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Improving outdoor activities through technology

Even if the word ‘glamping’ is relatively new, the concept behind is not. In the 16th century, the Scottish Earl of Atholl prepared a lavish experience in the Highlands for the visit of King James V and his mother. Here, the Duke prepared luxurious tents and filled them with similar goods served at his own home palace.

Nowadays, glamping has become a popular trend that arouses the interest of more and more people. The word itself is a hybrid version of the words ‘glamorous’ and ‘camping’. It is an upgraded style of camping, with amenities and resort-style facilities that are not associated with traditional camping. Glamping locations tend to be isolated and closer to nature. It is designed for those who love the idea of camping, but are not so comfortable with the process behind it (setup labour; food stocking; sleeping conditions).

As technology changes our daily lives and interactions, glamping businesses are doing their best to keep up and adopt it in different ways. For example, eco giants such as Tesla with their tiny house off-grid technology. It is a compact home on wheels that is fully powered through 6 solar panels located on the top of the roof. This means that the mobile home can be towed in the middle of nowhere, while charging its batteries from the sun. Glamping businesses seek to adopt eco-friendly technologies designed to protect the environment and its travelers.

Glamping Experiences

As expected, travelers want to be entertained during their glamping getaway. In this environment, businesses offer a variety of activities that form a connection with nature, without having to harm it. Some examples include:

  • Canoeing
  • Fly-fishing
  • Guided Tours
  • Horseback Riding
  • Hiking
  • Rafting
  • Mountain Biking
  • Spa & Yoga
  • Wine Tasting

Based on individual preferences, these experiences might be purchased in advance (prior to arrival) or at the location.

Glamping with Oveit

We think that our solution can be among those eco-friendly technologies adopted by glamping businesses. To give you a better understanding of how it can be used in this environment, let’s go back to those experiences mentioned above. Our smart NFC enabled wristbands act as digital wallets, meaning that guests can fully customize their experiences as desired.

Who wants to carry a wallet or card while rafting?

I hope none of you are willing to worry about important belongings while having a great time. With our solution, travelers claim those experiences with a simple tap of the wrist.

When thinking of the middle of nowhere, I bet that some of you relate it to internet limitations. While this is partly true, the good news is that our solution does not depend on a stable internet connection. Our hybrid model allows travelers to claim experiences, complete transactions and access restricted areas offline. Operating offline has no impact on the user experience or processing speed.

Want to know more about your guests and their purchase behavior within your glamping resort?

Our solution is much appreciated because it has an important role in the decision-making process. The available reports enable you to market products/services with high demand, stock up accordingly, send out newsletters to your most loyal guests and allocate staff strategically. The faster transaction speed will also have a positive impact on your revenue.

Smart wristbands used within famous Ibiza establishments

Well-known establishments, part of the famous Ibiza island are stepping up their game in terms of adopting unique technologies to enhance guest experiences. The so-called ‘smart very important bracelets’ (VIB), successfully passed the trial period and convinced decision makers that it’s the way to go. Even if these smart wristbands were introduced a while ago on the island, the Hard Rock Hotel and Ushuaia Ibiza Beach Hotel take a different approach by using it in their hospitality and event environments.

These properties are known as the places to stay, party, dine and relax during the summer season in Ibiza. The Ushuaia Beach Hotel, also called ‘The Unexpected Hotel’ because of its unparalleled entertainment offering, events production and technology initiatives, presents the ideal opportunity for such exclusive solutions to be implemented. It all started with the introduction of a biometric technology that enabled guests to complete purchases with their fingerprints. In 2014, these two famous establishments, part of the same hotel group, decided to replace the biometric PayTouch  system with the so-called ‘wearable technology’ or VIB. This wearable technology takes it a step further, replacing the need of carrying a room key, a wallet or a mobile phone on site.

How is this technology impacting the user experience and purchase behavior within the famous Ibiza establishments?

Room Access

The radio frequency chip incorporated inside the smart wristband is replacing the traditional room key. It is nearly impossible to lose it or forget it, since guests wear it all the time. To unlock the room, guests simply place the bracelet against specially enabled readers. The technology is already there. Most five-star hotels and resorts have these special readers already incorporated right under the doorknob.

Access to different areas (VIP)

Ibiza is the type of destination where influential people, such as celebrities, famous actors and artists choose to spend their days off. Celebrities seek personalized experiences and value their moments of privacy, especially during their time off. The smart wristbands are designed to store access credentials for individual guests. Access to restricted areas such as the VIP lounge, spa or pool is simply verified with a tap of the wrist in a matter of seconds. There is no need to assign hotel staff in those areas, since the process is fully automated.

Payment Tool

The famous establishments use smart wristbands as a payment tool, replacing cash or credit/debit cards. Fancy a drink at the pool or in a club? The bracelets are waterproof, and guests can shop their favorite cocktails even while taking a break from swimming. How does it work? Upon arrival, the hotel sends out a newsletter to individual guests and instructs them on how to sync their PayPal account with the bracelet. From then on, the smart wristband works in a prepaid fashion, automatically topping up every time the balance goes below 10 EUR.

Tracking (footfall)

To find out behavior and preferences regarding hotel services, the adopted technology by Ibiza establishments proves to be very efficient. The smart wristbands can track individual guests around the hotel premises, enabling decision makers to allocate staff accordingly during peak hours.

Discounts at on-site facilities

The tracking feature is also used to offer personalized promotions and discounts. Since decision makers have access to purchase behavior and preferences, identifying the loyal guests is fairly easy. For example, if an individual is using the spa facilities quite often, a special discount or even a free massage session might be offered in exchange.

Here at Oveit, our dedicated team believes that its ‘Economy as a Service’ approach could revolutionize the hotel and hospitality segments. The hospitality environment is among those that can take advantage of our extended features, designed to shape a different kind of relationship with its guests.

foto presenting an NFC chip wristband branded with Oveit