5 ways you can use NFT ticketing in events

With all its ups and downs, promises, hopes and disappointments, there is no doubt Web3 is here to stay and transform the world. The live entertainment industry is no exception – it is getting its fair share of disruption from Web3. As Oveit is one of the pioneers and leaders in the NFT ticketing space, we have decided to dive deeper and explain how you can use NFT tickets to build a better experience, connect better with your audience and solve problems you previously couldn’t solve.

But first – what are NFTs?

The most common misconception around NFTs is that they are expensive pieces of digital art. Well, they are that too. The most expensive NFT, a series of NFTs actually, called “The Merge” was sold for $91.8 million and was acquired by 28,983 collectors, snapping up 312,686 “units of mass”. This sale put the artist, Pak, at the forefront of the highest selling living artists.

So – are NFTs artwork? Are they cryptocurrencies? Yes and not really. You see, NFTs are digital ownership contracts. The ownership relationship is usually between a crypto wallet and a piece of digital content. So far the most popular form this digital content was expressed in was a piece of digital artwork. However, this is just the beginning. Let’s see how you can use NFTs to up you experiential game:

NFT ticketing can offer visitors valuable digital collectibles

Outside of the hype, there are great reasons to test NFT ticketing as an alternative to “classic” digital tickets. First and foremost, a lot of your visitors will attach a sentimental value to the visit to your event. Adding an authentic digital collectible to tickets may make your visitors feel they get more than they paid for and can add to their digital identity.

In the past, great experiences provided their visitors with all sorts of physical mementos, like a t-shirt, the physical ticket design, a wristband and more. However, t-shirts get torn, tickets get lost and at some point you do have to take wristbands off, no matter how much you enjoyed the experience. With NFT tickets your visitors can always have an authentic, beautiful memory of the visit to your event, one they will not lose and it will only get more valuable with time. Speaking of valuable collectibles:

NFTs can become digital collectible with increasing value which you can tap into

Not only can you provide NFTs together with your tickets but you can also tap into the secondary market for these collectibles. 

Whenever an NFT is deployed to the blockchain, such an NFT is governed by a special kind of program designed to run perpetually on the blockchain: a smart contract. This contract can govern all sorts of behaviors your buyers might have. 

If, for example, you want to get a cut of all future resales (a royalty) the smart contract can be programmed to send back a certain percentage to your own crypto wallet whenever someone resells the NFT ticket you have issued. The best thing – you don’t have to do anything for this to happen. The system will automatically send a certain percentage on each resale.

The fact that NFTs are actually self contained programs running independent of your activity or your ticketing provider helps solve one of the biggest problems (and opportunities) in the live entertainment industry: the secondary market.

Use NFT ticketing to handle secondary market sales and combat scalping

Scalping is as old as ticket sales. I’m pretty sure that whenever one of Shakespeare’s plays got popular in The Globe, just south of the Thames, there would be scalping involved. Some people would buy a lot of tickets when they went on sale with the hope of reselling them at a profit on the night of the premiere.

For centuries the best way to limit and keep scalping in check was prohibiting resale, which is effective to a certain degree. However – the need for a secondary market cannot be ignored. As the likes of StubHub have shown, people will want to resell their tickets. A better way to govern resells has to be implemented. 

With the multitude of ticket sellers and types of tickets, this was not doable until blockchain ticketing technology was introduced in the ticketing industry by the likes of Oveit. Now the secondary market can be governed through NFT ticketing. Event promoters, artists and fans alike can work together to find the best way to handle sales while limiting potential losses to artists and promoters, as well as horribly inflated ticket fees to end consumers.

Use NFT ticketing to cross the boundaries of virtual and in-person events

Whereas in-person events can only happen at given times and in specific event venues, virtual events can be asynchronous and can be accessed from all over the world. The same ticket can be used to enter a real-world event but at the same time can be used digitally to access VR or AR worlds where specific experiences can be accessed.

You might think – can’t I use an e ticket to do that? Not necessarily – the world is quickly moving toward more immersive experiences where the ticket is more like a virtual passport rather than an access control token. With the NFT ticket you got at the Disney World you may be able to interact with virtual branded worlds, play games, earn rewards and more. For this to happen, the ticket will work as an open-access identifier you can use across all sorts of experiences. Blockchain is perfect for that.

Pack value into tickets, allow them to be transmitted

For a very long, long time the ticket was a simple access tool. It would allow you to enter a certain location. As the world of experiences has evolved, so has the usage of such tools. We at Oveit have always been at the forefront of innovation in the field.

