Hey y’all, event planners and all you event enthusiasts out there, hold onto your event registrations because Oveit has a fantastic facelift in the events listings section. Let’s dive in and see why the new event listings are a big improvement for all you event aficionados.
1. Clarity reigns supreme:
Imagine scrolling through your event dashboard and getting hit with a barrage of data that leaves you feeling like you’re reading the Matrix. Yup, that was Oveit until this week! Now your events’ relevant stats are easier to scan than your grocery list. We’ve trimmed the fat, removed the redundant, and served you a clean plate of event information. So, no more playing hide-and-seek with critical details!
2. Action-packed interface:
The goal for our new design is to put the spotlight on the actions you want to take – whether it’s editing your event, checking the number of attendees (because we all want to know if it’s going to be a rager or a snoozer), sharing your event on social media to let the world know it’s going down, or adding those precious tickets at the registration desk.
3. More info, less scrolling:
Our UX wizards have waved their magic wand and transformed the event listings from an inline display to a sleek column and row system. More information at your fingertips, and less scrolling means you’ll save more time for things that matter, like selecting the best speakers, making sure visitors get a fun experience and you get peace of minds.
4. Mobile first makes it easier to stay connected:
Let’s face it, mobile devices are practically our best friends, and we know it. The new event listings are optimized for mobile viewing, so you can plan events while you’re waiting in line for your morning coffee. Your events are now truly at your fingertips, wherever you go!
5. Reports, reports, and more reports:
You know those full event reports that you’ve been sifting through, desperately searching for a golden nugget of information? Well, we tried to help and moved them to a dedicated ‘event reports‘ section. It’s like moving from a cluttered attic to a swanky penthouse – spacious, organized, and oh-so-sophisticated. Plus, it sets the stage for more amazing future event reporting features.
6. Clean and clear:
We revamped the look and feel of events, creating a clear distinction between active, archived, and permanent events. With tags like ‘Published,’ ‘Draft,’ and ‘Finished,’ you’ll always know where your event stands. It’s like having a butler at your service, only virtual.
7. Create your next dream event:
You’re at the end of your event listings, and what do you see? A big, bold, “create event” button beckoning you to let your creativity run wild. At Oveit we are all about making your event planning dreams come true, and this button is the gateway to your event wonderland. So go ahead, click it, and make magic happen!
Alright, ready to test the new flow? Head over to your events section and see how it feels.
Due to their specific nature, NFTs have rapidly gained attention and traction. The blockchain-based digital assets solve many of our current problems in several industries. And event management makes no difference here. However, although they have been used for numerous events, there is a legit question: are NFTs usable in large events? During this article we are going to answer this question, arguing why we could and should use NFTs in events. Be they large or small.
While blockchain technologies in general and NFTs, in particular, serve a wide range of industries, entertainment is one particular area where these technologies will completely change how stakeholders interact. It’s going to change it fast, making the industry safer, equitable, more engaging & entertaining, and ensuring a more equitable financial distribution amongst creators. And most importantly, NFTs will help you serve your attendees better.
Let’s see how!
How NFTs are helping event organizers
As an event organizer, delivering an enjoyable experience to your community is the top priority. However, regardless of the amount of work you put in, some things are just out of your control. But fear not: some of these issues can be easily solved through NFTs.
One of the biggest concerns, especially when it comes to large events, is related to event tickets. Unlike other goods, tickets to an event, no matter how big the event is, are limited. No matter how much we would like to, there is a limit that cannot be exceeded. And this makes event tickets extremely highly desired. The bigger the demand, the bigger the problems.
French minister says 70% of Champions League final tickets were fake
There are two issues that currently used technologies cannot solve. Ticket fraud and secondary market sales. Although related, let’s approach them one at a time.
Tackling ticket fraud with NFT tickets
Like in the above example, for highly coveted events, fraudsters will create and sell fake tickets. No matter the security measures you take, somebody will find a way to replicate and sell them. This can lead to unpleasant situations where a large number of attendees, that paid to join an experience, are forbidden from entering the event premises. With large events, this can easily turn into public safety concerns.
Another used method is selling the same legit ticket multiple times. There have been cases when hundreds of guiltless attendees arrived at the gates holding the same, valid, ticket. Unpleasant to say the least.
Through their immutable nature, NFTs tickets will protect your community against fraudsters. These digital assets cannot be copied or altered, and the blockchain network on which they are issued and deployed is guaranteeing each new item. So it’s going to be impossible to release batches of fake tickets and try to scam your community.
