Millennials value experiences over things.

Each step of millennials’ life is getting upgraded to a ubiquitous experience.  Either if it is about dining, traveling or the way they are shopping, the overall experience is becoming more and more important in order to create a sense of identity in their life.

Harris group found that millennials believe that living a meaningful and happy life isn’t about possessions and rather about creating memories through experiences. Their spending on live experiences and events relative to total U.S. consumer spending increased 70 percent comparing to the previous generation.

Why millennials trump things over experiences-

Creating a meaningful life through experiences

The concept of meaningful life, started markedly with the need of millennials to become more conscious regarding their emotional wellbeing and health. The need of experiences rather than things can be associated to a higher level of awareness brought by both self and social responsibility.

  • Eating habits changed (trying to eat more healthy and giving up meat);
  • Being aware of Carbon footprint- many people adopted eco friendly ways of transportation (bicycles or public transport)
  • Living a healthy life – serves as a “cultural semaphore for discipline and success”- Farrah Starr Evening Standard

Awareness of both positive and negative factors influencing our life is possible through the power of media, that grew exponentially in the past years. Most of the millennials are well informed with strong beliefs and eager to support different causes.

1% of Millennials are influenced by advertising

Only 1 percent of Millennials say they are influenced in any way by advertising (Elite Day). Millennials don’t trust what the brand has to say about itself. They need to believe in it in order to adopt it, and the best way of doing this is through memorable experiences. These experiences will allow them to identify themselves and their values with the brand’s.

The experience offered by an event is unique because it gives not one but 3 stages: the anticipation, the event itself and the memories after. “Not only does that final stage last forever, but you can also share it”(Jack Huang, Bloomberg).

Millennials expect their whole life to be an experience full of excitement. An experience that can generate a familiar bouquet of beliefs that matches their core values. Consequently most of millennials are anxious about challenges that not only correspond to their values but as well will help promote their personal identity through social media. The use of brands has an important role in creating a higher impact and credibility for their social media content.

Experience is the ultimate status symbol

Millennials are more prone to adopt and become loyal to a brand with whom they shared a memorable experience. Succeeding in doing this will end up being beneficial for both parties. The brand will win new adopters and the adopters will start to develop a shared identity with the brand’s core values. This may be considered the key milestone in the process of acquiring new adopters and especially millennials.

Millennials love brands who bring experiences

  • 82% say they noticed a brand sponsoring at an event
  • 1 in 3 have a more positive opinion of that brand after the even  (Pandora Advertising 2016)

Boomers spent 12% less on experiences

Comparing Millennials with the Boomers Generation, their spending on experiences grew with 12% and they are considered “digital natives” with 43.5 percent of them who say they use social media to spread the word about products or services.

67% Millennials prefer investing in experiences

With the desire of creating as many memorable experiences as possible, 67 percentage of Millennials would rather spend their money on ‘experiences’ than ‘things’’; from which 75 percentage of women prefer experiences over things than 58.5 percentage man. (Pandora Advertising, 2016)

Brands or organisations that create experiences for their audience need to truly “get”  Millennials in order to engage with them appropriately and create an opportunity to differentiate themselves in the marketplace and forge long-term relationship with their customers.

What does it mean to truly “get” Millennials?

Being true and following your mission at all times. Having the vision to aspire high and always greed of offering your consumer the best quality, price and services.

And nevertheless immerse your consumers in memorable experiences because today experiences are like a merry-go-round – you can never get off.

Further reading:

https://www.bcg.com/documents/file103894.pdf

https://s1.q4cdn.com/959385532/files/doc_downloads/research/2016-Millennials-and-Money-Research-Report.pdf

https://pandoraadvertising.files.wordpress.com/2016/03/experiences_are_unforgettable2.pdf

Tips and tricks for organizing a successful concert

If you plan on organizing a big concert, in order for it to be an unforgettable event, you will need, of course, great music. But, besides this, you still need to pay attention to a few very important aspects. Take a look at some of the things you need to manage prior to your big night.

Easy access

If you want people to enjoy your concert, make sure the access to your event is simple and they don’t have to wait more than a few minutes to enter the location. Choose a user-friendly event registration software, such as Oveit, that allows event organizers to manage events, registration data, customer relationship and cash flow. Oveit runs embedded on your website and implementation is as easy as copy and paste.

Pre-concert activations

Before the concert, you need some smart activities available for the guests, so they do not get bored. If you have sponsors, this task is an easy one – they can make some nice activations for the participants. If not, choose simple, yet effective methods. You can make a real life size cut-out with the band, where people can take photos to post on social media, or have a cocktail bar, with drinks inspired from the songs from your new album.

Food and drinks

Make sure people have enough choices of foods and drinks at the location. Remember, they have to be able to eat this quickly and without getting their hands too dirty, so you can have sandwiches, popcorn, sweets and beverages. A good idea is to give them something free, like a bottle of cold water, if your concert is on a summer day, or a hot tea, if it’s winter.