For us, the NFT ticket is a way to store and access value in the form of non fungible as well as fungible tokens. Fungible value is the value you can spend in a certain venue. For example – $100 worth of purchases you can spend at your favorite festival. Non-fungible is something that cannot be split or exchanged. For example a t-shirt, a few special rides you want to access, meet and greet with your favorite star, a burger or three beverages.

With NFT tickets visitors can tailor their own personalized experience. If for some reason they may not make it to the event or venue, they can resell this experience and you, the event organizer, can get an additional fee, providing the same experience.

These are just 5 ways you can use NFT tickets to transform your event experience, your theme park visit or your tourist resort visit. We’re sure there’s plenty more we didn’t mention. What is your favorite?

How to start event registration for virtual or in-person events in 2022

Let’s say you want to start event registrations for your virtual or in-person event. You’ve decided to use an awesome event registration software, Oveit . But now the big question – how to start event registration?

First of all, thank you for choosing us. This is going to be as easy as it can get. At the end you will start registering visitors free of charge and receive payments in your account instantly.

If you need a video tutorial, we made one you can see below. Otherwise – keep on reading this post.

Let’s get started.

A checklist on how to start event registration

The first thing you will see when you start your account with Oveit is a short checklist with the things you need to do before starting registering visitors to your event.

It looks like this:

How to start event registration checklist
A checklist on how to start event registration with Oveit

There’s basically 3 things you need to do to start your event registration. They are the things you see above:

  1. Set up billing information: this is your company or individual details. Oveit is a special software that allows you to sell tickets directly to your customers. This means they will need to know who they’re buying things from. This is the section where you’ll be setting this information in. Don’t worry – you only set it once.
  2. Set up a payment processor: A payment processor is a company, like PayPal and Stripe that helps you receive payments instantly, directly into your account. If you have a PayPal, Stripe or Crypto account, this is where you set it up. This is a very important part of how to start event registration, if you’re planning to receive payments for your event.
  3. Create an event: This part is self-explanatory. You will have to enter some details about your event, like name and the date it takes place in, set up tickets and share the registration link with your potential visitors.

As you notice above, there’s a fourth step as well. This is the “select pricing plan”. By default, Oveit automatically registers you with the free event registration plan, which allows you to register up to 300 visitors per event, on an unlimited number of events, free of any Oveit charge. If you receive payments, you will be charged a commission by PayPal or Stripe.

If you checked all details above, you’re basically set and you know how to start event registration for all your next events.

However, Oveit is a powerful tool, with extensive options that allow you to create the perfect event. Let’s have a look at some of the most important ones:

Your dashboard

Once you’ve started your first event you will get access to your Dashboard. Here you will see an aggregate of all your ticket sales and registrations, once they start happening.

If you don’t have any events the first thing you should do is click on “Create event”

dashboard

How to start event registration: Your new event

Now, let’s move on to creating an actual event. You can either click on the button My events and you will be taken to the Event Management chart or you can click on Create an Event button and this will take you to the core part of Oveit.

myevents

You’ll see that creating an event is extremely easy. You have 4 main steps and two other ones in case you want to use two additional functions: Registration forms and Badge design (these are more advanced topics on how to start event registration).

How to start event registration steps

The first step is entitled General Settings. Here you set up general details on your event, things such as the event’s name, start and end date and where it takes place. By the way – if you host a virtual event – just add “Virtual” or “Online” in the Location/address input.

There’s several other things you can fill in. An example would be “No seating”. This means you will not have a seating map. If you need a seating map just choose “With seating” and find out here how to set up a seating chart.

You will need to add a start and end date for your event. If you’re selling tickets for a venue, such as a theme park that sells tickets all year round, just tick “Perpetual”. This will allow visitors to buy tickets whenever they feel like visiting you.

There’s several other more advanced features, such as registration forms or badges. If you need these, be sure to book a guided tour of these features.

Adding tickets to my event registration

Next steps on how to start event registration guide: tickets.

You can split the types of event registrations you will accept with different types of tickets. Oveit allows all sorts of discounts and addons with your ticket but you only need to know one thing. At its basics you will just need to add one ticket, free or paid and click “Save”. This takes you to a list where you can add more tickets by clicking “New ticket category”

How to start event registration by setting up free events
How to start event registration – adding tickets

Sometimes you may need a more advanced ticketing setup when you start event registration. If so – check out our post on advanced ticket types or contact us for a guided tour or more advanced features and benefits.

