A Short History of Magic Shows and Events

The world of magicians has been fascinating for both children and adults all around the world. Illusionism is known to be one of the oldest performing arts in the world and has dazzled the audience from generation to generation. Whether we are talking about the grand illusions of the 19th century, or about the spectacular shows of modern magicians, the magic shows have been around since 1845 when Jean Eugene Robert Houdin opened a magic theater in Paris. Considered by many to be the founding father of modern magic, Robert Houdin distinguished himself by the elegance and creativity of his shows and illusions.

The Houdini phenomenon

HarryHoudini1899Later on, at the beginning of the 20th century, the modern art of magic recorded a new important page in its history, as renowned show-man Harry Houdini created a world-wide phenomenon. His spectacular escapes fascinated millions around the world. Soon, Houdini became an international star. He developed a new style of magic, close-up magic. This style used different small objects such as coins, playing cards, scarves and ropes. With these items, the magician performed different tricks right in front of the audience, hence taking the illusion’s effect to a next level.

Throughout the 20th century, magic became more and more popular and many amateur illusionists started buying magic kits from the local department stores. Also, magic courses became available on a larger scale and the most famous was the ‘Tarbell Course in Magic’ which was an encyclopedia of magic written in eight volumes by Dr. Harlan Tarbell. As technology evolved and television became popular, the art of magic had to adapt. This led to another important moment in the history of Magic, the growth in popularity of David Copperfield.

How to make the Statue of Liberty vanish?

Considered by many aspiring magicians the “God” of Modern Magic, David Copperfield has amazed spectators from around the world with his impressive and original performances. You probably remember one of his best known performances: Copperfield made the Statue of Liberty vanish on live TV.

The Business of Magic Shows and Events

Nowadays, magic has become a profitable part of show business, as there are hundreds of TV shows, events and festivals dedicated to the art of magic.

Professional magicians are now part of associations and federations and here are two worth mentioning. The first is the International Brotherhood of Magicians which is the world’s largest magical organization with more than 13.000 members from 88 different countries. The other is FISM, the Federation Internationale des Societes Magiques, which is the international federation that brings together more than 95 magic societies from all over the world, representing over 50.000 magicians.

Every three years, FISM organizes the most important magic event in the world, The World Championships of Magic. The most recent Championship was held in 2015 in Rimini, Italy and the next one will be held in 2018 in Busan, South Korea.

Magic near the Carpathians

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Source: The Theater of Magic

Though Europe has its fair share of magic shows and events, Eastern Europe has just started adopting this new type of events. In Romania, for example, the art of magic was barely known until a few decades ago. With just a couple of magicians that were known throughout the 20th century, magic was often associated with the world of circus. However, change started in 2008 when actor and magician Andrei Teasca returned from South Korea with a new concept: The Theater of Magic. Combining the art of illusionism with theater, the new concept became widely popular in Romania. With more than 70.000 spectators and over 50 different shows in the repertoire, the Theatre of Magic became the first Romanian organization to promote Magic as an art form. Through hard work and dedication, Andrei Teasca managed to establish the Federation of Magic which eventually was accepted as full member of FISM.

Founding the Harry Houdini Magic Festival, the Academy of Magic and now The Magician’s House (a place where everything is magic: bar, club, shop, shows), Andrei Teasca and his Theater of Magic continue working to develop the business side. As a result, Teasca’s disciple, Emil Dragan, became the first Romanian magician to participate at the World Championships of Magic in 2015 and his performance was appreciated at an international level.

Oveit is a proud partner of the Theatre of Magic and a great event registration software that helps the staff organize and coordinate events and shows, sell tickets and check in attendees at the entrance.

August 11, 2016 Event management, Event professionals, Events, Theater No comments yet

Best classical music festivals to attend in summer/autumn 2016

For anyone who prefers Mozart, Bach, or Brahms over electronic music of popular DJs, there are a lot of excellent classical music festivals to choose from. Moreover, while you’re there, you can also do some sightseeing, since most of the events are held in good holiday locations, which provide endless possibilities, beyond the music. Here are the best five festivals that you can’t miss the following months.

