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Using Oveit for Local Experiences

Vacation rental or short-term properties have been around for quite some time. These accommodations range from exclusive properties to extra bedrooms in other people’s houses. Some of these include homes, apartments, villas, condos and even tents, tree-houses or caravans. Hosts listing their properties might offer full services and experiences (similar to a hotel or resort), while others don’t even have contact with guests, besides the online booking process.

People that seek to spend their holidays in this kind of properties can find offers through OTAs (online travel agencies). Online booking platforms like Booking.com or TripAdvisor offer a variety of alternatives in terms of accommodation. However, the one platform that caters exclusively to this type of lodging is Airbnb. The home rental platform based in San Francisco was founded in 2008 and it has done a great job in changing the way people find places to stay away from home. In 2007, two of the founders were trying to find a way to cover their rent in San Francisco. Unemployed and broke at that time, they decided to rent out air mattresses in their own apartment to attendees of a conference, since all the hotels were fully booked. They called their service “Air Bed and Breakfast.” 

Like many successful businesses with little to no hope in the beginning, Airbnb is among them. As we speak, the privately held company lists more than three million lodgings in almost 200 countries. To give you an idea of its success, it is valued at $35 billion, which is more than Hilton and Wyndham combined. In late 2016, Airbnb decided to move beyond accommodation with the launch of Airbnb Experiences.

Airbnb Experiences

Airbnb launched Experiences with the purpose of bringing together where you stay (Homes), what you do (Places) and the people you meet (Experiences) in one place. The concept is designed for those travelers that want to benefit from authentic experiences and places, guided by their local hosts.

How does it work?

Instead of finding experiences on third party platforms, Airbnb recruits hosts that can provide more than just bed & breakfast. This way, travelers can simply book their accommodation and daily activities in one place. These activities are led by locals who love where they’re from and what they do, showing great passion. Ranging from cooking classes to music history and culture tours, travelers have plenty of choices available and they can find the perfect one based on other’s previous experiences. For example, in Barcelona, travelers can make paella based on an old family recipe in a private garden. Compared with experiences offered by commercial tour operators, these come with behind-the-scenes access that guests couldn’t typically find on their own.

As expected, travelers spend money on authentic experiences, creating a win-win situation for local hosts and communities. It is a great way to promote and contribute to the success of smaller businesses. The most authentic offerings tend to come from individuals with limited resources and little to no exposure. 

Oveit for Local Hosts and Communities

As we mentioned in previous articles, Oveit can be a great solution for local communities. As experiences tend to be fragmented, our solution enables the host to create their own local economy (currency), inviting local vendors and experience providers to be part of it.

Using Oveit to improve Local Experiences

Even if travelers pay for their trips in advance, local hosts and service providers can use our solution effectively. Our smart NFC enabled wristbands act as digital wallets and enable economy owners (local hosts) to pre-pack experiences for their guests.

Hosts are not always in charge of providing the full experience. Some of them depend on strategic partnerships with local vendors that have a key role in delivering it for travelers. For instance, hosts that are passionate about the brewing industry might offer local pub crawl tours, taking the role of a guide rather than a service provider. With our solution, they can pre-pack various experiences and enable travelers to claim them in partner locations (pubs) with a simple tap of the hand.

On top of that, they can use our solution as a payment tool and create a single currency accepted in their network of partners. Travelers can simply top up their digital wallets (NFC wristbands) online and purchase goods and services in the defined economy.

Besides the pre-purchased experiences, guests will most likely spend money on other activities as well. Our closed-loop payment solution is designed to avoid fragmented experiences and it contributes to a commonly accepted currency. While enjoying outdoor activities, travelers won’t have to worry about their wallets or withdrawing cash. They can activate the ‘Auto top-up’ feature and if the remaining balance falls under a defined amount, the digital wallet (NFC wristband) tops up automatically. Transactions are simply processed by tapping the wristband to a reader. 


Improving outdoor activities through technology

Even if the word ‘glamping’ is relatively new, the concept behind is not. In the 16th century, the Scottish Earl of Atholl prepared a lavish experience in the Highlands for the visit of King James V and his mother. Here, the Duke prepared luxurious tents and filled them with similar goods served at his own home palace.

Nowadays, glamping has become a popular trend that arouses the interest of more and more people. The word itself is a hybrid version of the words ‘glamorous’ and ‘camping’. It is an upgraded style of camping, with amenities and resort-style facilities that are not associated with traditional camping. Glamping locations tend to be isolated and closer to nature. It is designed for those who love the idea of camping, but are not so comfortable with the process behind it (setup labour; food stocking; sleeping conditions).