Involve the crowds

During the concert, don’t just stand there and sing. Of course, people are there for your music, but involving them in the concert is always a good idea. For example, give them LED wristbands that contain light – emitting diodes and radio frequency receivers. The lights inside the wristband can be controlled by a software program, which sends signals to the wristband, instructing it to light up or blink, for example. Don’t tell your guests what the wristbands really are – you can just tell them that it’s their ticket to the concert. Then, during the show, at a very special song, you can turn them on, creating a very special and unforgettable atmosphere.

Take a break

If you plan on singing more than one hour and a half, consider taking a break. This is good not only for you, but also for your public, because it allows them to get extra drinks and snacks, smoking a cigarette or using the toilet, without missing your performance. Nevertheless, you can sell CDs and merchandise during breaks.

After party for the people with VIP tickets

Usually, after the show, the band and the staff celebrate the success of the concert, right at the location, most of the times backstage. You can create a special type of tickets, such as VIP or Special Pass, which cost more than the regular ones, but have certain benefits, such as access to the after party organized by the band. You can offer them a glass of champagne and the great opportunity of talking to you, taking pictures of you and spending half an hour with you.

Remaining major sporting events of 2016 – what not to miss

Even though the Olympic Games have ended, there are still some sports events worth watching or even attending this fall and winter. Therefore, here is a selection of the most interesting events that will take place around the world, the following months.

World Cup of Hockey, 17th September – 1st October

Eight teams – Team Canada, Team Czech Republic, Team Finland, Team Russia, Team Sweden, Team USA, Team Europe and Team North America – will compete in a best-on-best international hockey championship – a two-week tournament, featuring more than 150 of the best players in the NHL. All tournament games will be played at Air Canada Centre in Toronto, home of the NHL’s Toronto Maple Leafs.

More info at: https://www.nhl.com

Chicago Marathon, 9th October

On race day, runners from all 50 states and more than 100 countries will set out to reach the finish line in Grant Park. Besides the fact that running is known to be very healthy, you can also help the ones in need, by running for a charity. The 2016 Bank of America Chicago Marathon Charity Program has more than 170 official charities. Every charitable organization allows its team of runners the unique opportunity to make their Marathon experience more meaningful by not only accomplishing a personal goal on race day, but by contributing to a larger mission and giving back to a worthy cause.

More info at: https://www.chicagomarathon.com

ATP World Tour Finals, London, 14th -20th November

The Barclays ATP World Tour Finals features only the world’s best eight qualified singles players and doubles teams as they battle it out for the last title of the season. Players compete for Emirates ATP Rankings points throughout the season in a bid to earn one of the eight coveted berths. Played using a round-robin format at The O2 in London, each participant plays three matches as they compete for a berth in the knockout semi-finals and beyond. An undefeated champion earns 1,500 Emirates ATP Rankings points. Total prize money offered is US$7.5 million.

More info at: http://www.barclaysatpworldtourfinals.com/

World Short Course Championships, 6th – 11th December

In December 2016, Windsor (Canada) will welcome up to 1,000 of the world’s top swimmers from over 175 countries, to compete in the 13th edition of the FINA World Swimming Championships (25m), for 46 gold medals over 6 days.

More info at: http://finawindsor2016.com/

Top 6 Weirdest Festivals in the World

People from around the world celebrate the weirdest and funniest things. For example, Mexicans have an entire festival dedicated to radishes, Americans organize an event dedicated to duct tape, and Finns carry their wives, in order to test marital bonds. Here are some of the most unusual festivals that take place around the globe. 

1. Fiesta de Santa Marta de Ribarteme – Las Nives, Spain

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Photo by Jose-Moreno Maria Garcia

During this strange festival, people are carried around the village in coffins, because they’ve just had a near death experience in the past 12 months and are now showing their gratitude. Once the bizarre coffin-carrying part of the festivities comes to an end, the almost-dead rise and start telling people about their extraordinary near-death experiences. Then, everyone dances and celebrates life. 

2. World Toe Wrestling Championships – UK

Toe wrestling involves two opponents sitting opposite each other and placing their feet on a ‘toedium’. Toes interlocked, they wrestle with both feet until one contender’s foot is forced to touch the side of the frame. The revenues go to charity every year. 

3. Night of the Radishes – Oaxaca, Mexico

Night of the Radishes

Photo by Travis

The legendary Night of the Radishes is celebrated the night before Christmas Eve, on December 23.  Locals present their most elaborate and inventive radish carvings and the best pieces of art receive cash prizes. The events took place every year for the last 117 years, since 1897. 

4. Wife Carrying World Championships –Sonkajärvi, Finland

Wife Carrying World Championships

Photo by Visit Lakeland

This annual celebration requires Finnish husbands to carry their wives along a 253.5 meter long course, with one of the rules stating that “All the participants must have fun”. One of the obstacles of the race is an icy pool, but the prize is worthy: the winner gets the wife’s weight in beer. 

