Cracking the code: Conversion Rate Optimization for Events Registration

…or How to use Google Tag Manager to improve your Event Registrations

If you are event planner eager to improve your ticket sales, enhance user experience, and increase revenue you may be interested in this post. One of the recent changes we made at Oveit was the integration of Google Tag Manager (GTM). It’s now a streamlined and simplified process to improve your event registration. Let’s delve into how this integration can help you achieve your event goals and how it relates to the five key reasons to embrace Conversion Rate Optimization for events (CRO).

1. Enhanced User Experience – make it easy for your visitors to navigate the event registration

A seamless user experience starts with hassle-free integration. Oveit has designed the process of connecting your GTM tag to be intuitive and user-friendly. Simply head over to your Oveit’s account Google Tag Manager section. This sets the stage for attendees to navigate your event page with ease, find the information they need, and secure their tickets effortlessly. A simplified integration reduces friction and helps create a more user-friendly environment, ultimately leading to higher conversion rates.

2. Increased Revenue – optimise your ticket sales process with insights you didn’t know

By streamlining GTM integration, Oveit empowers you to optimize your ticket sales process effectively. The direct result is an increase in conversion rates, which, in turn, translates to higher revenue for your event. The strategy is akin to finding hidden treasures; even small enhancements can lead to substantial financial gains for your event, especially when you multiply the small changes with large numbers of visitors.

3. Data-Driven Insights – make decisions based on data

Oveit’s integration with GTM allows you to collect valuable data about user behavior. This data can be likened to a magnifying glass, offering deeper insights into your attendees’ preferences and actions. Informed by these insights, you can make strategic decisions to better meet attendee needs and enhance their overall experience.

4. Competitive Advantage – stay ahead in the crowded market

By using Oveit to optimize your event’s GTM integration, you gain a competitive edge in the events market. Your visitors have plenty of offers to choose from when deciding on the event they want to attend. While your competitors are navigating in the dark, you can fine-tune your strategy and stay ahead. This advantage positions your event as the go-to choice, attracting attendees like a magnet in a room full of metal objects.

5. Conversion Rate Optimization for events helps your event reach its full potential

When you finish the GTM integration, conversion rate optimisation starts showing its true potential. Your event can become the standout attraction. It ensures that your ticket-selling process becomes efficient and user-friendly. Attendees will find it easier to engage with your event, leading to an increase in conversions and overall event success.

In conclusion, Oveit’s integration with Google Tag Manager simplifies a crucial aspect of Conversion Rate Optimization for events, enabling event planners to enhance the user experience, boost revenue, gain data-driven insights, maintain a competitive edge, and ultimately unlock their event’s full potential. Whether your goal is to streamline the ticket sales process or better understand your attendees, our CRO infrastructure provide the tools and support needed for event success.

If you need more information on the topic, please go ahead and schedule a call with us to dive into the details.

We made the ticket simpler

… but just as powerful and feature packed.

As Oveit progressed we added more and more features. We started with a simple idea of making event registration simpler, help event organizers receive payments instantly and embed everything on their website.

As we progressed and crossed our first thousand users we saw more and more options we needed to add.

We understood different registration periods may have different pricing points. We saw the need to limit potential sales to an upper limit of tickets per buyer (avoiding scalpers and such). We then discovered the whole idea of group buying and we added bulk sales options. Some of our customers wanted to extend the usage of a simple ticket beyond just access and we created addons. We even added a digital wallet you can use to pay for goods in a venue and around it. To solve fraud we created smart tickets. Calendar based tickets were added to cover multi-day events. And more…

So, inch by inch, we got to this:

And this …

And a lot longer setup section. I just cropped the upper part. Imagine you had to scroll to find the save button on a ticket. On a desktop.

Meanwhile, most of our starting users wanted to set up a ticket or two, set up a price and start their event registration.

The power users, midsized and large events, needed the full range of our features and sometimes even more.

So how could we have our cake and eat it too? How can we set up a simple basic ticket setup option but retain all of our features?