How to start event registration: checkout settings

checkout-page
Checkout settings – default options are usually left unchanged

There’s a lot of options on this page. Please don’t get confused. We’ve set up the page in such a way that our default check marks do the work for you. You can contact us if you need a more in-depth explanation or more advanced configuration.

Usually, what you want to customise is the follow up email subject and content. Basically your message to your future visitors:

Confirmation email on event registration

This is where you customise what your visitors will receive in their email after they registered.

Above you can see a chart with variables and their description. The computer-code looking things are tags you can use to personalise the email content. For example: if you’re holding a virtual event you can add [tickets_codes] in the email body to display the registration code your guests will use to access your virtual event.

Finally, you have the order confirmation page. Here you can opt to send a Thank you message that will be displayed after the customer has purchased the ticket or you can send him to a custom created URL on your website. To do that, just add the link and all is done.

How to preview your event registration

The final event registration setup step is the Preview section below:

How to start event registration and customise layout

Step no. 4 allows you to preview your registration widget prior to publishing it. You can play around with colors and fonts and brand the event registration according to your wishes.

Hit publish when you are ready to start registration and you will be taken to…

Payment processor integration

If you haven’t done so already, this is where you connect your payment processor. This is usually PayPal or Stripe. This way we can help you receive payments instantly. It’s very, very simple:

  • If you use PayPal: press Activate PayPal integration: In the next step you will add your PayPal email address and name. This helps Oveit to know where to send funds paid by your customers.
  • If you use Stripe: press “Activate Stripe integration”. This takes you to your Stripe account where you can check whether you want to safely accept payments with Oveit.

All of our transactions are handled by our partners (e.g. PayPal and Stripe). Your money or your customers payment data is never stored with us.

If you haven’t done so already, you will need to fill in your billing information. As you sell directly to your visitors, they will need to know who they’re buying from. Oveit issues invoices for all purchases on your behalf. Here’s what you need to fill in, only once, as you start selling:

If this is a bit too complicated when you start your event, just reach out to us and let’s set up a call where we can guide you through the setup process, step by step. One of our customer success staff will help you get everything set up.

Final step: Copy, paste and embed your event in your website

The last step: start your event registration. All you have to do now is get the event on your website and make it available to customers or point them to your event registration on Oveit. To do that, click on ‘My events’ in the bar, right near the Oveit logo. You will see a list of your events. You can start your registration in two ways:

  1. Point visitors to your event registration page on Oveit. Click the “Preview” link and share the URL with your visitors on social media or your website.
  2. Embed the registration on your website: you will notice that every event has an “</> Embed” button below it. Click on that button and you’ll find two embed codes (one available for light theme and one for dark theme – the theme refers to your website visual theme). Just copy the code you need and paste it on your website. The embed is responsive and works with most website management software so you won’t have any problems putting it on your website in just a couple of seconds.
embed

And that’s it! You managed to start your event registration and start receiving event registrations. Now visitors can register, purchase tickets and attend your in-person or virtual event.

How to add advanced ticket types to an event

With Oveit you can create advanced Ticket types. The first thing you do is set your ticket type name. You can set names such as VIP Area, Entry ticket, Early bird ticket etc. Obviously, the ticket type name is your choice and varies according to the events. You might want to create special prices for different areas in your venue, so you can name one ticket type Area A and another Area B. Again, this is your choice to make.

tickets

Now, you can make a short description of the ticket (300 characters). Here you can add information about the ticket that might be relevant to the attendee. This is optional but sometimes it’s a good thing to have, as you might want to offer the attendee some extra features on that respective ticket. Or it may be a multiple day pass for a larger event and the description can indicate the events where he is allowed to participate.

Advanced ticket types - new ticket

Next is the ticket price. You can set up the ticket price in USD or other, local currencies. Nevertheless, if you enter the ticket price “0”, that means the event is free of charge and you can go on using Oveit just as a registration tool for the attendees.

After you set up the price, you can tick an option to include the sales fees in the final price, or opt to add it to your ticket price. You will see the buyer’s final price (and our fee) and you will see how much you will receive in the end.

