NFT ticketing vs Traditional (e)ticketing

This blog post explores the advantages of using NFT ticketing compared to traditional (e)ticketing for event organizers. NFT ticketing provides a more secure and personalized experience for ticket holders, while allowing for better control over the secondary market and generating more revenue. On the other hand, traditional ticketing offers a more familiar and accessible experience compared to NFT ticketing.

How to set up a token-gated event

The event ticketing market has seen fantastic progress over the last few years. And the development of Web3 allowed us to use emerging technologies to deliver better, safer experiences to our communities. So the improvements come not just in the number of sold tickets, but also in the technologies used for them. During this article, we will see how NFT tickets are changing the entertainment industry by focusing on how to set up a token-gated event. And, of course, why you should do it.

Simply put, token-gated events rely on a verification method based on Web3 tokens – instead of a classical e-ticket, the access is based on a non-fungible token. This makes it extremely efficient as it allows you to use it not just for one event, but also for other activities as well. 

People love live experiences, and it’s expected that the event ticketing industry will have an annual growth of 3.5% in the next 5 years. According to Statista, the projected market volume for 2027 is US$82.45bn, a 54% growth from 2019. Our bet is that by 2027 the vast majority of events will rely on NFT tickets. Let’s see why.

What are token-gated events?

Token-gated is an expression that became popular with the rise of Web3. To access these experiences, you need a non-fungible token – like a cryptocurrency or an NFT.  And the most popular form of token-gating an event (or any other type of content) is through NFTs and NFT ticketing.

For an event, this means that access management is done by checking attendees’ digital wallets for a specific token. While this is basically the equivalent of NFT tickets, let’s not forget that they are in fact smart tickets. And you can use it for so much more than just checking access credentials at the gates of your event.

So in this case, a token is gating the event – you don’t own a specific token, and you cannot access the specific event. Simple as that. 

Initially, as the NFTs were generally used as collectibles, the access to the events they allowed you entrance to was issued separately. So all holders of a specific NFT collection (or a cryptocurrency) would receive their access codes before the start of the event.

Now, you can create flawless processes through NFT ticketing. You can create an NFT that, besides other perks, grants access to a specific event. So it’s a token-gated event where a specific NFT becomes a smart ticket. Unlike a traditional ticket, an NFT ticket’s utility is not limited to a specific event. The token used for admission control is also a limited-edition collectible, can be resold for profit, has different perks and add-ons (like VIP access) embedded, and offers many other benefits. 

Why Use Token-Based Access for Your Event?

Setting up token-based access to your events will provide multiple benefits. For you and your community alike. 

You may have heard of tokens before, like NFTs or cryptocurrency. For token-gated events, they’re not just simple access codes. They’re special digital smart contracts that can do a lot of different things. For example, they can store information about different access rights, have economic value, and offer other benefits too.

The great thing about these tokens is that they can help create new, exciting experiences. For example, imagine you have a community of people who are all interested in the same thing. With tokens, you can set up a variety of experiences that everyone in your community can access using the same “event pass.” And because tokens can be pre-programmed, they can also act as event passes, loyalty program cards, and even a way to make payments. So whether you’re using an existing token or creating a new one just for your event, tokens can make the experience even better for your attendees, not just during the event but even after. 

Benefits of setting up Token-Gated Events

There are several benefits for setting up token-gated events, benefits that we have covered in the article covering the benefits of NFT tickets at large. But there are a few points that we should cover in this article in order to better understand why this type of token-gated event can make the overall experience better for your community.


Besides security, token-gated events also add the feeling of exclusivity. Just those that have claimed a specific token have access to that event – so they will feel like part of something really special. 

Stronger community

This will tighten your community. Traditionally, those joining a specific event are part of a specific community. But unfortunately, until now it was complicated to empower that community as the event ticket would lose all of its powers once the event is over. But now, with the help of token-gated events, the token-based authentication allows you to use the tokens to strengthen your community. The same tokens can be used for gating exclusive digital content, venues, access to limited-edition merchandise, future events, and so on.

Step-by-Step Guide to Setting Up Token-Gated Events

Web3, NFTs, cryptocurrencies; it may sound complicated but it’s remarkably easy to set up token-gated events. With Oveit, each ticket issued by our ticketing platform can be a non-fungible token. Stored on the blockchain, this ticket is in fact a smart contract between you and your community. One that will grant your attendees access to the event, but will also allow you to customize the experience furthermore to the exact extent that you want.  

Create your account

The first thing you need to do is to create your account. You’ll just need to set up billing information and choose one or more payment processors. We work with direct debit for both traditional and NFT (e)tickets, meaning that each time somebody places an order money will go straight into your account.

Also, even for token-gated events, you can allow your community to pay with both fiat and cryptocurrencies. We support multiple payment processors for both types of payments, allowing you to serve your customers regardless of the way they choose to pay.

Setting up your event for tokenized tickets

With Oveit, you can easily set up your next event in just a few minutes. You set up the event details like the name of the event, time and place, and what data you want to collect from your attendees.

