Although the title of the article refers to a small piece of plastic, it really focuses on something much more important: the way in which technology can dramatically improve the experience you offer through events. It’s not the first time when we talk about how #eventtech allows us to create better experiences. It’s also not the first time when we talk about NFC technology and how it can be used within events. But today I want to retake together the customer journey and see how “a small piece of plastic” can make a BIG difference. For everyone involved: event planners, security team, sponsors, vendors, and most important…attendees.
Festival-goers attend your events for the memories that will remain with them forever. They want to have fun and your ultimate goal is to make sure they will. But their fun means many sleepless nights for you and your team. It means speed, accuracy, well-crafted messages, information, and sweat.
Access control
Here is the journey attendees will take at your festival and here is how this small piece of plastic will lead their way.
Let’s start with check-in, the first on-site interaction between you the attendee. Queueing is one of the biggest problem festival goers (and planners) face and that small piece of plastic can dramatically change things. How? If you pair the festival NFC wristband to the ticket and attendees receive them before they actually arrive on site (via mail or pre-registration parties) the check-in process will become much faster. And what a better way to welcome your attendees than a queueless view? It can also be used to access different areas on site will not just allow attendees to do this, but it will also capture their information.
Use cashless payments to create better experiences
Cashless payments are a real game-changer for events. Bar queues are, by far, the most annoying part of any big (or small) festival or concert. I will always remember that time when I missed half of Robbie Williams performance because I wanted to buy some beer water. Cashless payments dramatically reduce the waiting time for your attendees. A report conducted by American Express states that cashless payments are 63% faster than cash and 53% faster the standard card payments (but imagine having an internet problem…that would not be nice!). But speed is not the only benefit that cashless payments bring to the table. Cashless payments will also increase your revenue (reports state that incomes can go up to almost 30%) while decreasing fraud and loses. Here the main benefits of using a cashless payment solution:
- Visitors tend to spend 15-30% more (Ex: By creating an entertainment micro-economy #coachella2017 managed to register a gross income of over $114 million)
- Speeds up purchases & reduces queues
- Minimize cash handling
- Captures all sales
- Control and transparency
Schedule a live demo to find out more about our cashless payment solution.
Attendee engagement
With the right tools, attendees are more likely to interact with your sponsors. And to make this process as easy as possible we have developed our integrated NFC technology so that it can be used to allow your partners to collect information from your attendees. With their explicit consent, of course.
Any attendee can express interest by simply tapping the wristband, allowing the exhibitor to collect data and follow up instantly. The flawless of this process encourages attendees to interact with the brands that they are interested in. They don’t need to spell their names or type in their email address, two of the most common reasons for which people tend to avoid sponsor interactions within festivals or concerts.
There are many benefits of using NFC technology, but this article was just about 3 of them. Another important aspect is that having all that data in one place, you can use it to create better experiences within your future events.