You will see a Bulk sales options bar. This is a nice feature in case you want to create special offers for a specific ticket category. Let’s say that your ticket price is 20 USD. Now, you can make a special offer and sell 2 tickets for the price of one. Just select: 2 tickets cost 20 USD. And the offer is active. Simple and fast. Of course you can include our processing fee in the price or add it, just like in the case of normal tickets. And you can also add more promotions: 5 tickets cost X USD, 10 tickets cost X USD… and all the way to 15 tickets. If you want to remove a bulk sales offer just click delete and you’re done.

Next you can set up the timetable of the sales for this ticket type. Set the starting date and hour for the ticket sales and set the closing date and hour. If you want to sell this type of ticket until the event day, just leave the fields empty and Oveit will set it up automatically.

You can customise your event ticketing process by setting specific Series and Numbers for the tickets, if you wish to do so. Otherwise, just let Oveit work its magic and generate the ticket ID’s automatically. Save the ticket and proceed. You can add more tickets, edit your created tickets and associate the tickets with the event venue.

If you’ve previously set up a venue seating chart, you can associate the tickets you’ve just created with a certain seating section, row or seat. Once you click on the Associate Tickets you will be taken to a new window where you will see the seating chart of the venue that you’ve previously created.  To associate tickets with seats is extremely simple. Just click on the ticket type and then click on the seat section… and that’s it. If you want to block some areas of the seating chart, just click on ‘Unassociated’ and then on the respective area, and it’s blocked. You can do that while sales are going on, as you might want to change ticket prices or you might want to assign some seats to other categories or even give invitations/vouchers for those seats. So with just a couple of clicks you can do your seat management on the fly with this Assign seats function.

That’s it. How are you going to use the advanced ticket types?

Ticket Addons are making experiences personal

Ticket addons are the very next step in building amazing, personal experiences for your guests. For a very, very long time tickets have been just a simple way to allow people to access an event or claim some service, like airline travel or public transport.

It essentially went like this: you would purchase a ticket that would allow you one (and just one) access. It was mostly a technical limitation at first but soon after became the norm. When tickets were just pieces of paper, it was much easier to sell and check one ticket per person. If there were two people involved, they would buy two tickets. This made it easier to manage long queues. Each person would show their ticket and they would be allowed entry.

Ticket addons that live on your mobile phone
Ticket addons that live on your mobile phone or an NFC wristband

But things have changed quite a lot in the past 10 years. Most events switched from delivering physical to electronic tickets. Now most tickets are stored on your phone rather than in your wallet.

This opens up so many possibilities. One is the option of storing multiple tickets in one device. The other is storing more access credentials in one ticket. One ticket doesn’t need to mean just one entry. It can mean multiple entries and even more – it can mean multiple benefits in just one ticket. We call these benefits ticket addons. That’s because they are stored “on top” of the original benefit, which is the right to visit the event.

What kind of ticket addons can I offer my guests?

Ticket addons can come in many shapes and sizes. You can offer your visitors all sorts of options. Let’s say you are preparing a multi-day conference and you want to tailor different types of tickets with all sorts of perks and benefits.

Let’s think of some hypothetical “VIP” ticket. Such a ticket would maybe have access to all days of the event. So you can have a special addon for each day. This way you can separate access rights based on days. You can add a special ticket addon for free coffee. Each time the VIP goes to get some coffee, they can show their ticket and they get their free coffee. In the backend you record all of these “transactions” so you can get a sense of just how much coffee the VIP’s ordered.

Direct payments for event registration
Ticket addon payments go straight to your account

Other ways of using ticket addons is creating special access rights within the event. Let’s say you want to create a special “backstage” area where only the speakers and VIP visitors have access. You can add a “backstage access” addon and scan people in just to make sure only the right visitors are getting in.

What happens if you want to take your guests on a city tour, maybe for those travelling from abroad? You guessed it – use ticket addons. In this case you might use a “City tour” addon and maybe a “Free lunch” addon where users can both travel the city and get a free lunch when they get tired.

Maybe some of them would fancy a visit to one of the local attractions, such as a museum. How would you like to partner with the most important art museum in town and allow conference guests to also visit the museum and enjoy the art collections as part of … you guessed it – the event’s ticket addons.

The cool thing about all of this is that you don’t need any fancy software or hardware. Your visitors only need to have their ticket stored on their mobile devices. And it’s just one ticket that holds all of these benefits and addons in one place.

Ticket addons help you gamify your event

One other way you can use ticket addons is gamification. Let’s imagine a sort of treasure hunt where visitors have to find and engage with four different checkpoints. These might be some cool booths where they can engage with your event story or sponsor booths.  When the treasure hunt is done and all of the checkpoints have been found they can go to a final section of your event’s game where they can claim a prize.