At the same time, as these NFTs are minted into a digital wallet, the same NFT ticket cannot have multiple owners at the same time. Unless you decide otherwise. Nobody will be able to sell the same legit ticket to multiple buyers at once.
Transforming the secondary market
Unlike the first example, secondary market transactions are in a gray area. While some of these transactions are 100% legit, some are immoral or illegal. While it’s only normal for someone that can’t make it to an event to sell the ticket to someone else, things dramatically change when we talk about scalpers automatically buying thousands of tickets just to resell them for a profit.
But NFT tickets are giving you full control not over the initial sale, but over transactions taking place on the secondary market as well. As NFTs are connected to crypto wallets, you can limit the number of tickets that can be minted to a specific wallet address. Thus preventing scalpers to buy large quantities of tickets from your initial releases.
And as NFTs are governed by smart contracts, this means that they can be programmed to act in specific ways when certain criteria are met. You can set upper and lower prices for secondary market sales or even block them from reselling. Although eliminating the reselling option is not recommended for large events, setting up reselling limits will protect your community against those looking to make an easy profit from your work. But as we will see in the next chapters, secondary market resale can open a new revenue stream for event organizers.
New revenue streams for event organizers
But setting up lower and upper limits for reselling is not the only way to customize the NFTs smart contract. The option to set up royalties is one of the reasons that drove the rapid adoption of NFTs. Here is how this works: each time the NFT is part of a transaction, a certain percentage goes back to its original issuer. In fact, the smart contract can be set up to include multiple parties, not just the original issuer. But you get the point: NFT tickets can help event organizers not control how tickets are distributed on the secondary market, but also get a cut from those transactions. So, for your events, you can set up a smart contract to get 50% of any profit the reseller makes for your tickets. Or to donate it to charity.
For large events, where many stakeholders are involved, this can also tackle another inaccessible market: the invites. Although not talked about, for any large festival there is a secondary market where invites are sold for profit. As thousands of invites go out to sponsors and partners, a consistent number of those find themselves sold by their initial holders. Although not against the rules, these transactions could be easily controlled by the event organizers through the use of NFTs. And just like for the above example, a smart contract could be set up so that a certain percentage of these transactions finds its way back to those putting up the hard world. Or to any other third party that you may think of.
Improving the event-goers’ experience via NFTs
NFTs play a major role in protecting your community against fraudsters and scalpers. But there are many other ways they help you improve their overall experience. The non-fungible tokens are a digital representation of any physical or digital goods (or services) that it’s associated with. If we look at them as simple tokenized tickets, the benefit associated would be the access credentials for the event. And maybe some artwork that it comes with. But the truth is that NFTs allow you to customize the experience beyond imagination. You can pre-pack goods and services that create immersive experiences. You can allow your community access to special gatherings, exclusive content, and merchandise, all based on one NFT. So the NFT is more than just a pretty picture. Behind the obvious digital artwork, there are countless possibilities waiting for us.
The smart contract that governs the NFT can be set up to include merchandise, access to special areas within the event, or even access to digital experiences. Each of your attendees can easily create and own unique experiences.
Imagine this scenario: you’re buying a ticket to your favorite band’s gig. You’re including a t-shirt in this purchase, something to eat on-site, and 2 or 3 beverages. And guess what: you’re not buying your average event ticket. You are actually buying an NFT ticket, and this token offers you access to a meet-and-greet online session. Together with a 10% future discount on any new gig where they will perform. And everything is packed up into an NFT that has some digital artwork created by local artists. Quite a collectible digital token, right? Imagine its work 20 years from now. Especially as nobody will ever question the authenticity of this NFT.
Will token-gated events eliminate admission pains?
Not entirely. But they will definitely allow us to have better control over how things are managed on-site. Unlike a classic event ticket, NFTs are accessed through crypto wallets. Meaning that your attendees have 0 chances of losing or misplacing them.
The entire history and authenticity are guaranteed by the blockchain network and fake tickets are completely eliminated. There will be no need for backup checks. You know, the ones that usually keep everyone from getting there faster. The use of NFT tickets will provide better attendance verification. Thus resulting in a more streamlined, efficient, and secure event experience for both organizers and attendees.