We thought a lot about this and discovered that:

  1. We needed to simplify the ticket listing page and minimize the ticket groups feature. So we removed the large group input which served a minimal role. We updated the interface for our users to just drag and drop tickets and it would form a group. We changed the wording based on input from our customers;
  2. We kept only the minimal options visible in the basic ticket setup. We now ask for a ticket name and a price (if the registration is not free). All other (many) options are now part of the … well … options panel. Just expand it and you’ll see them ordered by most commonly used ones.

This is how the ticket listing section looks now:

Oveit tickets section

And this is how the ticket setup modal looks like:

Setting up a ticket is simpler in Oveit

The expanded options are visible at a click or two:

Ticketing options
Ticketing options

Much easier to follow, right? If you want to play around with it just head over to your Events section and add a new ticket.

We’d love to hear your take on it. If there’s anything you think we can improve, just schedule a call with us here.

The calendar based ticket

Some of our customers mentioned there is something missing in Oveit. A solution for multi-multi-day events. And one for venues that sell tickets indefinitely. Turns out the solution is the same.

Here’s how it started: if you set up a two or three day conference there is a simple way to set up your ticketing process. Actually there are more. You can add day tickets or you can add packages composed of multi-days tickets. You can even use our addon feature to help visitors create their own special kind of ticket package.

But what if you want to set up an event that will happen three times a week for the next 3 weeks? Or set up ticketing for a venue that sells tickets everyday, all year round? With our previous system you’d have to set up as many ticket types as days available in the event. There were some workarounds but it was messy and error prone.

Enter: the calendar ticket

Calendar ticketing

To solve this issue we created a new way of setting up tickets. With some simple rules you can create everything you can imagine for a recurring type of event.

You can set up daily tickets, time slots, tickets that sell every few days starting at a certain date and ending at another. You can choose specific dates where the ticket will be sold.

And what’s even better – it will magically appear in a simple to use calendar interface that you can use on Oveit.com or embed in your website.

Setting up a calendar based ticket

What do you think – are you ready to give it a try? Head over to your Oveit dashboard, set up a new event, check “perpetual” at the date happening and a new option will show up in your ticket options: “Calendar”.

Calendar tickets setup

Once you open the “Calendar” option you will notice you can set the ticket to be appear:

  • Everyday (you can set up start and end dates)
  • On specific days (e.g. Monday and Wednesday)
  • On specific dates (e.g. Aug 12, 2024 and Aug 15, 2024)
Calendar based tickets settings

Choose one of the options, tweak it a little bit by using the advanced settings and you are ready to go.

Your NFT Tickets for tourism are here

In the ever-evolving world of tourism, innovative technologies continue to reshape how we explore and experience travel. One such technology that holds massive promise is Non-Fungible Tokens (NFTs). These unique digital assets have the potential to revolutionize tourism, offering enhanced experiences for travelers, businesses, and local communities alike. Viscri9, a captivating location, in partnership with Oveit, is fueling this movement. They are introducing NFTs that unlock unique extra perks and adventures. Let’s dive deeper into the possibilities that await in this exciting fusion of NFTs and tourism.

To better understand NFTs in the context of tourism, it’s helpful to explore this article that focuses on the topic. In “How to Use NFTs for Tourism: Creating Better Experiences“, we explore the fundamentals of NFTs, their applications in marketing, loyalty programs, gamification, collecting travel memories, supporting the local economy, booking and registration, and even as a new form of payment. This article provides valuable insights into the broader potential of NFTs in the tourism sector.

Viscri 9 and Oveit; Revolutionizing NFTs in Tourism

At the forefront of NFT-powered tourism experiences, Viscri 9, a remarkable location, has partnered up with the Oveit. Their goal: to offer captivating NFT tickets for tourists. These NFTs include a range of extraordinary perks and immersive adventures and here is where you can buy them from. The goal: to showcase the cultural heritage and natural wonders of the Transylvania region.