Oveit Dashboard - how to set up token-gated events using our ticketing solution

Setting up NFT tickets categories

For the NFT tickets, you can select the artwork that you want to be associated with the tokenized access credentials. You can choose from different formats like .pgn,.jpeg, or .gif, and the artwork will be minted for each of the tokenized tickets your customers will buy. 

You can opt between uploading a single artwork for the entire ticket category or using entire collections. It’s up to you to create the experience your community wants.

Oveit also allows you to set up different perks and add-ons for each ticket category. They can be anything that you want, like special access, merchandise, beverage or food, or even access to future gigs. By using this option, you encourage your attendees to create their own, personalized journeys.

With our software, everything is under your control. Furthermore, you can customize the follow-up email, delivering the message in your exact tone of voice. Once you finish setting up your event you can start selling smart tickets on your website. Using a simple copy-and-paste implementation.

Yes, with Oveit you can sell tokenized tickets on your website. Just like you did with regular (e)tickets. And the great part is that we take care of all the complicated technical requirements, you just need to focus on delivering a great experience.

Getting on hold of an NFT ticket has never been easier. While we recommend MetaMask as the go-to wallet, we support a variety of digital wallets. Your attendees can choose the one that best suits them.

Caption: print screen for Oveit – confirmation page for an NFT ticket order

Once the NFT ticket is actually minted, buyers will receive a confirmation email. They can now sign it to their wallets, becoming the owner of the NFT. It’s also available on marketplaces like OpenSea or Rarible. Your community is now ready to access your token-gated event.

Managing event access at a token-gated event

We’ve kept event access management as simple as possible. Using our proprietary scanning app, you can check the access credentials for each ticket. The blockchain-based tokens contain a dynamic QR code used for scanning. Inside the app, you will see the benefits included in that particular smart ticket. 

ticket issues by Oveit for a token-gated event

The dynamic QR code will regenerate every 30 minutes, making it impossible for anyone to copy it. This makes the experience safe for your attendees, as nobody can in fact steal or copy their event passes.

Final words

Token-gated events open new doors for live experiences. Online and in-person. Unlike traditional tickets, non-fungible tokens allow your community to be part of something special. Even long after the initial experience has ended.

The chip that helps you create better experiences

Although the title of the article refers to a small piece of plastic,  it really focuses on something much more important: the way in which technology can dramatically improve the experience you offer through events. It’s not the first time when we talk about how #eventtech allows us to create better experiences. It’s also not the first time when we talk about NFC technology and how it can be used within events. But today I want to retake together the customer journey and see how “a small piece of plastic” can make a BIG difference. For everyone involved: event planners, security team, sponsors, vendors, and most important…attendees.

Festival goer tapping NFC wristband to NFC reader

Festival-goers attend your events for the memories that will remain with them forever. They want to have fun and your ultimate goal is to make sure they will. But their fun means many sleepless nights for you and your team. It means speed, accuracy, well-crafted messages, information, and sweat.

Access control

Here is the journey attendees will take at your festival and here is how this small piece of plastic will lead their way.       

Let’s start with check-in, the first on-site interaction between you the attendee. Queueing is one of the biggest problem festival goers (and planners) face and that small piece of plastic can dramatically change things. How? If you pair the festival NFC wristband to the ticket and attendees receive them before they actually arrive on site (via mail or pre-registration parties) the check-in process will become much faster. And what a better way to welcome your attendees than a queueless view? It can also be used to access different areas on site will not just allow attendees to do this, but it will also capture their information.

Use cashless payments to create better experiences

Cashless payments are a real game-changer for events. Bar queues are, by far, the most annoying part of any big (or small) festival or concert. I will always remember that time when I missed half of Robbie Williams performance because I wanted to buy some beer water. Cashless payments dramatically reduce the waiting time for your attendees. A report conducted by American Express states that cashless payments are 63% faster than cash and 53% faster the standard card payments (but imagine having an internet problem…that would not be nice!). But speed is not the only benefit that cashless payments bring to the table. Cashless payments will also increase your revenue (reports state that incomes can go up to almost 30%) while decreasing fraud and loses. Here the main benefits of using a cashless payment solution:

  • Visitors tend to spend 15-30% more (Ex: By creating an entertainment micro-economy #coachella2017 managed to register a gross income of over $114 million)
  • Speeds up purchases & reduces queues
  • Minimize cash handling
  • Captures all sales
  • Control and transparency

Schedule a live demo to find out more about our cashless payment solution.

Attendee engagement

With the right tools, attendees are more likely to interact with your sponsors. And to make this process as easy as possible we have developed our integrated NFC technology so that it can be used to allow your partners to collect information from your attendees. With their explicit consent, of course.

Any attendee can express interest by simply tapping the wristband, allowing the exhibitor to collect data and follow up instantly. The flawless of this process encourages attendees to interact with the brands that they are interested in. They don’t need to spell their names or type in their email address, two of the most common reasons for which people tend to avoid sponsor interactions within festivals or concerts.

Picture of tablet and NFC reader and people in the background

There are many benefits of using NFC technology, but this article was just about 3 of them. Another important aspect is that having all that data in one place, you can use it to create better experiences within your future events.