2018 brought some really exciting updates on Instagram, making the Facebook-owned platform one of the hottest places on the internet. We have talked about Instagram before, and I would like to start by letting you know that over 100 million new users joined since our last article on how event planners can use Instagram to promote their events. We have already mentioned the general features, today we are going to focus on the latest updates and how event planners can use them in their best interest.
You can now follow a hashtag
I would like to start with my favorite update, the ability to follow hashtags. Yes, this is correct, Instagram now allows us to follow hashtags just as we follow people or brands. The result is that all posts with that particular hashtag will appear in the user’s feed.
This new option is very helpful for event planners that have created a unique hashtag for their events. Fans will be to join an online community by simply following the hashtag; their feed will gather content that uses that particular hashtag, no matter who posts it (official account of the event, performers, attendees of fans).
Carousel ads for Instagram stories
With the help of a few lucky advertisers ( from brands like Coca-Cola, GAP or Bottega Veneta) Instagram is testing the way Carousel Ads fit into Instagram Stories. As an event planner, Carousel Ads are perfect because they allow you tell a short story about your event. As a marketer, Instagram Stories are great because they have a higher conversion rate than Feed Ads ( in a 2017 study conducted by Agorapulse – Instagram Stories had a 23% higher conversion rate than Feed Ads). I think it’s safe to say that Carousel Ads for Instagram Stories will be a great tool that combines two powerful features. For start, the carousel format will allow marketers to use just 3 pictures/videos, but according to Instagram officials this is just the starting point and things may change.
Scheduling for Instagram
In the past, it was impossible to schedule a picture to be automatically posted on Instagram. The process involved push notifications, meaning that when the time came for the post to go online we would still need our approval. The good news is that starting January 2018, Instagram allows business accounts to schedule single photos (and it automatically posts them) – the changes in Instagram API allows 3rd party apps like HootSuite, Later or Buffer to do that for Instagram users. For videos, ads, and multiple photos scheduling still involves notifications, but this update shows us that things are moving towards what we all want. For event planners, this new feature means more posts with fewer interruptions.
P.s. there are signs that scheduling will become available for regular users as well.
An improvement made to Instagram Stories
Instagram made it easier for users to upload pictures and videos into the Stories section. Following its latest update (April 2018), it is now possible for multiple photos and videos to be uploaded at once. Great news for content creators, this new option helps them save precious time.
Earlier this year “Stories” received another update, the “Type” mode initially used for status update on Facebook. “Type” allows you to create personalized messages using stylish fonts and backgrounds and can be used by event planners to deliver live messages to their followers. It may not be the best way to communicate but it is an option that may come in handy.
The Facebook-owned platform seems the hottest place to be right now, and the new features developed by the team behind are a clear sign that Instagram is shooting for the moon. The new Instagram Updates can help event planners better connect with their followers but also to reach new ones. 2018 seems to be Instagram’s year and it would be a shame not to use it to promote your events.