In the backend all checkpoint interactions are recorded and you will get an understanding of your visitor’s journeys. You will also be making sponsors happy if you place their brand within your event’s treasure hunt. Using ticket addons can help visitors engage better with your partners, especially since experiential marketing is such a hot topic these days.

By understanding how your visitors interact with your gamified experience you will be able to improve the experience and increase your chance at having your visitors return.

Ticket addons as a package or purchased on demand

When we built the first version of our ticket addons we just wanted to help event planners pack more ticket entries in one ticket. As event registration solution evolved, so did our ticket addons feature. We first separated tickets from optional tickets. They still came with a predefined structure. You could buy a ticket that would allow you to buy x, y and z ticket addons. It was just that tickets could only hold one specific set of addons. Customers couldn’t really choose what addon they would get.

So we introduced two options of addons: bundled and unbundled. This meant that ticket addons could be sold as a package but extra addons could be purchased by visitors based on their own preference. Using the example above – maybe you were not a big fan of museum so you would choose to not buy the art museum ticket addon. But you could, for example, buy a ticket addon that allows you to claim two cocktails at the conference party.

This now helps the experience planners that use our software to create personalized experiences for their guests, at scale. Whether you have 100 or 100 000 visitors, you can create personalized experiences by using ticket addons for your guests.

Now that you get an understanding of what ticket addons are and how you can use them, let’s see how you can technically make them work for your event:

Why did we create ticket addons?

Each individual is unique. A perfect experience is only perfect if it’s personal and catered to individuals. While most event planners like to think they plan amazing experiences – they’re not personal. From a business point of view, you cannot build personal experiences for thousands of visitors. Or can you? We think so and that’s why we developed ticket addons.

Let’s start with a simple idea: What if you want to include a beer with every ticket you sell? Or add a t-shirt? How about a well-tailored experience that guides a couple to a special seminar, a cruise line, two drinks and a romantic dinner in two? It doesn’t seem very easy if you have to hand out 10 tickets just for this. But there’s a better way of looking at the problem.

Scenarios like these are the reason we started redesigning the concept of how access to experiences and goods work, starting with the ticket.

This post is a follow up on the post on new technologies we’ve developed at Oveit. The previous post described the ways we are making event management more accessible.

But let’s return to the topic at hand: at it’s core the concept of a ticket is pretty simple: you get a digital or physical token that guarantees you access to an event. That’s it – a binary gateway for your entry in an event. You’re either allowed in or not.

If we want to extend this concept we have to work with a more complex idea of a digital wallet, where you can add all sorts of perks and benefits one has access to.

Adding access to goods and services to a ticket

In the end the concept of a ticket addon is one that’s very old and well established. We think of the addon as a something (good, service or whatever else) that comes on top of your right to access an event or venue. Basically, the question can be distilled to: how do we trade non-fungible payment tokens? Fungible means something that can be broken down in smaller parts (like money) and these sub-parts are similar. Non fungible means you cannot break it into smaller parts. Also, in our case – you cannot trade it.

Version 1.0 : tickets with addons

The first thing we did is make it easy for addons and benefits to be added to a certain ticket. Once you purchase a certain ticket, this ticket gives you access to some specific addons. Let’s say you buy the “Gold” version of a ticket. This entitles you to access to the VIP area, dinner, 2 beers and the event’s t-shirt. Your friend, who purchased the “Silver” ticket can only get access to the event, in the General access area and one beer. Tough luck.

The process is fairly simple too: when setting up a ticket you can add as many benefits as needed, with the proper quantity. In our flow, 0 stands for infinity. Yes, you can hand out an infinity amount of beers for your buddies.

Ticket addons
Ticket addons

As you see – it’s all pretty simple to use. Set up an addon per ticket, select its quantity and publish your event.

When visitors come in, they can either show their electronic ticket (their QR code) or have their NFC wristbands scanned. To scan for perks you can use our free iOS and Android apps. Once it’s scanned, the full amount of ticket addons is showed and whenever visitors are claiming one of their benefits, just tap the proper button in the app (see the mobile app screenshot below) and one unit will be decreased.

