result replicates really well in-person wine tastings but setting up such an experience is slightly different. For those that would rather experience new wines from the comfort of their own homes, a virtual wine tasting can be a great alternative.

If you are thinking to host a virtual wine tasting, here are some tips that will help you create a memorable experience. 

What is a Virtual Wine Tasting?

Before diving into what it takes to host a virtual wine tasting, let’s begin by briefly describing this relatively new concept. Well, you can think of it as a regular wine tasting (in-person), where participants taste and learn about different wine selections from a winery. While the purpose of both in-person and virtual wine tastings is the same, the main difference lies in how this action is performed. Instead of visiting a winery, the winery comes to your door. In both cases, wineries take care of the whole experience. Their duty is to coordinate the wine shipment, making sure that it arrives at your location in time. Then, organizers will share further details on how to access the virtual wine tasting, including platform capabilities for a better experience. 

Date & Time for your Virtual Wine Tasting

Well, instead of deciding a date & time yourself, provide your audience with the option to do it themselves. To avoid the back and forth texting to find out when everyone’s free, consider using a tool such as Pick. This app integrates with Gmail and Office 365. It simply shows those times when everyone is available. Based on that, you can choose a date & time that hopefully works for everybody that’s interested to attend.

Provide clear tasting instructions ahead of time

To make sure that your wines are enjoyed properly by your audience, provide clear instructions on how the virtual tasting should be approached. When is the right time for your guests to open their wine bottles? Should they preserve the wines at a certain temperature? What about using a clean glass for each wine? Should they taste the wines in a specific order? 

This might seem like a basic piece of information, but communicating it ahead of time can only make you look more organized and professional. If you ship wine kits before the actual virtual wine tasting, it might be a good idea to include those instructions in there. 

Choose a tasting theme

It’s always recommended to decide upon a theme beforehand. In the case of virtual wine testings, a theme translates into deciding on particular wines to taste. These are some common themes when it comes to wine-tasting:

  • Regional

A regional wine tasting theme brings together wines from a particular region. For instance, no other wines are allowed besides those coming from the Veneto region of Italy or any other region.

  • Vertical

A vertical tasting requires a bit more effort since it includes the wine of a producer across a range of years. The key element for a proper vertical tasting is to assure that the wine bottles were stored properly. However, if you manage to put together this type of tasting, the outcome can be great, since your audience can learn about a winemaker’s style, getting familiar with the various vintage styles and how those changed during the years. 

  • Horizontal

This is a common theme for both virtual and in-person wine tastings. It involves wines that are produced in the same year, from different producers. It gives more flexibility since all new releases can be included. 

  • Blind Tasting

This one works best when comparing different types of grapes, like Pinot Grigio, Shiraz, Chardonnay, or Pinot Noir. It can be used as an ice breaker for virtual wine tastings with many participants. The wine labels are covered and participants need to guess the country, grape, and even the price range based on the taste of wine. 

Photo by David Bartus from Pexels

Think of your setting in advance

As the virtual wine tasting host, make sure to choose a setting without distractions. If you go live from your home, tidy up in advance. Run some tests in advance and check your internet connection, camera, and microphone. If you have the option to host the virtual wine tasting inside an actual winery, good for you. That will only make things more fun for your audience. You can surprise them with a virtual tour of the winery before the actual tasting begins, sharing with them your favorite parts of it. 

Custom shipments for your audience

Why not create special packages for your audience? An in-person wine tasting takes care of all the necessary supplies. To make it easier, enable your audience to order their wine supplies in advance. Inside each package, you can include different wines to be tested, food pairings, and maybe some wine glasses as well. 

To present the available packages more engaging instead of simply posting them on your website, why not create a live shopping session? For instance, with Streams.live, our live stream shopping and virtual event software, creating a live shopping session is as easy as possible. It allows your viewers to purchase different promoted packages, straight from the video. The tool comes with a chat & questions feature, creating engagement and allowing you as the presenter to answer incoming questions in real-time when it matters the most. 

Photo by Liza Summer from Pexels

Decide upon a platform

Well, you’ve taken care of all the small details. Now it’s time to choose your technology. This might be the most important step of the process when hosting a virtual wine tasting. In the end, this is where your audience will interact, exchange thoughts, and experience all the hard work that you’ve put in. 

