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European e-Invoicing: What Event Planners Need to Know

If you’re an event planner operating in the European Union, you’ve probably come across the requirements for e-invoicing. Electronic invoicing is now mandatory for transactions involving public authorities in many EU countries.

For those unfamiliar, European e-invoicing is a project gradually pushing companies to transition all invoicing to the digital realm. This goes beyond just replacing paper invoices with .pdf files. The initiative introduces a government-controlled online portal that stores all e-invoices. The primary goal is to assist EU members in better tax collection, especially regarding VAT, while also reducing human errors and invoicing-related costs for both private and public entities.

Although specific details of the process may differ between countries, the general rule is simple: invoices will be uploaded to a government-designed and operated online portal. They will adhere to a specific format and be accompanied by the certified electronic signature of the issuer. The recipient will access the invoice on the same portal, enhancing transparency, reducing fraud, and accelerating payment speed.

How Will European e-Invoicing Affect Event Planners?

If you operate in a European Union country, sooner or later, you’ll be impacted by the e-invoicing requirement. Initially mandatory for transactions with public administrations, it’s now expanding to cover all B2B transactions. Soon, if you sell event tickets to a company, your invoice will need to go through a digital portal. Dealing with hundreds or thousands of such invoices, the last thing you want is to manually handle this process.

Luckily, we’re here to help you. Oveit is a tool designed not only to fully automate repetitive tasks but also to seamlessly communicate with third-party apps. As you focus on creating memorable events, let our software solutions handle the crucial yet mundane tasks.

Our APIs enable easy integration with your preferred invoicing system, one that aligns with the national e-invoicing platform. Whenever someone places an order, Oveit generates an invoice on your behalf. Moreover, it can transmit that invoice (or batches of invoices) to a third-party solution, simplifying the process of importing them into the government portal.

Changes for Event Planners in Europe

Soon, all event planners throughout Europe will need to adhere to e-invoicing regulations. This new initiative aims to assist authorities in more effectively collecting VAT while reducing the environmental impact and helping companies simplify their invoicing processes.

Shortly, you’ll be required to transition B2B invoices into a government-controlled digital environment. The good news is, you won’t have to handle this manually. Fortunately, available software solutions allow you to automate the entire process effortlessly.

Top 7 ways to increase event registrations to your conference

Everything is planned for your event – speakers, schedule, catering, and location. All you have left to do is start registering attendees to your event and this is not an easy task. You have to make your event stand out in the crowd and convince people to spend money on registrations. Therefore, here are some proven tactics to increase your sales, especially when you’re using the right event registration software.

1. Set up your pricing strategy

Before setting a price for your event registration, take time to research what other prices are on the market. Don’t go way over the average price, even if you’re planning for an wonderful event and you have great speakers and a diverse schedule. Also, don’t go too low, because that will position your event as a low quality one. A good idea is to have a high, but affordable price, and offer some discounts, every now and then.

2. Early bird or last minute event registrations

Set a date until attendees can register at a lower cost. This way, you encourage potential attendees to register to your events sooner, so they can receive a better pricing. One other tip is selling last minute registration, at a great cost, but make sure you do this very close to the event. Don’t start the last minute campaign too early, because you will discourage people registering in advance, in the future. A good idea is to sell last minute registrations two or maximum three days prior to your event.

3. Reach out to former attendees

If your event is recurrent a good way to build a strong attendee base is to announce the event to your former attendees. If they attended once in the past and they’ve enjoyed the experience, they are more likely to register again. To increase your chances, you can offer them a discount or a special gift – for example, you can give them free access to a special conference during your event or maybe access to a welcome-drink with the speakers. It’s up to you how you choose to reward them for their loyalty.

4. Ask for help from partners

Ask your partners to promote your event. They don’t have to do anything complicated: Facebook posts are a great way to engage their audience. Imagine that: if you have 10 partners for your events and they all share it on social media, 10 different communities will find out about your event, so your chances of people buying tickets increase greatly.

5. Fuel sales with employee contests

So you plan an event and have a team of, let’s say, 15 people working on this project. Challenge them. You can make a fun contest for the team: each of them can become an event ambassador and help with sales and registrations. The one with the most registrants brought on board will win a prize of your choice: a gym membership, a day at the spa or anything that you know your employees may want – of course, at a reasonable price. Or you can even hand out prizes with low costs: a free day or an work-at-home day, a better desk for the winner, a new chair or a new set of headphones. The point is to make it fun for the team and build up event awareness with the help of the people closest to the planning.

6. Go full digital with the perfect online tool

A good idea for handling registrations is going full digital. Use an online event registration software, such as Oveit. Oveit is a cloud tool that allows event organizers to manage events, registration data, customer relationship and cash flow. Oveit runs embedded on your website and implementation is as easy as copy and paste! You get multiple marketing options and an easy way of handling sales, managing your team and finances.

7. Distribute your message on Social Media

Your social media pages need to be constantly updated. You can post news about your event, live videos showing the preparations and short interviews with the speakers. You can also offer  some small (or larger) contests, where you an offer discount for the registrations, or advertise on social media, a good way to target your potential attendees.