Musique Cordiale Festival

July 30th –August 13th 2016, Provence, France

MC2014-Valat-opera-panorama

Source – Musique Cordiale

An exciting summer festival of classical music, song, oratorio and opera, set in medieval hills between Nice & Aix-en-Provence, Musique Cordiale is one of the most significant music events in the area. Over 100 musicians pour into the village of Seillans to embark on two weeks of intense music-making.

2016 will be the 12th edition of the festival and will feature over 18 concerts including major choral and orchestral works, chamber ensembles, and late-night recitals in churches, chapels, or under the stars. The choral tradition remains an integral part of Musique Cordiale and a major work for choir closes the festival each year.

Nonetheless, Musique Cordiale makes no charge for children aged 13 or under as long as they are accompanied by an adult, because they want to encourage young people to appreciate music.

More info at: www.musique-cordiale.com

International D-Marin Classical Music Festival

August 20th – 27th 2016, Bodrum – Turkey

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Source: International D-Marin Classical Music Festival

The first and only classical music festival organized at a marina, the festival hosted more than 3,800 artists and musicians on stage with 98 concerts during the last 11 years. The line-up of the festival this year includes great musicians and orchestras such as İdil Biret, Daniel Kharitonov, Lucienne Renaudin-Vary, Presidential Symphony Orchestra, London Chamber Orchestra, Bilkent Symphony Orchestra, and Tonhalle-Orchestra Zurich.

The organizers also have prepared lots of other activities: workshops for children – with classical music in the background -, cooking workshops, open-air movie screenings, story-telling, and an art exhibition in addition to concerts that begin in the morning and continue through the sunset. Moreover, by attending the event you can also contribute to the well-being of those in need: all ticket income from the festival is donated to the Tohum Autism Foundation and Bodrum Health Foundation.

More info at: http://www.dmarinfestival.com/en/

Baltic Sea Festival

August 28th – September 4th, 2016, Berwaldhallen, Stockholm, Sweden

Baltic Sea Festival was founded in 2003 by Michael Tydén, former director of Berwaldhallen in Stockholm, Esa-Pekka Salonen, conductor and composer, Valery Gergiev, conductor and director of the Mariinsky Theatre in St. Petersburg.

baltic-sea-fest

Source: Baltic Sea Festival

Over the years, audiences in Berwaldhallen has been invited to performances by, among others, the World Orchestra for Peace, Mariinsky Theatre Orchestra, West-Easter Divan Orchestra, Swedish Radio Symphony Orchestra, Swedish Radio Choir, and conductors  Esa-Pekka Salonen, Valery Gergiev, Riccardo Muti, Daniel Barenboim, Daniel Harding, Peter Dijkstra. There have been several world premieres of new music at the festival.

More info at: http://sverigesradio.se/sida/default.aspx?programid=3430

Lucerne Festival

August 12th – September 11th 2016, Lucerne, Switzerland

lucerne

Source: Lucerne Festival

Famous orchestras, legendary conductors, and virtuoso soloists join together three times a year on the idyllic location of Lake Lucerne to celebrate the joy of music. 110,000 visitors annually visit Lucerne to experience one of the most exquisite and storied music festivals and to hear the international stars of classical music right in the heart of Switzerland.

Along with cultivating the traditional repertoire, which is performed by leading international performers, Lucerne Festival is deeply committed to the realm of contemporary music: each year the work of one or two composers-in-residence is given a spotlight.

Another cool thing at Lucerne Festival is that before the concert begins, you can reserve your drinks and snacks for intermission right at the KKL Luzern event hall.

More info at: www.lucernefestival.ch

Beethovenfest

September 9th – Octomber 9th, Bonn, Germany

bethoven

Source: Beethovenfest

Approximately 2,000 artists appear during the Beethovenfest Bonn every year. This year, the concerts take place in 25 different locations in Bonn and its rural environment: concert halls, churches, museums, former parliament buildings, historical industry sights, modern office buildings and castles.