A large number of virtual wine tastings take place on Zoom. It is indeed a reliable and user-friendly video conferencing tool. However, if you want to go that extra mile and create a more personalized experience, closer to your brand and believes, you might consider as well Oveit and Streams.live. Our solutions are interconnected. Oveit is our event registration software, that allows you to register attendees, customize confirmation emails, send out electronic tickets with unique access codes, collect valuable information through fully customizable registration forms and receive direct payments into your account once an order is placed. 

In summary

Who said that in-person wine tastings can’t be replicated in a virtual environment? Social distancing doesn’t exist in the online world and opportunities are limitless. As physical locations, including wineries, remain closed due to the pandemic, events such as virtual wine tastings are a great way to keep a business alive. It is a new way of interacting for all of us, so don’t be afraid to try it out. It won’t be perfect from your first try, which is absolutely normal. One last piece of advice is to always ask for feedback. Your audience is in the right position to provide you with constructive feedback after each virtual wine tasting. 

Stay safe. And cheers!

Ticket Addons are making experiences personal

Ticket addons are the very next step in building amazing, personal experiences for your guests. For a very, very long time tickets have been just a simple way to allow people to access an event or claim some service, like airline travel or public transport.

It essentially went like this: you would purchase a ticket that would allow you one (and just one) access. It was mostly a technical limitation at first but soon after became the norm. When tickets were just pieces of paper, it was much easier to sell and check one ticket per person. If there were two people involved, they would buy two tickets. This made it easier to manage long queues. Each person would show their ticket and they would be allowed entry.

Ticket addons that live on your mobile phone
Ticket addons that live on your mobile phone or an NFC wristband

But things have changed quite a lot in the past 10 years. Most events switched from delivering physical to electronic tickets. Now most tickets are stored on your phone rather than in your wallet.

This opens up so many possibilities. One is the option of storing multiple tickets in one device. The other is storing more access credentials in one ticket. One ticket doesn’t need to mean just one entry. It can mean multiple entries and even more – it can mean multiple benefits in just one ticket. We call these benefits ticket addons. That’s because they are stored “on top” of the original benefit, which is the right to visit the event.

What kind of ticket addons can I offer my guests?

Ticket addons can come in many shapes and sizes. You can offer your visitors all sorts of options. Let’s say you are preparing a multi-day conference and you want to tailor different types of tickets with all sorts of perks and benefits.

Let’s think of some hypothetical “VIP” ticket. Such a ticket would maybe have access to all days of the event. So you can have a special addon for each day. This way you can separate access rights based on days. You can add a special ticket addon for free coffee. Each time the VIP goes to get some coffee, they can show their ticket and they get their free coffee. In the backend you record all of these “transactions” so you can get a sense of just how much coffee the VIP’s ordered.

Direct payments for event registration
Ticket addon payments go straight to your account

Other ways of using ticket addons is creating special access rights within the event. Let’s say you want to create a special “backstage” area where only the speakers and VIP visitors have access. You can add a “backstage access” addon and scan people in just to make sure only the right visitors are getting in.

What happens if you want to take your guests on a city tour, maybe for those travelling from abroad? You guessed it – use ticket addons. In this case you might use a “City tour” addon and maybe a “Free lunch” addon where users can both travel the city and get a free lunch when they get tired.

Maybe some of them would fancy a visit to one of the local attractions, such as a museum. How would you like to partner with the most important art museum in town and allow conference guests to also visit the museum and enjoy the art collections as part of … you guessed it – the event’s ticket addons.

The cool thing about all of this is that you don’t need any fancy software or hardware. Your visitors only need to have their ticket stored on their mobile devices. And it’s just one ticket that holds all of these benefits and addons in one place.

Ticket addons help you gamify your event

One other way you can use ticket addons is gamification. Let’s imagine a sort of treasure hunt where visitors have to find and engage with four different checkpoints. These might be some cool booths where they can engage with your event story or sponsor booths.  When the treasure hunt is done and all of the checkpoints have been found they can go to a final section of your event’s game where they can claim a prize.