As technology changes our daily lives and interactions, glamping businesses are doing their best to keep up and adopt it in different ways. For example, eco giants such as Tesla with their tiny house off-grid technology. It is a compact home on wheels that is fully powered through 6 solar panels located on the top of the roof. This means that the mobile home can be towed in the middle of nowhere, while charging its batteries from the sun. Glamping businesses seek to adopt eco-friendly technologies designed to protect the environment and its travelers.

Glamping Experiences

As expected, travelers want to be entertained during their glamping getaway. In this environment, businesses offer a variety of activities that form a connection with nature, without having to harm it. Some examples include:

  • Canoeing
  • Fly-fishing
  • Guided Tours
  • Horseback Riding
  • Hiking
  • Rafting
  • Mountain Biking
  • Spa & Yoga
  • Wine Tasting

Based on individual preferences, these experiences might be purchased in advance (prior to arrival) or at the location.

Glamping with Oveit

We think that our solution can be among those eco-friendly technologies adopted by glamping businesses. To give you a better understanding of how it can be used in this environment, let’s go back to those experiences mentioned above. Our smart NFC enabled wristbands act as digital wallets, meaning that guests can fully customize their experiences as desired.

Who wants to carry a wallet or card while rafting?

I hope none of you are willing to worry about important belongings while having a great time. With our solution, travelers claim those experiences with a simple tap of the wrist.

When thinking of the middle of nowhere, I bet that some of you relate it to internet limitations. While this is partly true, the good news is that our solution does not depend on a stable internet connection. Our hybrid model allows travelers to claim experiences, complete transactions and access restricted areas offline. Operating offline has no impact on the user experience or processing speed.

Want to know more about your guests and their purchase behavior within your glamping resort?

Our solution is much appreciated because it has an important role in the decision-making process. The available reports enable you to market products/services with high demand, stock up accordingly, send out newsletters to your most loyal guests and allocate staff strategically. The faster transaction speed will also have a positive impact on your revenue.

Smart wristbands used within famous Ibiza establishments

Well-known establishments, part of the famous Ibiza island are stepping up their game in terms of adopting unique technologies to enhance guest experiences. The so-called ‘smart very important bracelets’ (VIB), successfully passed the trial period and convinced decision makers that it’s the way to go. Even if these smart wristbands were introduced a while ago on the island, the Hard Rock Hotel and Ushuaia Ibiza Beach Hotel take a different approach by using it in their hospitality and event environments.

These properties are known as the places to stay, party, dine and relax during the summer season in Ibiza. The Ushuaia Beach Hotel, also called ‘The Unexpected Hotel’ because of its unparalleled entertainment offering, events production and technology initiatives, presents the ideal opportunity for such exclusive solutions to be implemented. It all started with the introduction of a biometric technology that enabled guests to complete purchases with their fingerprints. In 2014, these two famous establishments, part of the same hotel group, decided to replace the biometric PayTouch  system with the so-called ‘wearable technology’ or VIB. This wearable technology takes it a step further, replacing the need of carrying a room key, a wallet or a mobile phone on site.

How is this technology impacting the user experience and purchase behavior within the famous Ibiza establishments?

Room Access

The radio frequency chip incorporated inside the smart wristband is replacing the traditional room key. It is nearly impossible to lose it or forget it, since guests wear it all the time. To unlock the room, guests simply place the bracelet against specially enabled readers. The technology is already there. Most five-star hotels and resorts have these special readers already incorporated right under the doorknob.

Access to different areas (VIP)

Ibiza is the type of destination where influential people, such as celebrities, famous actors and artists choose to spend their days off. Celebrities seek personalized experiences and value their moments of privacy, especially during their time off. The smart wristbands are designed to store access credentials for individual guests. Access to restricted areas such as the VIP lounge, spa or pool is simply verified with a tap of the wrist in a matter of seconds. There is no need to assign hotel staff in those areas, since the process is fully automated.

Payment Tool

The famous establishments use smart wristbands as a payment tool, replacing cash or credit/debit cards. Fancy a drink at the pool or in a club? The bracelets are waterproof, and guests can shop their favorite cocktails even while taking a break from swimming. How does it work? Upon arrival, the hotel sends out a newsletter to individual guests and instructs them on how to sync their PayPal account with the bracelet. From then on, the smart wristband works in a prepaid fashion, automatically topping up every time the balance goes below 10 EUR.

Tracking (footfall)

To find out behavior and preferences regarding hotel services, the adopted technology by Ibiza establishments proves to be very efficient. The smart wristbands can track individual guests around the hotel premises, enabling decision makers to allocate staff accordingly during peak hours.

Discounts at on-site facilities

The tracking feature is also used to offer personalized promotions and discounts. Since decision makers have access to purchase behavior and preferences, identifying the loyal guests is fairly easy. For example, if an individual is using the spa facilities quite often, a special discount or even a free massage session might be offered in exchange.