The opening concert, which takes place at Beethovenhalle, is held by Hilary Hahn (Violine), Tschechische Philharmonie, Jiří Bělohlávek (Conductor), based on works by György Ligeti, Wolfgang Amadeus Mozart, Viktor Ullmann and Antonín Dvořák. The average ticket price is 40 Euros, but school and college students get a 50 % discount for all concerts.

More info at: www.beethovenfest.de

July 26, 2016 Concerts, Events, Festivals No comments yet

5 Tips for the Perfect Event Badges

Badges. We all want these small items, because they are our gateway to the event. Backstage passes, VIP badges, press badges or regular entrance badges, we’ve all come across them, regardless of the event. Small and sometimes unnoticeable, badges are one of the most important elements that can make an event good or bad. And while a nice badge will make your attendees wear it with pride and keep it as a souvenir, a bad one can also help. It won’t stand out from the crowd but it will do the trick of getting you inside the venue for your event.

youth-badges-event

So, badges are important for events, but can also be a big burden for the organizer. Ever wondered how it feels to manually create 100 badges for your event? Well, if you think it’s a pain… try to think about big events such as ICEEfest (3500+ badges) or even WebSummit (40.000+ badges), all of them personalized and separated in different categories. If you’re an event organizer, you know what we are talking about, but if you are just planning your first event, you are about to embark on a journey that could be easily called “the nightmare of badges”. Of course, there are some tips and tricks on how to overcome it.

So you have your event planned, tickets are sold or you have several attendees registered. Now comes the badge part. Once someone comes to the event venue, he will be welcomed at the access point, where he will have his ticket checked and badge given. How do you make the badge attractive, so that people will wear it and use it during the event?

1. Create one badge to rule them all

When it comes to badges, size does matter J. There are different regular badge sizes but generally, the standard sizes are: 8×10 cm and 10.5 x 14.85cm (A6). Basically you can do it any size you prefer, but it’s easier to follow the standards as usually the badge goes into a plastic pocket and unless you want to create a personalized pocket, you might want to go the traditional way.

2. Information is the key

The badge has a limited space and you might want to select what information goes there. It is essential that it contains the First Name and Last Name of the attendee, preferably in that order. Then you might want to add important information, such as the name of the company that the attendee works for or his position in the company. You can add other information as well, but make sure that the text isn’t cluttered. A badge full of text will become unreadable and that is definitely not its purpose.

3. Designing your event badge

badges-2A white badge is not a good badge – it will probably end up in the garbage bin at the end of the event. Badge design is vital for your event, as it reflects the whole image of the event. Besides the graphic elements that vary from one event to the other, you might want to take into consideration the badges for different categories at the event. The regular attendee badge should be different from the VIP badge or Press badge. Also, a complex event can have different venues and different ticket options, so badges can help your organizing staff determine the identity of any attendee. To do this differentiation you can use various colors or designs. Your call.

4. Adding sponsors to the event badge

Yes, badges are the most attractive elements for the sponsors. Why? Because everyone gets a badge at the event and if your main sponsor is well positioned on the badge, everyone’s eyes will see the company’s logo. The badge “spot” is a precious one so you might want to consider a single sponsor to be positioned on the badge. That way you might get a good sponsorship just because you are playing the badge game correctly.

badge-design-1

With Oveit, badge design is easy and fun

5. Additional badge usage

Depending on your event, the badge might also prove useful for other things as well, not only access. For example, by unfolding the badge you might get the map of the event venue, the event schedule, or both. Thus, the badge can turn into your personal event assistant with just a couple of flips.

As you’ve seen, badges can be a lot of things and can be a useful tool for your event. The most important thing, however, is that the badge can be a mirror of your event. If it’s done in a professional way, then there’s a good chance that your event will be professional. Spend time on your badge design and your event will benefit from it. Guaranteed!