In the backend all checkpoint interactions are recorded and you will get an understanding of your visitor’s journeys. You will also be making sponsors happy if you place their brand within your event’s treasure hunt. Using ticket addons can help visitors engage better with your partners, especially since experiential marketing is such a hot topic these days.

By understanding how your visitors interact with your gamified experience you will be able to improve the experience and increase your chance at having your visitors return.

Ticket addons as a package or purchased on demand

When we built the first version of our ticket addons we just wanted to help event planners pack more ticket entries in one ticket. As event registration solution evolved, so did our ticket addons feature. We first separated tickets from optional tickets. They still came with a predefined structure. You could buy a ticket that would allow you to buy x, y and z ticket addons. It was just that tickets could only hold one specific set of addons. Customers couldn’t really choose what addon they would get.

So we introduced two options of addons: bundled and unbundled. This meant that ticket addons could be sold as a package but extra addons could be purchased by visitors based on their own preference. Using the example above – maybe you were not a big fan of museum so you would choose to not buy the art museum ticket addon. But you could, for example, buy a ticket addon that allows you to claim two cocktails at the conference party.

This now helps the experience planners that use our software to create personalized experiences for their guests, at scale. Whether you have 100 or 100 000 visitors, you can create personalized experiences by using ticket addons for your guests.

Now that you get an understanding of what ticket addons are and how you can use them, let’s see how you can technically make them work for your event:

Why did we create ticket addons?

Each individual is unique. A perfect experience is only perfect if it’s personal and catered to individuals. While most event planners like to think they plan amazing experiences – they’re not personal. From a business point of view, you cannot build personal experiences for thousands of visitors. Or can you? We think so and that’s why we developed ticket addons.

Let’s start with a simple idea: What if you want to include a beer with every ticket you sell? Or add a t-shirt? How about a well-tailored experience that guides a couple to a special seminar, a cruise line, two drinks and a romantic dinner in two? It doesn’t seem very easy if you have to hand out 10 tickets just for this. But there’s a better way of looking at the problem.

Scenarios like these are the reason we started redesigning the concept of how access to experiences and goods work, starting with the ticket.

This post is a follow up on the post on new technologies we’ve developed at Oveit. The previous post described the ways we are making event management more accessible.

But let’s return to the topic at hand: at it’s core the concept of a ticket is pretty simple: you get a digital or physical token that guarantees you access to an event. That’s it – a binary gateway for your entry in an event. You’re either allowed in or not.

If we want to extend this concept we have to work with a more complex idea of a digital wallet, where you can add all sorts of perks and benefits one has access to.

Adding access to goods and services to a ticket

In the end the concept of a ticket addon is one that’s very old and well established. We think of the addon as a something (good, service or whatever else) that comes on top of your right to access an event or venue. Basically, the question can be distilled to: how do we trade non-fungible payment tokens? Fungible means something that can be broken down in smaller parts (like money) and these sub-parts are similar. Non fungible means you cannot break it into smaller parts. Also, in our case – you cannot trade it.

Version 1.0 : tickets with addons

The first thing we did is make it easy for addons and benefits to be added to a certain ticket. Once you purchase a certain ticket, this ticket gives you access to some specific addons. Let’s say you buy the “Gold” version of a ticket. This entitles you to access to the VIP area, dinner, 2 beers and the event’s t-shirt. Your friend, who purchased the “Silver” ticket can only get access to the event, in the General access area and one beer. Tough luck.

The process is fairly simple too: when setting up a ticket you can add as many benefits as needed, with the proper quantity. In our flow, 0 stands for infinity. Yes, you can hand out an infinity amount of beers for your buddies.

Ticket addons
Ticket addons

As you see – it’s all pretty simple to use. Set up an addon per ticket, select its quantity and publish your event.

When visitors come in, they can either show their electronic ticket (their QR code) or have their NFC wristbands scanned. To scan for perks you can use our free iOS and Android apps. Once it’s scanned, the full amount of ticket addons is showed and whenever visitors are claiming one of their benefits, just tap the proper button in the app (see the mobile app screenshot below) and one unit will be decreased.