Some of the perks included in the Immersive NFT Package Perks at Viscri9:

  • Introductory Course on How to Scythe
    Experience the traditional farming techniques of scything.
  • Introduction to Steelworking with Our Blacksmith
    Unleash your inner craftsman and learn the art of steelworking. Collaborate with skilled blacksmiths and experience the mesmerizing process of shaping metal.
  • Wild Plants for the Modern Forager Tour in the Forest
    Embark on a journey through the Transylvanian wilderness, guided by experts who will introduce you to medicinal plants.
  • Making Soap That Is Healthy for Your Skin
    Dive into the world of natural skincare as you create your customized soap using organic ingredients.
  • Horse Riding on the Transylvanian Hills
    Saddle up and embark on an unforgettable equestrian adventure. Explore the scenic Transylvanian hills and immerse yourself in the tranquility of nature.
  • Scenic Electric Bike Tour Between 4 Villages
    Discover the beauty of Transylvania’s countryside on an all-day electric bike tour. Pedal through panoramic paths and connect with the local culture.
  • Hiking on the Hills Surrounding Viscri
    Embark on a captivating hiking expedition. Explore the hills that surround Viscri for breathtaking views.

+ many more surprises.

Seeking authentic adventures in Transylvania?

Viscri 9’s groundbreaking use of NFTs in tourism, facilitated by Oveit, opens up a world of unparalleled experiences. By combining the unique benefits of NFTs with cultural heritage and natural landscapes, this experience offers a gateway to a new era of tourism. Embrace the power of NFTs.

Embark on a journey that blends digital innovation with real-life exploration. And discover the hidden gems of Transylvania.

Bringing NFT tickets to the Telegram App. Oveit X TON Foundation Partnership

We’re thrilled to share the exciting news of our latest partnership with TON Foundation. A groundbreaking partnership that will revolutionize experiences through event tickets!

For those of you who don’t know, we’ve dedicated our efforts to helping our partners deliver outstanding event experiences using innovative technology! From event ticketing to badge printing and cashless payments to NFT ticketing, Oveit offers the right tools for any event.

Now, through this partnership with TON, we’re taking things one step further. All with the help of smart NFT tickets.

The Power of NFT Tickets

NFT tickets, or Non-Fungible Token tickets, are the event industry’s game changers. Why? Because, unlike traditional tickets, NFT tickets are unique, indivisible digital assets stored on the blockchain, thus making them extremely powerful and offers many benefits.

NFT tickets are secure, can be verified while protecting personal data, and have the potential for collectible value. NFT tickets provide event organizers and attendees with a seamless and transparent immersive experience like never before.

Unveiling the Partnership

Our partnership with TON (The Open Network) brings an exciting proposition. We will deploy our NFT ticketing protocol on TON, leveraging their robust infrastructure to distribute tickets and mint NFT collectibles. This collaboration will unlock new possibilities in the world of event ticketing.

Introducing NFT Dynamic QR Codes in the Telegram App:

One of the groundbreaking features enabled by this partnership is the accessibility of NFT tickets through the Telegram app. Once an NFT is minted, it will be accessed as a dynamic QR code within the Telegram app’s wallet. With the help of a chatbot, the app will identify whether an individual owns an NFT ticket. The NFT ticket will be stored right within the Telegram wallet, allowing the owner to access it with just a few clicks of a button!

Connecting Event Attendees through Telegram

However, this Oveit x TON partnership goes way beyond ticketing! Through the integration with Telegram, NFT ticket holders can network with fellow attendees seamlessly.
Based on the NFT ticket, they can join event-specific chat rooms, engage in conversations, and meet like-minded individuals, creating meaningful connections among event attendees!

We aim to make it easier for event organizers to create strong communities, and this new powerful feature takes us all one step closer to achieving this goal!

Enhancing the Event Experience

By leveraging the power of NFTs and the accessibility of the Telegram app, attendees will have a seamless journey. Everything is smooth and hassle-free, from buying the ticket to entering the event venue.

The link between NFT tickets and Telegram chat rooms will help attendees connect, share experiences, and engage in meaningful conversations. Networking and building communities with ease!

Looking Ahead

This partnership will enable us to offer our users an unparalleled ticketing experience. NFT tickets are not only safe but also extremely powerful. They open doors to new, immersive experiences and are here to stay!

As we move forward, Oveit remains committed to delivering innovative solutions. Stretching the boundaries of event management and providing exceptional solutions to our users. Together with TON Foundation, we are shaping the future of event ticketing and empowering event organizers and attendees alike.

We’re reimagining the event experience through NFT tickets and the Telegram app, creating memorable and impactful events that bring people together in remarkable ways!

Stay tuned for more updates.