While some issues related to event admission cannot be solved by NFTs, they definitely offer you the strings needed to create better overall experiences. And you can further solve these issues by following these tips:
Crowd control: By managing crowds properly, you can reduce wait times and line-ups at admission, making the event experience more enjoyable for attendees.
Plan ahead: Anticipating potential issues created by big crowds will help prepare and deal with them proactively. Prepare for the worsts, and expect the best.
Collaborate with experienced vendors: Experienced vendors, such as security providers, will help you provide a smooth and secure admission.
Potential NFT-related issues
While it’s obvious NFTs are usable in large events, there are technical and logistical challenges you need to consider. And find the right way to overcome them.
One of the first things you need to take into consideration is scalability. Is the system capable of handling increased demand? Large events imply tens of thousands of attendees, meaning that there will be a large number of transactions in a very short period of time. This is why it’s important to choose a solution that is ready to handle these situations. Or you can find yourself in a situation leading to slow processing times and increased gas fees.
As the NFTs are accessed through digital wallets, guests will need to be able to connect online. Although this is an issue in the past, you still need to make sure that your customers can easily access the NFTs. Otherwise, you may find yourself in a very unpleasant situation.
I’ve saved it for last as I find it to be more of a theoretical issue. Although controversy around NFTs exists, their utility becomes clearer with each passing day. Today, roughly 60 million Americans own some form of digital asset. At a global level, almost 1 billion people have transacted some form of cryptocurrency. Blockchain technologies benefit from rapid adoption. It won’t be long until all event tickets will be NFT tickets.
I think it’s safe to say that NFTs are a game-changer in the event management industry. By eliminating ticket fraud and secondary market issues, they protect all the legit stakeholders. The hard and soul of this industry.
Not only do NFTs keep everyone safe, but they also open up new revenue streams. You can now set up smart contracts with royalty options, and earn a cut of any secondary market profits. But most importantly, NFTs can help you enhance the attendee experience, by merging in-person and digital experiences together.
So, whether it’s a large or small event, NFTs are definitely worth considering for all your event needs. From access control to payments.
There is no doubt that we all miss our normal lives and activities. A year into the pandemic and most of us still live under imposed restrictions. Well, the good news is that part of our in-person activities which are put on pause as we speak can be replicated in a virtual environment, even when we talk about a virtual wine tasting.
In this post, we’re going to place the focus on virtual wine tastings. The end result replicates really well in-person wine tastings but setting up such an experience is slightly different. For those that would rather experience new wines from the comfort of their own homes, a virtual wine tasting can be a great alternative.
If you are thinking to host a virtual wine tasting, here are some tips that will help you create a memorable experience.
What is a Virtual Wine Tasting?
Before diving into what it takes to host a virtual wine tasting, let’s begin by briefly describing this relatively new concept. Well, you can think of it as a regular wine tasting (in-person), where participants taste and learn about different wine selections from a winery. While the purpose of both in-person and virtual wine tastings is the same, the main difference lies in how this action is performed. Instead of visiting a winery, the winery comes to your door. In both cases, wineries take care of the whole experience. Their duty is to coordinate the wine shipment, making sure that it arrives at your location in time. Then, organizers will share further details on how to access the virtual wine tasting, including platform capabilities for a better experience.
Date & Time for your Virtual Wine Tasting
Well, instead of deciding a date & time yourself, provide your audience with the option to do it themselves. To avoid the back and forth texting to find out when everyone’s free, consider using a tool such as Pick. This app integrates with Gmail and Office 365. It simply shows those times when everyone is available. Based on that, you can choose a date & time that hopefully works for everybody that’s interested to attend.
Provide clear tasting instructions ahead of time
To make sure that your wines are enjoyed properly by your audience, provide clear instructions on how the virtual tasting should be approached. When is the right time for your guests to open their wine bottles? Should they preserve the wines at a certain temperature? What about using a clean glass for each wine? Should they taste the wines in a specific order?
This might seem like a basic piece of information, but communicating it ahead of time can only make you look more organized and professional. If you ship wine kits before the actual virtual wine tasting, it might be a good idea to include those instructions in there.
Choose a tasting theme
It’s always recommended to decide upon a theme beforehand. In the case of virtual wine testings, a theme translates into deciding on particular wines to taste. These are some common themes when it comes to wine-tasting:
A regional wine tasting theme brings together wines from a particular region. For instance, no other wines are allowed besides those coming from the Veneto region of Italy or any other region.