Here at Oveit, our dedicated team believes that its ‘Economy as a Service’ approach could revolutionize the hotel and hospitality segments. The hospitality environment is among those that can take advantage of our extended features, designed to shape a different kind of relationship with its guests.

foto presenting an NFC chip wristband branded with Oveit

A different way to connect festival sponsors with attendees

During a festival, sponsors contribute to the attendee experience and entertainment. It’s very unlikely to attend a large festival without noticing heavy signs of branding across the grounds. Ranging from exclusive vendor booths to branded stage names and traditional banners, sponsors have become an integral part of a festival’s success.

Sponsors aim to build genuine connections with participants through innovation. According to a recent study, millennial attendees perceive brands that sponsor festivals as more authentic and trustworthy. As we live in a world where data is the new gold, being able to follow up and form a lasting relationship with your prospective clients is essential. As expected, festival-goers don’t like to lose their precious time with providing personal details, especially in this environment.

What if sponsors could collect valuable data from attendees with a simple tap of the hand?

Great news! Oveit Interact is the game changer in this case.

Sponsors using Oveit Interact

To collect data as a festival sponsor with our solution, the process is straight forward and user friendly. There is no need to ask individual attendees for personal information and manually input it. Instead, the NFC chip placed inside the branded wristband does the magic. Sponsors can create unique accounts and personalize the interaction screen as they wish. After each interaction, participants give their consent and agree to share their information with sponsors (GDPR compliant).

At the end of the festival, you can simply export the collected information from your account by pressing a button. If there are no add-ons attached to a particular ticket category, the interaction can only take place once. In other words, if someone tries to connect with a sponsor for the second time, the App will notify that an interaction has already occurred.

Austrian Airlines using Oveit Interact to connect with participants

Attendees using Oveit Interact

Recently, I attended a festival with a variety of brand activations (sponsors) on site. All of those activations were completely unique and truly inspiring. I found it annoying to participate in their campaigns, because I had to repeat myself every time to provide relevant details, such as my e-mail address or phone number . But guess what … I still did it because their freebies were quite amazing and worth claiming.

With Oveit Interact, providing those details in an environment where music is banging in your ears is not necessary. You can simply enjoy those cool freebies with a tap of your wrist.

Oveit Interact interface (it can be fully customized to represent your brand)

Main takeaways

As previously mentioned, data is the new gold. Oveit Interact enables festival sponsors to step up their game and collect valuable information in a matter of seconds. As for keeping in touch with the ones who passed by your booth, you can customize the follow-up email and the App takes care of sending it out after each interaction.

As for the attendees, it is important to mention that sponsors don’t have access to sensitive information. The information collected comes strictly from the registration form, included in the ticket purchase process. With that being said, don’t hesitate to contact us for additional information!

Organizing events with millennials in mind

Millennials or Generation Y as others like to call them, were born between 1982 and 2000. In the US, millennials represent half of the people in employment and are the largest generation in the country’s workforce. At a global level, this exclusive club of 1.8bn people account for roughly a quarter of the world’s population.

According to a recent study, this generation cares more about experiences and is less materialistic in nature. The event industry is all about delivering memorable experiences and organizers must get creative to retain millennials for future editions.

Entertain millennials through technology

Millennials are tech-savvy and expect to attend events that embrace technology. Begin with the simple things that make a big difference, such as registration. The registration process should be mobile friendly and paperless. In 2018, 58% of online traffic came from mobile devices, while 42% from desktop. Generation Y has a big contribution to these numbers, with mobile devices being the preferred way for web surfing. Forget about physical tickets and send them electronically.

Instead of printing out brochures with event related information, include those details into a branded mobile app. The App can keep your audience entertained and up to date with event related news. It can be used as a networking tool as well. Face to face interactions are still a priority for this generation, despite their online presence. Allow them to match other attendees with similar interests and aspirations by using a dedicated event App.

Content quality

The average attention span is down from 12 seconds to 8 seconds according to a recent study. This is how long it takes for your audience to lose interest during a boring presentation. For organizers that focus on designing events with millennials in mind, providing entertaining content is essential. To achieve that, you can set up a pre-event discussion with the help of social media. This way, you enable your attendees to express their views and expectations. Based on their preferences, reach out to experienced speakers that deliver content in a professional and interactive manner.

Make it sustainable

Classifying as the first generation to grow in a world where climate change finds itself in a continuous debate, millennials tend to be very concerned when it comes to environmental sustainability. They admire progressive companies that take action and contribute to a better world. Your event makes no difference and should approach a sustainable culture to become a success.

Oveit is a tool that allows organizers to design events with millennials in mind. It offers a fast & secure payment alternative, a friendly registration process and on-site entertainment with a simple tap of the hand. If you want to convince yourself and give it a try, feel free to drop us a line!