Want to know how to improve your events?
We will send you an email with exclusive tips and tricks every two weeks.
Subscribe!

We will do everything in our power to keep your data secure.

Empowering local economies through Tourism

The beginning of 2020 brought us the Madeira Startup Retreat, a wonderful program that supports startups that brings together startups that aim to use their technology for the Travel and Hospitality industry. It helped us better understand how our solution can help communities develop their own local economies.

But as I write these lines, the world is totally different from what it used to be just a few months ago. The coronavirus pandemic made governments impose total lockdowns on communities, a measure designed to keep us safe until these hard moments pass. All industries took a big hit, but Hospitality and Travel are probably the ones that suffer the most in these hard times. Travel bans and lockdowns transformed our once vibrant communities into “ghost cities”, making us understand that we shouldn’t take anything for granted.

Image by Magdalena Smolnicka from Pixabay

The last few weeks gave me time to think of the importance of local communities and their role in the reconstruction of the global economy. And how Tourism can empower local economies. Because although we all suffer together, the power must come from within: individuals, small businesses, local communities. We are strong together, but firsts we must be strong as individuals.

The future of communities

The idea of local economies that are globally interconnected is not new, but today’s hard times force us to better understand the importance of each chain link in our interconnected world. And that the fall of one piece can create a chain reaction that will affect us all. While some communities are created around powerful manufacturing industries or financial centers, many of them are 100% dependent on the industry that took the biggest hit these days: Tourism. 

Overall, 1 in 10 employees work in tourism, making it one of the biggest industries in the world. But for some communities, it means more than that, making it the only way that allows them to attract external funds. However, taking a deeper look at the Tourism Industry allows us to see the day-to-day challenges. Challenges that affect both the Tourism Industry and the community. Tackling these challenges could mean a stronger, financially independent community that has the power to attract more tourists and offer better experiences. The key members that create these experiences, which have the interest but also are required to work together. 

Current main problems

We will take a look at how Hotel Chains, small businesses, and local authorities could better work together. But first I want to list some of the problems that affect the small communities and Tourism operators.

  • Especially in developing countries, tourism inflates prices. Tourists afford to pay more for existing products and services, making it harder for locals to access them. In the long term, this makes the area lose its initial inhibitors and its cultural heritage, affecting tourism in the region.
  • Most of the money leaves the community/country. Although tourists spend large amounts of money, a big percentage leaves the local economy within just a few transactions because of the lack of strong local businesses.
  • Lack of data. Each stakeholder has access to part of the data (tourist information, purchasing habits, preferred experiences, etc) making it almost impossible for them to offer the experiences tourists crave for
  • Fragmented experience for the tourists. Different currencies, different payment methods or divided registration processes can become daunting. Often enough, tourists choose to skip different activities because of the mentioned reasons, affecting both the local economy but also their own experience – a lose/lose situation.

Sustainable Tourism

At first, it may look that these problems affect just the local communities, not the powerful Hotel Chains that operate there. But a weak community will discourage people to visit a specific area, forcing the Tourism Operators to take a big hit as well. Distributing part of the money to locals is an investment that will help the area flourish, having an impact on all the mentioned stakeholders. And with millennial travelers valuing local experiences and pushing the trend to experiential traveling, any support offered to the local community becomes an investment into the industry itself.   

At Oveit, we have developed an Economy as a Software solution, aiming to help communities to create their local economy. Having such an ecosystem means that the money tourists spend on their vacations stays within the community that works to create these wonderful experiences. It’s a way of making sure that the wealth is distributed amongst those that put the hard work in creating beautiful memories. It’s a way of making Tourism (more and more) sustainable.

Local Economies. From concept to implementation

If you think the theory sounds good you will be happy to find out that the implementation is easier than you would imagine. Our solution allows the main stakeholder of the ecosystem (let’s put the Hotel in charge) to easily onboard external vendors and experience creators into this local payment system. 

The integration with the PMS means no complicated onboarding is required. Guests from the hotel can use their room key ( or even their mobile phones or customized NFC wearables) to pay or claim different benefits. It can be used to open the room, access the spa, pay at the hotel’s restaurant or gift shop. But by onboarding local vendors it also means that they can use it to pay at a local shop or to access the local museum. By partnering up with the local entrepreneurs and authorities, the Hotel can encourage its guests to spend their money within businesses that add value to the region. It can create better experiences for the tourist, allowing them to pay using the same NFC wristband that they use to open their rooms.