A vertical tasting requires a bit more effort since it includes the wine of a producer across a range of years. The key element for a proper vertical tasting is to assure that the wine bottles were stored properly. However, if you manage to put together this type of tasting, the outcome can be great, since your audience can learn about a winemaker’s style, getting familiar with the various vintage styles and how those changed during the years.
This is a common theme for both virtual and in-person wine tastings. It involves wines that are produced in the same year, from different producers. It gives more flexibility since all new releases can be included.
This one works best when comparing different types of grapes, like Pinot Grigio, Shiraz, Chardonnay, or Pinot Noir. It can be used as an ice breaker for virtual wine tastings with many participants. The wine labels are covered and participants need to guess the country, grape, and even the price range based on the taste of wine.
Think of your setting in advance
As the virtual wine tasting host, make sure to choose a setting without distractions. If you go live from your home, tidy up in advance. Run some tests in advance and check your internet connection, camera, and microphone. If you have the option to host the virtual wine tasting inside an actual winery, good for you. That will only make things more fun for your audience. You can surprise them with a virtual tour of the winery before the actual tasting begins, sharing with them your favorite parts of it.
Custom shipments for your audience
Why not create special packages for your audience? An in-person wine tasting takes care of all the necessary supplies. To make it easier, enable your audience to order their wine supplies in advance. Inside each package, you can include different wines to be tested, food pairings, and maybe some wine glasses as well.
To present the available packages more engaging instead of simply posting them on your website, why not create a live shopping session? For instance, with Streams.live, our live stream shopping and virtual event software, creating a live shopping session is as easy as possible. It allows your viewers to purchase different promoted packages, straight from the video. The tool comes with a chat & questions feature, creating engagement and allowing you as the presenter to answer incoming questions in real-time when it matters the most.
Decide upon a platform
Well, you’ve taken care of all the small details. Now it’s time to choose your technology. This might be the most important step of the process when hosting a virtual wine tasting. In the end, this is where your audience will interact, exchange thoughts, and experience all the hard work that you’ve put in.
A large number of virtual wine tastings take place on Zoom. It is indeed a reliable and user-friendly video conferencing tool. However, if you want to go that extra mile and create a more personalized experience, closer to your brand and believes, you might consider as well Oveit and Streams.live. Our solutions are interconnected. Oveit is our event registration software, that allows you to register attendees, customize confirmation emails, send out electronic tickets with unique access codes, collect valuable information through fully customizable registration forms and receive direct payments into your account once an order is placed.
Who said that in-person wine tastings can’t be replicated in a virtual environment? Social distancing doesn’t exist in the online world and opportunities are limitless. As physical locations, including wineries, remain closed due to the pandemic, events such as virtual wine tastings are a great way to keep a business alive. It is a new way of interacting for all of us, so don’t be afraid to try it out. It won’t be perfect from your first try, which is absolutely normal. One last piece of advice is to always ask for feedback. Your audience is in the right position to provide you with constructive feedback after each virtual wine tasting.
Ticket addons are the very next step in building amazing, personal experiences for your guests. For a very, very long time tickets have been just a simple way to allow people to access an event or claim some service, like airline travel or public transport.
It essentially went like this: you would purchase a ticket that would allow you one (and just one) access. It was mostly a technical limitation at first but soon after became the norm. When tickets were just pieces of paper, it was much easier to sell and check one ticket per person. If there were two people involved, they would buy two tickets. This made it easier to manage long queues. Each person would show their ticket and they would be allowed entry.
But things have changed quite a lot in the past 10 years. Most events switched from delivering physical to electronic tickets. Now most tickets are stored on your phone rather than in your wallet.
This opens up so many possibilities. One is the option of storing multiple tickets in one device. The other is storing more access credentials in one ticket. One ticket doesn’t need to mean just one entry. It can mean multiple entries and even more – it can mean multiple benefits in just one ticket. We call these benefits ticket addons. That’s because they are stored “on top” of the original benefit, which is the right to visit the event.
What kind of ticket addons can I offer my guests?
Ticket addons can come in many shapes and sizes. You can offer your visitors all sorts of options. Let’s say you are preparing a multi-day conference and you want to tailor different types of tickets with all sorts of perks and benefits.
