Millennials or Generation Y as others like to call them, were born between 1982 and 2000. In the US, millennials represent half of the people in employment and are the largest generation in the country’s workforce. At a global level, this exclusive club of 1.8bn people account for roughly a quarter of the world’s population.
According to a recent study, this generation cares more about experiences and is less materialistic in nature. The event industry is all about delivering memorable experiences and organizers must get creative to retain millennials for future editions.
Entertain millennials through technology
Millennials are tech-savvy and expect to attend events that embrace technology. Begin with the simple things that make a big difference, such as registration. The registration process should be mobile friendly and paperless. In 2018, 58% of online traffic came from mobile devices, while 42% from desktop. Generation Y has a big contribution to these numbers, with mobile devices being the preferred way for web surfing. Forget about physical tickets and send them electronically.
Instead of printing out brochures with event related information, include those details into a branded mobile app. The App can keep your audience entertained and up to date with event related news. It can be used as a networking tool as well. Face to face interactions are still a priority for this generation, despite their online presence. Allow them to match other attendees with similar interests and aspirations by using a dedicated event App.
The average attention span is down from 12 seconds to 8 seconds according to a recent study. This is how long it takes for your audience to lose interest during a boring presentation. For organizers that focus on designing events with millennials in mind, providing entertaining content is essential. To achieve that, you can set up a pre-event discussion with the help of social media. This way, you enable your attendees to express their views and expectations. Based on their preferences, reach out to experienced speakers that deliver content in a professional and interactive manner.
Make it sustainable
Classifying as the first generation to grow in a world where climate change finds itself in a continuous debate, millennials tend to be very concerned when it comes to environmental sustainability. They admire progressive companies that take action and contribute to a better world. Your event makes no difference and should approach a sustainable culture to become a success.
Oveit is a tool that allows organizers to design events with millennials in mind. It offers a fast & secure payment alternative, a friendly registration process and on-site entertainment with a simple tap of the hand. If you want to convince yourself and give it a try, feel free to drop us a line!