Ticket addons on mobile apps
Mobile app perks scanning

Pretty cool, right? That’s what we thought. And then we ran into a problem of complexity: what if you have a limited number of perks but many ways of combining them? The number of needed tickets explodes. What if someone wants to reload their addons. For example they had 2 coffees as addons on their tickets but want one more. There was no way of doing this in the past. So we went further with …

Version 1.5: Addons that can be bundled or unbundled

What is a bundled ticket addon? Very simple – it’s the addon that is surely attached to a ticket. In contrast – the unbundled ticket addon is one which might or might not be attached to a ticket.

Here’s a scenario where these types of addons come into play: someone has purchased the Silver version of a ticket. They don’t have any addon included but access to the event and a hamburger. You, as the event planner, feel generous and you’re working on your loyalty program. You can add the Champagne tour and your event’s branded cap to their ticket.

Bundled and unbundled perks and benefits
Bundled and unbundled ticket addons

Have a look above. This guy or gal is getting a hamburger for sure. But the event cap, champagne tour and the virtual tokes are all up to you, the event owner. You can add them, remove them and in the end track their usage.

Here’s how you can add them. See the screenshot below. Mike (that’s me) can surely have the first 4 ticket addons but it’s up to you if you enable the last 3 and how many of those benefits they will have access to:

Enable ticket addons

Let’s say I want to allow Mike to get 10 caps, just because I’m feeling generous and and he’s also a famous Formula 1 driver.

I can just click “Enable” and add the 10 caps that he is now entitled to:

Add usages to ticket addons
Adding ticket addons

Really simple, right? Yes it is. I can add ticket benefits and addons and create custom experiences for my boutique managed event.

But what happens if I manage a 10 000 people event? What if I want to allow anyone to manage their own custom experience? What if I want each of those 10 000 people to create the perfect package for themselves. Meanwhile I just sit back and see my visitors happy and everything rolling out perfectly. Here’s where the next version of ticket addons comes into play: Allowing visitors to design their own, personal experience.

Version 2.0 : personal experiences for each visitor with self service ticket addons

Right from the beginning we wanted visitors to configure their own personal experiences by choosing the goods and services they want to have access to.

This goes well beyond events. It’s meant to create personalized experiences for an upcoming wave of generations that are used to personal experiences online. Now we bring this convenience offline. Millenials and Gen-X’s want custom tailored experiences and affordable prices.

You, as the event designer or venue owner understand that at its core, this is a problem of logistics. From our perspective unfungible tokens are a great way to deliver these personal experiences and make it usable in real world scenarios.

Sell ticket addons
Purchasable ticket addons

What happens is that you can set whether your addons are prepacked or can be purchased separately and whether they are free or not.

In the frontend visitors can choose the right ticket addons for their private experiences, purchase them in a bundled electronic ticket and than they can access them in the venue.

Pay for ticket addons
Custom selection of ticket addons

What are ticket addons useful for?

We think ticket addons are useful for lots of things but most importantly – safer events and better experiences. Large events tend to be crowded and people tend to get sucked into the experience. They might lose their wallet or credit card and neither you or them want that.

With the prepacked perks we add a special dimension to visitors identity at events – the ownership of goods and services. They don’t need to carry anything with them, as long as they’ve purchased the right addons.

These can be products such as food and beverages, access to experiences or sub-events. Alternatively, addons can also work as the event’s digital currency, allowing all sorts of interactions that are limited by your imagination.

The perfect experience

To summarize – so far event and venue experiences where tightly curated by event planners as they could handle only that much in terms of logistics. Now this experience can become a personal one, engineered by the visitors themselves. The burden of providing it has been lifted using technology.

I hope this was as good for you as it was for us. I’ve saved the best for last: next week we’re talking cashless payments technology for events and venues. Check back soon and see how we developed the technology to help you build your own venue economy. See how edge payments (BTW – what are these ? ) can help increase your revenue by 30 to 60% and improve what you know about your visitors.

5 Event Trends to watch in 2021

5 Event Trends to watch in 2021 was initially published in our Newsletter on February 11th, 2021.

Hello,
quick question:

How will the future look like?

I’m sure we’ve all asked ourselves this question.