We also have a little secret regarding the time spent to defeat the “badge nightmare”. Time to unravel it: Go to Oveit.com, create an account and you’ll find our Badge design tool. Activate it and you can do thousands of personalized badges with just a couple of clicks. You don’t believe us? Give it a try and you’ll never want to use another badge design tool ever again.

July 19, 2016 Business events, Event management, Events, Oveit Features 1 comment

How to plan an indie concert

OK, so the band is doing well, you did some gigs in front of your family and friends and now you want to go to the next level. The best feedback you can get for your band is playing in front of a live audience, but that can prove to be more difficult to achieve without a label or a manager. However, in our times, when internet and social media are the best things that could ever happen to an aspiring music band, planning an indie concert can be a task easier than you might think. But remember… it might be easier, you might have all the right tools, but you’re still going to be putting a lot of effort into it. No pain, no gain.

young-people

So, here are some nice tricks that can help you organize a small concert:

1. Google is your friend.

You can find anything you want on Google. The real key to using your new best friend is to know what you are looking for. According to Music Think Tank, there are a couple of interesting websites for indie artists that can help any aspiring musician learn a lot about industry, managers and booking shows, like Sonicbids Blog, Rap Rehab, Hypebot and, of course, Music Think Tank.

this-businessYou might also want to check out some interesting books about concerts and tours. One of them is “This Business of Concert Promotion and Touring: “A Practical Guide to Creating, Selling, Organizing, and Staging Concerts” by Ray Waddell.

A must-have for indie artists is: “All You Need to Know About the Music Business” by Donald S. Passman. This book is the definitive, essential guide to the music industry and is now in its eighth edition, revised and updated with crucial information on the industry’s major changes in response to rapid technological advances and economic uncertainty.

2. Mastering the Social Networks

Obviously, when you and your band don’t have big budgets to spend on marketing and promotion, social networks are the safest way to success. It might take some time but if you do it right, the results are guaranteed. Youtube, Facebook, Twitter and Instagram are names that you should be familiarized with, as they are key to a successful event and a growing popularity of your music.

Singer Josh Levi claimed that “social media definitely plays a huge role in success today” and he is right. Either you are trying to promote your song or your concert, synchronize your accounts on every social network and start posting. You might bump into haters so keep calm and carry on posting… You might find out that a hater will only promote your music and some of his friends might actually enjoy it and come to see you play live.

3. “It’s not the singer, it’s the song”

These are wise words from the music industry so you better take them seriously. You can’t have a concert if you don’t have songs. While singing covers will help you fill up the playlist, people will come to see your concert so if you want to be successful, you must have some personal creations. It takes just one good song to hit the charts and be successful but just like in any business, getting to number 1 is hard work and staying there is even harder. So it’s best you prepare a good and entertaining playlist for the people who come to see you.

4. Choose the right venue

Now this is crucial. The selection of the venue can help you have a successful concert. Obviously you must select the venue that fits your target. If you want to organize a jazz concert, organizing the event at a Rock Club is definitely a bad idea. So, depending on what you sing, choose your venue wisely, as the venue itself can generate some audience. After all, it is in their interest also to get people to come inside and spend some money there. And since we’re talking about venues, make sure that the venue has the technical capacity for a proper concert. You might want to avoid places where the sound is bad or where people are cramming in and have no air to breathe.

5. Sell the tickets

You managed to set everything in place. You have all social network accounts working and your website is up and running. You found the perfect venue for the concert and set the date now comes the crucial part: how to sell the tickets and generate some revenue? So what is there to do? Well, take matters into your own hands and sell your own tickets. It’s your show, your money, your time so why not sell your own tickets directly from your website?

