Full Guide to Google Things to Do For Your Attraction’s Sales and Bookings
In the competitive tourism industry, getting your attraction noticed by potential visitors is crucial. Google Things to Do is a powerful tool that connects you with travelers searching for experiences online, allowing you to showcase your attraction at the very moment they’re ready to book. For attraction managers looking to increase sales and bookings, Google Things to Do – combined with Oveit’s advanced booking, ticketing, and payment solutions – can make all the difference. Here’s how you can take advantage of Google Things to Do and Oveit’s suite of features, including the Booking Module, Experiences Module, Operator Booking Module, and Ads Module, to drive more traffic and revenue to your business.
What is Google Things to Do?
Google Things to Do is a feature that displays tours, activities, and attractions directly in Google Search and Google Maps, helping attractions reach travelers where they’re already searching. By making your offerings visible on Google, you can connect with travelers interested in your destination, showcase real-time pricing and availability, and link them directly to book with Oveit.
This tool empowers you to showcase your attraction’s details, images, and booking options, so potential visitors have all the information they need to make a quick decision. With Oveit’s integration, these searchers can book directly, streamlining their experience and making it easy to turn interest into ticketed guests.
Why Google Things to Do is Essential for Attraction Managers
- Maximized Visibility
Google is the go-to for travelers researching destinations and experiences. Google Things to Do increases your visibility by displaying your attraction directly in relevant searches and on Google Maps. This visibility makes it easier to reach audiences looking for “things to do in [your city]” or specific searches for your attraction. - Simplified Booking Journey
By allowing visitors to book directly through Oveit from Google Things to Do, you create a smooth, intuitive process that shortens the path from discovery to booking. The more streamlined the process, the more likely people are to complete a booking. - Detailed Insights
By using Google Things to Do and Oveit’s data, you can access valuable insights into customer behavior, booking trends, and peak times, helping you optimize your offerings.
How Oveit’s Modules Supercharge Google Things to Do
1. The Booking Module
The Booking Module is your powerhouse for managing bookings, making it easy to set up ticket options, track sales, and provide a user-friendly experience. This module integrates directly with Google Things to Do, allowing users to book tickets seamlessly from Google Search and Maps. The Booking Module supports multiple ticket types, so you can offer options like general admission, VIP experiences, or special events directly from your listing.
With automated confirmation emails and payment processing, you save time and effort while ensuring a smooth experience for your customers. The Booking Module also allows you to adjust availability and pricing in real-time, so travelers always see the most accurate information, improving trust and boosting conversions.
2. The Experiences Module
The Experiences Module allows you to create unique, customizable offerings that appeal to a range of interests. You can design packages, combine tickets with exclusive experiences, or add special event access, allowing you to attract a broader audience. For example, if you’re managing a museum, you could offer a “Behind-the-Scenes Tour” or an “After-Hours VIP Experience.”
With Google Things to Do, each experience you create can be listed as a unique option, letting you appeal to different visitor segments and drive more bookings. This flexibility can help you cater to both local audiences and international travelers, tailoring offerings to meet the needs of families, adventure seekers, or culture enthusiasts.
3. The Operator Booking Module
The Operator Booking Module streamlines group bookings, travel operator reservations, and third-party bookings. Through this module, you can collaborate with tour operators, travel agencies, and partners, allowing them to reserve tickets or entire experiences for groups. This setup simplifies the booking process for large groups, which is especially useful for popular attractions that cater to school trips, corporate groups, or guided tours.
By linking the Operator Booking Module in Google Things to Do, operators can book directly through your Google listing, reducing friction and increasing group sales. Oveit’s features also provide reporting and tracking for all operator bookings, allowing you to manage and allocate resources effectively while improving partnerships with tour operators and travel agents.
4. The Ads Module
The Ads Module gives you the power to promote specific events, experiences, or ticket packages to increase visibility and drive targeted bookings. With the Google Ads Module, you can run ad campaigns across Google Ads, to reach potential visitors actively searching for experiences in your area. You can promote special offers, highlight seasonal events, or showcase new experiences to catch the eye of potential customers right in their search results.
By using the Ads Module in Google Things to Do, you can make sure your most exciting offers are front and center when visitors search for things to do in your destination. This targeted approach increases the likelihood of attracting high-quality leads and boosts your ROI by reaching travelers with high booking intent.
Step-by-Step: Getting Started with Google Things to Do and Oveit
Here’s a quick guide to setting up your attraction with Google Things to Do and leveraging Oveit’s modules:
- Partner with Oveit
As an authorized integration partner for Google Things to Do, Oveit ensures a smooth setup and listing management process. This partnership provides the infrastructure needed to manage your listings, track bookings, and enable direct reservations. - Set Up Your Modules
Once you’re onboarded, use the Booking, Experiences, Operator Booking, and Ads Modules to create an engaging, comprehensive listing that appeals to different types of travelers. These modules provide a range of options to create unique listings, streamline group bookings, and drive targeted ads. - Optimize Listings
Make your listing stand out by using high-quality images, a detailed description, and accurate pricing. Google rewards detailed listings, and a clear, compelling listing improves the chances of bookings. Regularly update information in Oveit so Google Things to Do reflects accurate availability and pricing. - Track and Adjust
Monitor the performance of each module to understand which experiences are driving the most bookings. Oveit’s analytics tools allow you to adjust offerings, launch new ads, or update ticket types based on data insights, keeping your offerings competitive and appealing.
Why Choose Oveit for Your Google Things to Do Integration?
Oveit’s booking, ticketing, and payment solutions give you the tools you need to maximize Google Things to Do’s potential for your attraction:
- Effortless Integration: Oveit integrates directly with Google Things to Do, making it easy to set up and manage your listings, monitor performance, and adjust offerings as needed.
- Real-Time Updates: Oveit’s platform allows you to update availability, pricing, and descriptions instantly, ensuring your Google Things to Do listing is always accurate.
- Flexible Booking Options: With Oveit’s modules, you can create ticket types, unique experiences, group reservations, and promotional ads all in one place, giving you the versatility to meet the needs of any visitor segment.
- Data-Driven Decisions: Oveit provides insights into bookings, customer demographics, and ad performance, allowing you to fine-tune your strategy and optimize your offerings.
Boost Your Attraction’s Sales with Google Things to Do and Oveit
With Google Things to Do and Oveit’s suite of booking, experiences, and advertising tools, you can reach travelers where they search, streamline their booking journey, and increase sales and bookings. Whether you’re looking to promote unique experiences, simplify operator bookings, or run effective ad campaigns, Oveit gives you everything you need to maximize your attraction’s potential and create memorable experiences for guests.
Ready to start driving more bookings and boosting your visibility? Partner with Oveit today and unlock the full power of Google Things to Do for your attraction.
Article written by .
Mike Dragan is the cofounder and CEO of Oveit and works daily on providing better tools for live experiences. Mike has a background in computer science and loves building digital products.