Let’s think of some hypothetical “VIP” ticket. Such a ticket would maybe have access to all days of the event. So you can have a special addon for each day. This way you can separate access rights based on days. You can add a special ticket addon for free coffee. Each time the VIP goes to get some coffee, they can show their ticket and they get their free coffee. In the backend you record all of these “transactions” so you can get a sense of just how much coffee the VIP’s ordered.
Other ways of using ticket addons is creating special access rights within the event. Let’s say you want to create a special “backstage” area where only the speakers and VIP visitors have access. You can add a “backstage access” addon and scan people in just to make sure only the right visitors are getting in.
What happens if you want to take your guests on a city tour, maybe for those travelling from abroad? You guessed it – use ticket addons. In this case you might use a “City tour” addon and maybe a “Free lunch” addon where users can both travel the city and get a free lunch when they get tired.
Maybe some of them would fancy a visit to one of the local attractions, such as a museum. How would you like to partner with the most important art museum in town and allow conference guests to also visit the museum and enjoy the art collections as part of … you guessed it – the event’s ticket addons.
The cool thing about all of this is that you don’t need any fancy software or hardware. Your visitors only need to have their ticket stored on their mobile devices. And it’s just one ticket that holds all of these benefits and addons in one place.
Ticket addons help you gamify your event
One other way you can use ticket addons is gamification. Let’s imagine a sort of treasure hunt where visitors have to find and engage with four different checkpoints. These might be some cool booths where they can engage with your event story or sponsor booths. When the treasure hunt is done and all of the checkpoints have been found they can go to a final section of your event’s game where they can claim a prize.
In the backend all checkpoint interactions are recorded and you will get an understanding of your visitor’s journeys. You will also be making sponsors happy if you place their brand within your event’s treasure hunt. Using ticket addons can help visitors engage better with your partners, especially since experiential marketingis such a hot topic these days.
By understanding how your visitors interact with your gamified experience you will be able to improve the experience and increase your chance at having your visitors return.
Ticket addons as a package or purchased on demand
When we built the first version of our ticket addons we just wanted to help event planners pack more ticket entries in one ticket. As event registration solution evolved, so did our ticket addons feature. We first separated tickets from optional tickets. They still came with a predefined structure. You could buy a ticket that would allow you to buy x, y and z ticket addons. It was just that tickets could only hold one specific set of addons. Customers couldn’t really choose what addon they would get.
So we introduced two options of addons: bundled and unbundled. This meant that ticket addons could be sold as a package but extra addons could be purchased by visitors based on their own preference. Using the example above – maybe you were not a big fan of museum so you would choose to not buy the art museum ticket addon. But you could, for example, buy a ticket addon that allows you to claim two cocktails at the conference party.
This now helps the experience planners that use our software to create personalized experiences for their guests, at scale. Whether you have 100 or 100 000 visitors, you can create personalized experiences by using ticket addons for your guests.
Now that you get an understanding of what ticket addons are and how you can use them, let’s see how you can technically make them work for your event:
Why did we create ticket addons?
Each individual is unique. A perfect experience is only perfect if it’s personal and catered to individuals. While most event planners like to think they plan amazing experiences – they’re not personal. From a business point of view, you cannot build personal experiences for thousands of visitors. Or can you? We think so and that’s why we developed ticket addons.
Let’s start with a simple idea: What if you want to include a beer with every ticket you sell? Or add a t-shirt? How about a well-tailored experience that guides a couple to a special seminar, a cruise line, two drinks and a romantic dinner in two? It doesn’t seem very easy if you have to hand out 10 tickets just for this. But there’s a better way of looking at the problem.
Scenarios like these are the reason we started redesigning the concept of how access to experiences and goods work, starting with the ticket.
This post is a follow up on the post on new technologies we’ve developed at Oveit. The previous post described the ways we are making event management more accessible.
But let’s return to the topic at hand: at it’s core the concept of a ticket is pretty simple: you get a digital or physical token that guarantees you access to an event. That’s it – a binary gateway for your entry in an event. You’re either allowed in or not.
If we want to extend this concept we have to work with a more complex idea of a digital wallet, where you can add all sorts of perks and benefits one has access to.
Adding access to goods and services to a ticket
In the end the concept of a ticket addon is one that’s very old and well established. We think of the addon as a something (good, service or whatever else) that comes on top of your right to access an event or venue. Basically, the question can be distilled to: how do we trade non-fungible payment tokens? Fungiblemeans something that can be broken down in smaller parts (like money) and these sub-parts are similar. Non fungible means you cannot break it into smaller parts. Also, in our case – you cannot trade it.