5. Duct Tape Festival — Ohio, USA

The Duck Tape Festival 2014 Theme: Out

This three-day event celebrates duct tape, its enthusiasts and its wacky and fun uses. The festival also honors the history and heritage of the city that is proclaimed the “Duck Tape Capital” of the world—Avon, Ohio—the home of Duck brand duct tape.The festival includes a duct tape fashion show, duct tape statues, and a parade with duct tape floats.

6. World Stinging Nettle Eating Championship – Dorset, UK

Contestants are given one hour to eat as many spiky leaves as they can. They are served two-foot-long stalks of nettles from which they must pluck and eat the leaves. The bare stalks are then measured and the winner is the one with the greatest accumulated length. The championship has separate men’s and women’s sections and even began to attract competitors from Canada or Australia.

The TEDx Phenomenon

Even though we live in an era where technology offers us any kind of information we want with the cost of just one single mouse click, people seem to lack knowledge more than they did a couple of decades ago. Why is this happening?

We can blame it on the fact that younger generations keep away from libraries and books. We can also blame it on the media, always on the run for the sensational, and, of course, there is the internet… the place where freedom shakes hands with snooping eyes. But really, why are there signals in the media about the fact that some youngsters grow up in the darkness of ignorance? As the Daily Telegraph claims it in a trending article, children grow up with a lack of role models.

According to Helen Wright, the president of the Girls’ Schools Association, children “during this journey through their lives, from being a baby to being an adult, need to develop more of a perspective on life and they gain that from trusted adults; be they school teachers, be they family members, be they people you work with in the community. That’s our socialization, that’s how we move through from childhood to adulthood and start to understand the world.”

The lack of role models in our society is something that people have looked upon from the last decades of the previous century and this is why in 1984, Richard Saul Wurman set the cornerstone for what would become a leading conference phenomenon that influences and inspires millions of people worldwide: the TED talks.

TEDx

Originally, TED (Technology, Entertainment and Design) was an event that merged three different fields. In the first TED event, people witnessed a demo version of the compact disk, the e-book and also a couple of interesting 3D graphical revolutions presented by Lucasfilm. During this first event, mathematician Benoit Mandelbrot showed the attendees how to map coastlines by using fractal geometry. Though the themes presented at the first TED were very interesting, the event was not a financial success. It took 6 years for Wurman and his partner Harry Marks to do the event again. Now, however, times have changed.

In 1990, the TED conference held in California was a major success and it became an annual event. The number of attendees grew and although it was an invitation-only event, more and more people became interested in the themes that were being discussed at the TED talks.

A new era for the TED talks began in 2000, when Wurman decided it was time to find a successor for his project and approached new-media entrepreneur Chris Anderson. Anderson’s NGO Sapling Foundation acquired TED for £4m and soon TED became a world-wide phenomenon. Its purpose now goes beyond Technology, Entertainment and Design. It soon became a platform for “ideas worth spreading” meant to make the world a “smarter and better place”.

There have been numerous speakers at the conferences, some of them being world-famous personalities such as Bill Gates, Bono, Jamie Oliver, Mark Zuckerberg, Steve Jobs, Richard Branson, Stephen Hawking, Julian Assange and many more. All the speakers are chosen by Anderson personally, as he also hosts the conferences and decides what talks go online.

David Binder on the Arts Festival Revolution

During the years of him being the TED curator, Anderson expanded the conference so that it covered all topics possible, including science, business and personal development. He built a Fellows program that now has over than 300 alumni and established the TED Prize which is being awarded to outstanding people that have “one wish to change the world”. In just a decade, TED went on a journey to become more than a conference. It is now a worldwide stage for thinkers and doers from many areas who share their ideas and make people dare for more.

In 2009 Anderson made TED a global brand. Now quite the star on the internet and throughout the world, Anderson took the motto “ideas worth spreading” to a whole new level. He introduced the TEDx initiative which offered TED licenses to organizers from all over the world so they can create their own TED events. Until now, there have been more than 8,000 events all over the world, generating an archive of over than 60,000 TEDx talks available on the internet.

In 2016, Oveit became a partner of TEDx Bucharest. A locally organized event, licensed by TED, TEDx Bucharest began its activities in 2009, aiming to make a positive impact on the development of the local and national community of thinkers and doers. The latest event, Women of Now, held on the 16th of June 2016, was a well received as it presented the local community a conference focused on the women of today: women who are mothers and daughters, best friends and role models but also business partners, top leaders, innovators and achievers.

The TED phenomenon is growing and necessary. In a world where the darkness of ignorance seems to be growing, every TED speaker is a beacon of light, a living proof that the future generations will not only have plenty of role models but eventually will grow up into becoming role models themselves.