Seven creative ideas for the perfect goodie bag
Goodie bags are an effective way to thank people for attending your event. Here are some ideas of gifts you can offer in your goodie bags, so that your attendees won’t throw them right after they exit the location. Remember, a successful goodie bag contains original items, that not only look cool, but are also useful!
1. Gadgets and accessories
One thing you should always put in your goodie bags are USB flash drives, loaded with relevant information about the event and the topics discussed, especially if you invited media representatives to your event. You can also offer headphones or mini mice for laptops, branded with your logo. Anyone needs these items, so your gift will be highly appreciated.
2. Attractive clothing
The cheapest object where you can display your logo is a T-shirt. Make sure you choose one made out of good fabric, preferably cotton, and only print a small logo, so that people can really wear it on the street, without being ashamed. Remember, if you wouldn’t wear it, no one will. You can also brand hoodies, sun glasses, hats, caps, or even raincoats.
3. Eco-friendly objects
No matter the subject of your event, people will also enjoy an eco-friendly gift – you can give them a refillable water bottle, a baby tree key chain (a small plant that grows inside a capsule which you need to water weekly and take care of) or a solar powered portable phone chargers.
Another great idea for a goodie bag gift are sweets. For example, everyone enjoys a tasty and nicely decorated cupcake, a box of mints in a colored box or some chocolate candies. You can also offer some personalized cookies, with your logo made out of sugar icing, if your budget allows that.
5. Small toys
You may think that offering toys to your adult guests is a very bad idea, but here is why you are wrong. If you organized an important event for your target audience and the market, people from other cities or even countries will attend. Most of them are busy persons that will not have time to do some shopping for their children. So when they return home, they will already have a special gift for their child, right from your goodie bag. Try something unisex, like a small teddy bear, a wooden yo-yo or a deck of cards. Of course, you can brand each of them with your logo.
6. Special discount vouchers
If you have a recurrent event, a good idea to make sure that your attendees will also come to the next event is to give them a voucher with a special discount for buying tickets. Remember, the discount needs to be real and bigger than early bird or last minute discounts. An event registration software could be a great tool to identify those attendees that qualify for a discount.
7. Objects related to your event’s main topic
If you know your audience very well, you can try to offer targeted gifts. For example, if you organize a gourmet cooking event, you can offer your guests a cooking book, pocket edition. At a conference about healthy living, guests can receive vitamin supplements or eco laundry detergent. If you organize a book fair, you can offer your attendees a discount to a special library in the city. Think of what would you like to receive and try to find an interesting and also cheap alternative for you own event.
Article written by .
Mike Dragan is the cofounder and COO of Oveit and works daily to build a global company focused on live experiences technology, both virtual and in-person. Mike started Oveit in 2016 with the goal of improving how brands deliver live experiences to their customers and now serves over 3000 customers across 4 continents. Mike has an experience of over 15 years in building digital products, with a focus on digital shopping. He has worked with some of the largest consumer brands in the world, advising on their digital go to market strategy. He holds two degrees, one in International Economics and one in Computer Science.