Once you advertise the concert on the social networks the people who are interested will come on your website and find more details about you, your band, your music and your events. Your website is the primary source of information for people who want to get to know you so why not sell tickets from your website. A few years ago, creating your own ticketing software was very expensive but now you have Oveit. With just a few clicks, you can set up your event in a couple of minutes and then use an Embed code to paste it on your website, and that’s it. You can now start selling tickets directly from your website. No more telephones to the ticketing platforms, everything you need is in your hands. So now you can focus on things that matter: the concert!

6. Keep your attendees close

It’s the evening of the concert. You sold your tickets and everything went as planned. People came to the venue, enjoyed your music and had a great time. What next? Transform your attendees into your fans. If you used Oveit’s event registration software to sell tickets, you might want to know that you have now gathered a lot of information about the participants. So now you have a data base to use and improve and you can send e-mails, make a newsletter and keep in contact with everyone. The key detail to being successful is communication. Music comes first but it doesn’t matter how good your music is if you lack interaction with your fans. Keeping them happy and satisfied will get you a long way. And now you can do that with your own data base.

Back in the days, getting in contact with your audience was quite difficult. Now, this is not the case. Labels have discovered that organizing events themselves will improve their revenues. Why hire someone to do your concert when you can do it yourself? So if the labels do this, why couldn’t the indie artists do it?

July 15, 2016 Concerts, Event management, Events No comments yet

Escape rooms and Conferences – 5 ideas to combine the two

A phenomenon that is growing throughout the world is the fascinating world of Escape Rooms. Whether played by teenagers, adults or people in team-building programmes, the Escape Room is a perfect way to test your wits in a race against time. The concept is simple and we’ll describe it for anyone that hasn’t experienced an Escape Room so far: a group of people is locked into a room and has 60 minutes to find the way out. Simple… but not too simple. Now – the question is – how can we mix this great idea with the world of conferences and events?

Integrating an escape room experience into a business conference can bring excitement, team-building opportunities, and unique engagement. Here are five ideas on how to achieve this integration:

1. Conference kickoff escape challenge: Begin the conference with an escape room challenge that sets the tone for the event. Participants can be divided into teams during registration, and the challenge can be centered around a business-related theme or problem relevant to the conference. This activity not only introduces attendees to each other but also sparks enthusiasm for the event while encouraging teamwork and problem-solving right from the start.

2. Workshop-style escape room sessions: Incorporate escape room sessions as workshops within the conference schedule. These workshops can be led by professional escape room designers or team-building facilitators. Participants will work together to solve puzzles and complete challenges, with a debriefing at the end to discuss how the experience relates to real-world business scenarios. This approach allows attendees to learn valuable lessons in a hands-on, enjoyable environment.

3. Networking escape rooms: Create escape room spaces that facilitate networking opportunities. Set up escape room stations or booths in designated areas where participants can join impromptu escape room sessions during breaks or networking hours. This interactive setup encourages conference-goers to mingle, collaborate, and exchange ideas while having fun solving puzzles together.

4. Gamified learning sessions: Integrate escape room elements into specific conference sessions to gamify learning. For instance, during training sessions or workshops, incorporate escape room-style puzzles and activities to reinforce key concepts. This approach enhances engagement, retention of information, and active participation among attendees.

5. Closing keynote escape room challenge: End the conference with a memorable escape room challenge presented as the closing keynote. Invite a dynamic speaker or escape room expert to lead the activity and tie it to the conference’s central themes and takeaways. The challenge can involve solving a final puzzle or unlocking a “treasure” that represents the knowledge gained during the event. This unique finale ensures that participants leave the conference on a high note and with a sense of accomplishment.

Remember to ensure that the difficulty level of the escape room experience aligns with the audience’s preferences and abilities. Additionally, consider providing clear instructions, ensuring safety measures, and having facilitators on hand to guide participants as needed. Integrating an escape room experience into a business conference adds an element of excitement and interactivity that can significantly enhance the overall event and create a lasting impact on attendees. After all – this is what Oveit is all about – providing great experiences for conferences and their visitors.

July 12, 2016 Access management, Event management 3 comments