Tourists will no longer need to carry cash around. So often, small local businesses do not afford to onboard the existing banking system, making it harder for them to sell their services and products to foreigners. Tourists can use the same wearable for all the activities they want to join – a simple thing as an NFC wristband can become their room key, wallet, access to the museum or even transportation pass.


Photo by Satoshi Hirayama from Pexels

Data becomes available live – purchasing habits and experiences are all processed through the system, allowing involved parties to better understand the customer journey.  And, of course, to use this information to better understand who their customers are and how they could improve their stay. 

Local authorities can support the industry by making sure that part of the money generated by the Tourism industry is spent within it. For example, for spendings within local businesses users can receive extra Perks – free entrance to local attractions, discounts, and many more.

Conclusions

We live in an era where technology shows us the power of decentralization, empowering individuals and communities. Looking at today’s biggest companies like Airbnb and Uber we see the effect of giving power to individuals and small communities. Not only a better wealth distribution but also improved services for the consumer. And better experiences mean better client retention.

Leading Tourism companies have the opportunity to use their resources in creating powerful economies around their businesses. To empower the communities that empower the tourism industry.


Including the local community into your event economy

Summer is around the corner and all the festival heads are getting excited for the amazing line-up which is coming up. You, as an event organizer are caught up with planning and making sure that your event will leave a great impression for those attending. It is an ongoing process that can be exhausting at times, but the final reward is something that makes it truly worthy. Finding the right sponsors, booking your line-up, promoting the event, taking care of logistics and the location itself are just a few examples of what festival and event organizers need to take care of. Besides that, contributing to the local community and being supported by the local community is very important to deliver a successful event.

Behavior at events located in cities

Popular events attract many participants from all over the world. During the course of an event, local vendors, artisans, craftspeople, hoteliers and other similar businesses make a large proportion of their annual income. As an event organizer, it is important to keep that in mind and contribute to their success.

Festival fans get extremely excited and impatient when the long-awaited moment of attending a music festival finally comes. Some of them will live the full experience and decide to camp within the event’s premises rather than booking a room in the city. However, those that were late in booking their camp spot or simply preferred to be accommodated somewhere else will have a slightly different experience.

This difference mainly lies in the actual experience with the local community and environment. Those camping are less likely to leave the festival surroundings, while those accommodated in the city might choose to experience the local culture and traditions besides attending the festival.

Impact on the local community

Expanding the event economy into the local community results in a mutual benefit for both parties. Therefore, attendees can purchase goods and services from local vendors with the events NFC wristband.

  • Benefits for the event organizer

You can see this as an opportunity and as an additional source of revenue. Enabling local vendors to use your event economy increases their sales and exposure. Therefore, you can agree with local vendors to receive a percentage coming from their sales. In exchange, you are promoting their business and bringing in new clientele.

At the end of a festival, participants will have unspent credit on their virtual accounts (NFC wristbands). They decide not to withdraw that credit for various reasons. However, allowing them to spend that remaining credit outside your festival will have a positive impact on their overall experience.

  • Benefits for the local vendors

For a local vendor, this can be a great opportunity. First, you can agree with the organizer to get your business exposed on the event App, if there is one, or on any promotional materials. This way, attendees become aware that your business accepts the event’s NFC wristband as a payment alternative, increasing your sales and exposure with minimal effort.

On top of that, you will gain access to sales reports following transactions. It enables you to market your product based on demographics and it also gives insights related to purchasing behavior. In other words, you will know exactly how to stock up for the next event.

Impact on smaller businesses

For a smaller shop that deals with handcrafted souvenirs, this solution can be ideal. During a large event, foreigners will certainly want to buy souvenirs for their beloved ones. What if cash is the only payment method accepted by that small shop? Integrating the event economy and allowing these shops to use it solves the problem. In addition, you can support these type of businesses without asking for a percentage in return. It will surely count towards a good reputation.

Enabling your attendees to buy goods and services using the event economy can bring many benefits. Therefore, event organizers and local vendors can add an additional source of revenue and contribute to a safe and fun payment alternative.

To expand your event economy with Oveit is straight-forward. There is no need for sophisticated and expensive hardware. A simple Android device with NFC capabilities integrated does the job. From your account, you can simply create multiple sub-economies with predefined credentials and allow local vendors to sell products in a matter of seconds.