It’s one of the hardest answers somebody could give. Lately, we’ve seen how things can go south without any warning. However, in the long term, we can identify directions that are followed even if temporary circumstances force things to go off track.
During the last few weeks, we’ve tried to see the directions events will go in 2021. We’ve directly spoken with tens of event organizers and read many articles written by the industry’s top professionals. And although nobody can say for sure that there is a stable track that we should all follow, we’ve identified the most important trends that will probably mark 2021’s event industry. 

Photo by Polina Kovaleva from Pexels

 
Hybrid events

When discussing with event professionals, hybrid events were the most common answer as a 2021 trend. Regardless of how things will evolve, hybrid events are here to stay. 
Why? Even if restrictions are fully lifted, and this will probably not be the case for 2021,  we are not yet ready to go back to the way we used to act before the pandemic. Most of us will still choose to attend from the safety of our homes. And that’s fine. Events can now offer meaningful experiences for both in-person and virtual attendees. 
How? Even if you are hosting an in-person event, make sure that you offer online participants a way of attending your event. Most likely, a big part of your community is still not able (or ready) to attend physically, and that’s ok! You can easily allow people to virtually attend your experience. With Streams.live you can easily set up online and hybrid events – it automatically imports data from Oveit and you can use the same username (email address) and password to access the account. 
 

Micro-experiences

Even if you have the opportunity to host in-person experiences, they will probably take the form of micro-experiences.  
Why? Due to travel bans, in-person attendance will probably be limited to locals. Small get-togethers will replace classic events, at least for this year. Having fewer physical attendees will allow you to not only make sure that sanitary measurements are properly implemented but also to focus on delivering tailored, attendee-centric, experiences. With few exceptions, just local supporters of your events will be able to attend in-person.
How? Make sure that you follow all sanitary recommendations, I cannot stress out enough this. Also, make sure that you collect all needed information from your attendees. This will help you deliver safe and tailored experiences. 
 

Contactless experiences 

In 2021, paper and money should not change hands. Transform your events into cash (and paper) free experiences and keep everybody safe.
Why? Money changing hands is definitely something that we should avoid by all means. It’s expensive and allows for fraud and human errors to occur. It’s also unsafe from a medical point of view. But going touchless offers many operational benefits as well.
How? Event registration and management solution allow you to go fully digital and eliminate the need for printed tickets, cash, or plastic tokens.  It may sound complicated, but it’s even easier (not to mention safer) than how things used to be. Read this article and see how easy it is to transform your event into a touchless experience.
 

Live shopping as event trends to watch in 2021

gentleman performing in front of a camera

This experience, which, at first sight, may seem that has nothing to do with event trends, is the result of mixing entertainment and shopping. It’s used to describe online shopping journeys that have engaging live video experiences as their starting point. 
Why? The last few years gave us the possibility to see live how entertainment (live events) and purchases go hand in hand. Better said…people spend more while having fun. And we saw how more and more brands have included events and festivals not only in their marketing strategies but as selling channels as well. New revenue streams were initiated through this kind of live experiences. Moving your experience online doesn’t mean that these revenue streams will be lost.
How? By creating shoppable experiences within your virtual events, viewers can purchase products and services straight from the live experience. Without being forced to leave it. Streams.live allows you to easily make your content shoppable.
 

Sustainability

The general opinion is that sustainability is not just a 2021 trend. It’s here to stay. Unlike some of the other trends (mentioned or missed from this message), sustainability has, in the long term, a much greater impact on our lives and businesses. Luckily, event organizers not only see sustainability as important but are also taking action in this direction. 
Why? Because environmental problems are a fact and it’s up to us into making a difference. We can not only make our events more environmentally friendly but we can also spread the word throughout the community. 
How? You can start small: encourage your attendees not to print their tickets as they can easily be scanned straight from their smartphones. Next – find a solution for your left-over food. There are so many solutions to eliminate waste. Single-use plastics should be a thing of the past, we have so many eco-friendly alternatives these days. You can go further and find a partner that is willing to educate your attendees on sustainability and the benefits of circular economies. 


 
These are just 5 event trends we think you should take a look at in 2021. Of course, while documenting, you will find comprehensive lists of what to expect from 2021. Some trends are here to stay, some are just temporary. Some are pandemic-inducted (or accelerated), some are not. But they are all equally important.