Version 1.0 : tickets with addons
The first thing we did is make it easy for addons and benefits to be added to a certain ticket. Once you purchase a certain ticket, this ticket gives you access to some specific addons. Let’s say you buy the “Gold” version of a ticket. This entitles you to access to the VIP area, dinner, 2 beers and the event’s t-shirt. Your friend, who purchased the “Silver” ticket can only get access to the event, in the General access area and one beer. Tough luck.
The process is fairly simple too: when setting up a ticket you can add as many benefits as needed, with the proper quantity. In our flow, 0 stands for infinity. Yes, you can hand out an infinity amount of beers for your buddies.
As you see – it’s all pretty simple to use. Set up an addon per ticket, select its quantity and publish your event.
When visitors come in, they can either show their electronic ticket (their QR code) or have their NFC wristbands scanned. To scan for perks you can use our free iOS and Android apps. Once it’s scanned, the full amount of ticket addons is showed and whenever visitors are claiming one of their benefits, just tap the proper button in the app (see the mobile app screenshot below) and one unit will be decreased.
Pretty cool, right? That’s what we thought. And then we ran into a problem of complexity: what if you have a limited number of perks but many ways of combining them? The number of needed tickets explodes. What if someone wants to reload their addons. For example they had 2 coffees as addons on their tickets but want one more. There was no way of doing this in the past. So we went further with …
Version 1.5: Addons that can be bundled or unbundled
What is a bundled ticket addon? Very simple – it’s the addon that is surely attached to a ticket. In contrast – the unbundled ticket addon is one which might or might not be attached to a ticket.
Here’s a scenario where these types of addons come into play: someone has purchased the Silver version of a ticket. They don’t have any addon included but access to the event and a hamburger. You, as the event planner, feel generous and you’re working on your loyalty program. You can add the Champagne tour and your event’s branded cap to their ticket.
Have a look above. This guy or gal is getting a hamburger for sure. But the event cap, champagne tour and the virtual tokes are all up to you, the event owner. You can add them, remove them and in the end track their usage.
Here’s how you can add them. See the screenshot below. Mike (that’s me) can surely have the first 4 ticket addons but it’s up to you if you enable the last 3 and how many of those benefits they will have access to:
Let’s say I want to allow Mike to get 10 caps, just because I’m feeling generous and and he’s also a famous Formula 1 driver.
I can just click “Enable” and add the 10 caps that he is now entitled to:
Really simple, right? Yes it is. I can add ticket benefits and addons and create custom experiences for my boutique managed event.
But what happens if I manage a 10 000 people event? What if I want to allow anyone to manage their own custom experience? What if I want each of those 10 000 people to create the perfect package for themselves. Meanwhile I just sit back and see my visitors happy and everything rolling out perfectly. Here’s where the next version of ticket addons comes into play: Allowing visitors to design their own, personal experience.
Version 2.0 : personal experiences for each visitor with self service ticket addons
Right from the beginning we wanted visitors to configure their own personal experiences by choosing the goods and services they want to have access to.
This goes well beyond events. It’s meant to create personalized experiences for an upcoming wave of generations that are used to personal experiences online. Now we bring this convenience offline. Millenials and Gen-X’s want custom tailored experiences and affordable prices.
You, as the event designer or venue owner understand that at its core, this is a problem of logistics. From our perspective unfungible tokens are a great way to deliver these personal experiences and make it usable in real world scenarios.
What happens is that you can set whether your addons are prepacked or can be purchased separately and whether they are free or not.
In the frontend visitors can choose the right ticket addons for their private experiences, purchase them in a bundled electronic ticket and than they can access them in the venue.
What are ticket addons useful for?
We think ticket addons are useful for lots of things but most importantly – safer events and better experiences. Large events tend to be crowded and people tend to get sucked into the experience. They might lose their wallet or credit card and neither you or them want that.
With the prepacked perks we add a special dimension to visitors identity at events – the ownership of goods and services. They don’t need to carry anything with them, as long as they’ve purchased the right addons.
These can be products such as food and beverages, access to experiences or sub-events. Alternatively, addons can also work as the event’s digital currency, allowing all sorts of interactions that are limited by your imagination.
The perfect experience
To summarize – so far event and venue experiences where tightly curated by event planners as they could handle only that much in terms of logistics. Now this experience can become a personal one, engineered by the visitors themselves. The burden of providing it has been lifted using technology.
