How can Live Stream Shopping help brands and influencers?

Live-streamed content is captivating young audiences more than ever. Twitch, the world’s leading live streaming platform for gamers has proved there is a big market for watching other people play video games in real-time. On the other side, influencers that partner up with brands to promote different products is nothing new. However, presenting those products within a live stream and enabling viewers to purchase featured items is a real success, especially in Asian countries. This is where Live Stream Shopping and influencers can do the magic.

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What is Live Stream Shopping?

Live streaming continues to become more and more popular in the online world. Viewers seem to be more interested and engaged while watching live videos compared to videos on demand. Due to its effectiveness and popularity, brands within Asian countries and not only decided to sell their products in a virtual environment, the so-called ‘Live Stream Shopping’ (LSS). Owned by Alibaba, Taobao Live has dominated the market so far, selling more than $15 billion in gross merchandise volume in 2018. In response, Amazon developed its own Live Stream Shopping channel, entitled ‘Amazon Live’, which is expected to change and introduce the US market to a different shopping approach.

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