Ticket addons on mobile apps
Mobile app perks scanning

Pretty cool, right? That’s what we thought. And then we ran into a problem of complexity: what if you have a limited number of perks but many ways of combining them? The number of needed tickets explodes. What if someone wants to reload their addons. For example they had 2 coffees as addons on their tickets but want one more. There was no way of doing this in the past. So we went further with …

Version 1.5: Addons that can be bundled or unbundled

What is a bundled ticket addon? Very simple – it’s the addon that is surely attached to a ticket. In contrast – the unbundled ticket addon is one which might or might not be attached to a ticket.

Here’s a scenario where these types of addons come into play: someone has purchased the Silver version of a ticket. They don’t have any addon included but access to the event and a hamburger. You, as the event planner, feel generous and you’re working on your loyalty program. You can add the Champagne tour and your event’s branded cap to their ticket.

Bundled and unbundled perks and benefits
Bundled and unbundled ticket addons

Have a look above. This guy or gal is getting a hamburger for sure. But the event cap, champagne tour and the virtual tokes are all up to you, the event owner. You can add them, remove them and in the end track their usage.

Here’s how you can add them. See the screenshot below. Mike (that’s me) can surely have the first 4 ticket addons but it’s up to you if you enable the last 3 and how many of those benefits they will have access to:

Enable ticket addons

Let’s say I want to allow Mike to get 10 caps, just because I’m feeling generous and and he’s also a famous Formula 1 driver.

I can just click “Enable” and add the 10 caps that he is now entitled to:

Add usages to ticket addons
Adding ticket addons

Really simple, right? Yes it is. I can add ticket benefits and addons and create custom experiences for my boutique managed event.

But what happens if I manage a 10 000 people event? What if I want to allow anyone to manage their own custom experience? What if I want each of those 10 000 people to create the perfect package for themselves. Meanwhile I just sit back and see my visitors happy and everything rolling out perfectly. Here’s where the next version of ticket addons comes into play: Allowing visitors to design their own, personal experience.

Version 2.0 : personal experiences for each visitor with self service ticket addons

Right from the beginning we wanted visitors to configure their own personal experiences by choosing the goods and services they want to have access to.

This goes well beyond events. It’s meant to create personalized experiences for an upcoming wave of generations that are used to personal experiences online. Now we bring this convenience offline. Millenials and Gen-X’s want custom tailored experiences and affordable prices.

You, as the event designer or venue owner understand that at its core, this is a problem of logistics. From our perspective unfungible tokens are a great way to deliver these personal experiences and make it usable in real world scenarios.

Sell ticket addons
Purchasable ticket addons

What happens is that you can set whether your addons are prepacked or can be purchased separately and whether they are free or not.

In the frontend visitors can choose the right ticket addons for their private experiences, purchase them in a bundled electronic ticket and than they can access them in the venue.

Pay for ticket addons
Custom selection of ticket addons

What are ticket addons useful for?

We think ticket addons are useful for lots of things but most importantly – safer events and better experiences. Large events tend to be crowded and people tend to get sucked into the experience. They might lose their wallet or credit card and neither you or them want that.

With the prepacked perks we add a special dimension to visitors identity at events – the ownership of goods and services. They don’t need to carry anything with them, as long as they’ve purchased the right addons.

These can be products such as food and beverages, access to experiences or sub-events. Alternatively, addons can also work as the event’s digital currency, allowing all sorts of interactions that are limited by your imagination.

The perfect experience

To summarize – so far event and venue experiences where tightly curated by event planners as they could handle only that much in terms of logistics. Now this experience can become a personal one, engineered by the visitors themselves. The burden of providing it has been lifted using technology.

I hope this was as good for you as it was for us. I’ve saved the best for last: next week we’re talking cashless payments technology for events and venues. Check back soon and see how we developed the technology to help you build your own venue economy. See how edge payments (BTW – what are these ? ) can help increase your revenue by 30 to 60% and improve what you know about your visitors.

Conference Registration – a Full Guide

We’ve seen literally hundreds of conferences registrations and we’ve noticed one thing: no one talks about the best ones. You only hear about the lousy ones. The ones where people couldn’t register. Or didn’t get their confirmation mail. Maybe they couldn’t pay. Perhaps the live stream didn’t start. Do you know of a conference registration where the lines were long and boring? Yeah, we’ve seen some.

It’s easy to get lost in what not to do. But that’s not really useful. The prepared conference planner has to know what exactly to do prior to the event and during the day of the event. She knows what are the best strategies and in what order they should be applied, what are the potential bottlenecks and how to avoid the pitfalls.

We’ve put together a simple, straight forward guide on how to navigate the conference registration process to arrive at a successful event day.