I hope this was as good for you as it was for us. I’ve saved the best for last: next week we’re talking cashless payments technology for events and venues. Check back soon and see how we developed the technology to help you build your own venue economy. See how edge payments (BTW – what are these ? ) can help increase your revenue by 30 to 60% and improve what you know about your visitors.
In a world where social distancing is the new normal, touchless technologies begin to gain more and more interest. Before the global pandemic, people didn’t think twice before touching door handles, elevator buttons, or check-in kiosks. But as we speak, high touch surfaces are a hot topic as worries over health and safety are on the rise. As a result, fintech innovators and not only, are looking for ground-breaking alternatives to keep us all safe.
‘Work from home’ is certainly not a permanent alternative, since many businesses require employees to be physically present to get the job done. As you probably heard this before, Coronavirus is not likely to go away anytime soon, so touchless technologies seem like a great opportunity to get things back to normal. In response, some companies started to implement a touchless check-in process for visitors or even Bluetooth access control for employees.
It seems like it’s the perfect time to go touchless. Even if this need is forced by uncontrollable factors, such as a global pandemic, we should look on the bright side of it and become aware that going touchless is in our own good. So, let’s go over some examples of touchless technologies and find out more about it in general.
What are we trying to say by ‘going touchless’?
Well, despite how relevant this topic is as we speak, businesses going touchless is not new. In fact, touchless technology has been around since the late 1980s when motion-sensing faucets and soap dispensers were common within public restrooms. Today, we experience touchless technology several times a day. Just think of how many times you walk through an automated door or think of those moments when you ask Siri to turn on the timer for you.
As you can see, touchless technology is not limited to hygiene and safety. Societies look up to it and treat it as a forward-thinking and modern alternative to complete daily tasks. With that being said, we can define touchless technology as anything that can function without the need to physically touch a device.
Example of touchless technologies
This is among the most common types of touchless technology. The way we interact with devices is simply replaced by gestures. For instance, waving your hand to activate an automated door replaces the need to physically touch its knob or button.
Similar to gesture recognition, touchless sensing can detect the movement of an individual under a sensor. In our day to day lives, we come across this no-touch technology several times per day. Think of the last time that you went to a gas station, grocery store, or lodging facility. Most likely, there was no one to open the door for you and you didn’t have to do it yourself either. Thanks to touchless sensing, such actions are simplified and become part of our daily routine.
This form of touchless technology enables users to control a device by speaking to it. Android and Apple devices can be controlled by simply stating some keywords, such as ‘Hey Siri’, replacing the need to touch that device at all. Setting up reminders, timers or other tasks is as quick and simple as ever.
Not long ago, facial recognition seemed to be far from reality. Now, this touchless technology is available for millions of people, most often utilized to unlock smartphones. However, as more people gained interest in its capabilities, innovators found great use cases and environments where it can be applied. The KLM Royal Dutch Airlines started a test involving ‘biometric boarding’, allowing passengers to board the aircraft without showing their ID’s anymore, recognizing passengers by their faces.
Apple Pay has proved that traditional credit cards can be left behind and that payments can be completed from our own devices. Compared to contactless payments, where users must touch the POS with a card to complete a transaction, personal devices provide a ‘cleaner’ alternative where that ‘touch’ is not necessary to successfully complete a transaction. Modern personal devices can store your credit/debit cards virtually. For safety reasons, upon completing a purchase, users can authenticate by using their own faces or by inputting a personal identification number.
Oveit as a touchless payment solution
At Oveit, we strongly believe
in the power of touchless technologies, especially during the current
situation, that of a global pandemic. Until now, our Economy as a Service
solution was partially touchless since economy members were required to visit an
on-site top-up point to add money onto their digital wallets.
To tackle this challenge and identify ourselves as a complete touchless solution, we started to think the extra mile and concluded that an end-user App is what we need. The purpose of this App is to enhance the experience of our end-users, enabling them to top-up money in a defined economy, from the comfort of their own houses or wherever an internet connection is available.
For economy owners, this alternative should reduce costs, with fewer staff members required. Economy members simply become their own cashiers and upon arrival, their digital wallets should be ready to go. Also, if activated, the auto top-up feature allows users to set a warning limit. As soon as that warning limit is reached, the digital wallet automatically adds up the pre-defined amount from the linked credit/debit card.