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How to market a Virtual Event

Just like in-person experiences, virtual events also need a powerful marketing campaign. While many principles remain unchanged and are to be applied just like in the real world, it is important to focus on small details that make a big difference. For online events, specific marketing strategies will keep your prospective audience engaged and eager to be part of it. Therefore, promotional activities are just as important as choosing the right speakers to offer memorable experiences. So, how do you create an effective marketing campaign for an event that is taking place in a virtual environment? To give you an answer, we’ve put together some marketing strategies designed to drive up traffic and create a real buzz.

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Article written by .

Tudor Pascu is the Customer Success Manager at Oveit, a company based in Austin, TX, which provides live experiences technology, both virtual and in-person. In 2019, Tudor completed his Master’s degree in International Hospitality, Events, and Tourism Management. Since then, his interest in the events setting grew significantly. Tudor is highly experienced in customer-oriented roles and he is ready to assist new and existing users while using any of the available Oveit products. Tudor played professional basketball at Lindenwood, an NCAA Division II University while completing his bachelor’s degree in Sports Management.

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